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Author: Sarah Banet-Weiser
Publisher: NYU Press
ISBN: 0814787134
Category : Political Science
Languages : en
Pages : 280
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Book Description
While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics.
Author: David A. Banks
Publisher: Univ of California Press
ISBN: 0520383451
Category : History
Languages : en
Pages : 224
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Book Description
The first book to explore how our cities gentrify by becoming social media influencers—and why it works. Cities, like the people that live in them, are subject to the attention economy. In The City Authentic, author David A. Banks shows how cities are transforming themselves to appeal to modern desires for authentic urban living through the attention-grabbing tactics of social media influencers and reality-TV stars. Blending insightful analysis with pop culture, this engaging study of New York State’s Capital Region is an accessible glimpse into the social phenomena that influence contemporary cities. The rising economic fortunes of cities in the Rust Belt, Banks argues, are due in part to the markers of its previous decay—which translate into signs of urban authenticity on the internet. The City Authentic unpacks the odd connection between digital media and derelict buildings, the consequences of how we think about industry and place, and the political processes that have enabled a new paradigm in urban planning. Mixing urban sociology with media and cultural studies, Banks offers a lively account of how urban life and development are changing in the twenty-first century.
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 152
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Book Description
Author: Sarah Banet-Weiser
Publisher: NYU Press
ISBN: 0814787134
Category : Political Science
Languages : en
Pages : 280
Get Book Here
Book Description
While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics.
Author: Dru Jeffries
Publisher: Indiana University Press
ISBN: 0253044944
Category : Performing Arts
Languages : en
Pages : 232
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Book Description
The millions of fans who watch World Wrestling Entertainment (WWE) programs each year are well aware of their role in building the narrative of the sport. #WWE: Professional Wrestling in the Digital Age explores the intersections between media, technology, and fandom in WWE's contemporary programming and business practices. In the Reality Era of WWE (2011 to the present), wrestling narratives have increasingly drawn on real-life personalities and events that stretch beyond the story-world created and maintained by WWE. At the same time, the internet and fandom have a greater influence on the company than ever before. By examining various sites of struggle and negotiation between WWE executives and in-ring performers, between the product and its fans, and between the company and the rest of the wrestling industry, the contributors to this volume highlight the role of various media platforms in shaping and disseminating WWE narratives. Treating the company and its product not merely as sports entertainment, but also as a brand, an employer, a company, a content producer, and an object of fandom, #WWE conceptualizes the evolution of professional wrestling's most successful company in the digital era.
Author: Evelyn Alsultany
Publisher: NYU Press
ISBN: 1479805130
Category : History
Languages : en
Pages : 320
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Book Description
"Examines how different institutions--Hollywood, universities, corporations, and law enforcement--have sought to be inclusive of Muslims in an era of rampant Islamophobia"--
Author: Dr. Sharon Lamm-Hartman
Publisher: Greenleaf Book Group
ISBN: 1626348685
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
Wall Street Journal and USA Today Bestseller In Life and Work, You Can’t Fake It to Make It. The Authenticity Code™ combines the best of a page-turner parable and a practical tool business book to deliver encouragement and proven tools for cracking the code to becoming a more authentic professional or leader. When you become more authentic, you do what you came here to do and be who you came here to be. You communicate more effectively, and the success you desire in your life and career becomes achievable. Dr. Sharon teaches in a fun, engaging, and honest parable style, and at the end of each chapter, you apply her proven practical tools to your own life and career. The effectiveness of these tools is proven from the over 20 years that Dr. Sharon’s company, Inside-Out Learning, has been teaching them to their Fortune 500, mid-, and small-size business clients. Results across thousands of clients include getting promoted, landing a dream job, significantly increasing sales and revenue, developing confidence and loyalty, greatly enhancing professional, leadership, and communication skills, and improving your personal life. The promotion rate for individuals is 50-80% within a year of completing one of Inside Out Learning’s 3- to 5-day programs. Now you have the opportunity to achieve these exceptional results in an easy-to-read book format. The Authenticity Code™ tells the story of a fictional corporate vice president choosing a sales director from two talented protégés. After they present their cases, he realizes that neither of them is impressive enough to qualify. Instead of giving up, the leader sets out to teach his candidates what they need to know via The Authenticity Code™ Program. Like the candidates in the book, you, the reader, will learn to look within yourself and decide who you truly are and what you really want from life and work—and how to go about getting it. Now Dr. Sharon encourages you to enjoy the parable, apply the tools, develop your own authentic brand statement, and achieve the success you desire.
Author: Richard Hosking
Publisher: Oxford Symposium
ISBN: 1903018471
Category : Cooking
Languages : en
Pages : 455
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Book Description
The Oxford Symposium on Food on Cookery is a premier English conference on this topic. The subjects range from the food of medieval English and Spanish Jews; wild boar in Europe; the identity of liquamen and other Roman sauces; the production of vinegar in the Philippines; the nature of Indian restaurant food; and food in 19th century Amsterdam.
Author:
Publisher:
ISBN:
Category : Armed Forces
Languages : en
Pages : 568
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Book Description
Author: Anoop Bungay
Publisher: MQCC® Meta Quality Conformity Control Organization incorporated as MortgageQuote Canada Corp.
ISBN: 1989758495
Category : Business & Economics
Languages : en
Pages : 530
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Book Description
For insurance and risk management industry members.
Author: Wendy Hui Kyong Chun
Publisher: MIT Press
ISBN: 0262046229
Category : Technology & Engineering
Languages : en
Pages : 341
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Book Description
How big data and machine learning encode discrimination and create agitated clusters of comforting rage. In Discriminating Data, Wendy Hui Kyong Chun reveals how polarization is a goal—not an error—within big data and machine learning. These methods, she argues, encode segregation, eugenics, and identity politics through their default assumptions and conditions. Correlation, which grounds big data’s predictive potential, stems from twentieth-century eugenic attempts to “breed” a better future. Recommender systems foster angry clusters of sameness through homophily. Users are “trained” to become authentically predictable via a politics and technology of recognition. Machine learning and data analytics thus seek to disrupt the future by making disruption impossible. Chun, who has a background in systems design engineering as well as media studies and cultural theory, explains that although machine learning algorithms may not officially include race as a category, they embed whiteness as a default. Facial recognition technology, for example, relies on the faces of Hollywood celebrities and university undergraduates—groups not famous for their diversity. Homophily emerged as a concept to describe white U.S. resident attitudes to living in biracial yet segregated public housing. Predictive policing technology deploys models trained on studies of predominantly underserved neighborhoods. Trained on selected and often discriminatory or dirty data, these algorithms are only validated if they mirror this data. How can we release ourselves from the vice-like grip of discriminatory data? Chun calls for alternative algorithms, defaults, and interdisciplinary coalitions in order to desegregate networks and foster a more democratic big data.
