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Author: Robin Landa
Publisher: John Wiley & Sons
ISBN: 1119691494
Category : Design
Languages : en
Pages : 292
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Book Description
A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
Author: Robin Landa
Publisher: John Wiley & Sons
ISBN: 1119691494
Category : Design
Languages : en
Pages : 292
Get Book Here
Book Description
A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
Author: Phyllis Burke
Publisher: Atlantic Monthly Press
ISBN: 9780871133649
Category : Fiction
Languages : en
Pages : 367
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Book Description
Funny and sage, Atomic Candy is a frontal assault on the cultural icons of the last half of the 20th century. It is, in the author's own phrase, a new kind of comic novel, wearing spiked heels and draped in the American flag".
Author: Epica Awards
Publisher: Bloomsbury Publishing
ISBN: 1350010448
Category : Design
Languages : en
Pages : 402
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Book Description
Beautifully illustrated with over 1000 colour images, the 30th edition of the Epica Book includes a flashback to some of the most remarkable winners from the past 30 years. In addition it showcases more than 850 creative projects honoured in the 2016 Epica Awards - including fascinating background stories on all the latest Epica Grand Prix winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
Author: Bathroom Readers' Institute
Publisher: Simon and Schuster
ISBN: 1645175022
Category : Humor
Languages : en
Pages : 620
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Book Description
Uncle John is back with another spectacular show—and it’s right here in front of you! Uncle John’s Greatest Know on Earth Bathroom Reader is bursting with the latest oohs and aahs from the worlds of pop culture, history, sports, and politics. Dazzling facts, jaw-dropping blunders, and astounding lists of trivia will make your visits to the throne room more entertaining than ever. Articles range in length from a single page to extended page-turners, so there’s always something to suit your needs. With Uncle John as the ringmaster for the 33rd straight edition, this Bathroom Reader is sure to be a crowd-pleaser!
Author: Christine Neilson
Publisher: AuthorHouse
ISBN: 1452087598
Category : Literary Collections
Languages : en
Pages : 126
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Book Description
ViVACE 2 is a selected collection of poetry, prose, travel commentaries, art and photography edited by Christine Neilson. A Special Tribute to George Hitchcock, poet, teacher, activist, painter, actor, playwright, publisher of kayak literary journal is included in this issue.
Author: Vandelia L. Vanmeter
Publisher: Bloomsbury Publishing USA
ISBN: 0313080275
Category : Language Arts & Disciplines
Languages : en
Pages : 297
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Book Description
Portrayals of America's people, places, and events in historical fiction integrate literature with history and make an exciting supplement to U.S. history classes. This book helps educators and students locate the best in classic and contemporary fiction in this subject area. Arranged in major chronological divisions of U.S. history, the annotated entries include standard bibliographic information, time period, subject, location, research base (if known), and whether the title is more appropriate for mature students or younger secondary students. VanMeter often lists prequels and sequels or notes when a title is more than 600 pages long. Extensive indexing provides access to entries on a wide variety of topics, from women, immigrants, and ethnic groups to military, political, and social events.
Author: Carrie Brown
Publisher: Artisan Books
ISBN: 1579655912
Category : Design
Languages : en
Pages : 297
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Book Description
This Christmas, consider everyday objects from a new point of view, embrace a fresh color palette, or give your children’s handmade ornaments or special family heirlooms a new life. The inspiration is endless here, with one-of-a-kind trees that celebrate food, nature, fashion, folk art, typography, color, and art history. Each spectacular design is easily replicated, with step-by-step instructions for crafting coordinating ornaments, garlands, and toppers, plus advice on selecting the right tree, choosing lights, and more. Whether you have space for a towering fir or a sweet tabletop creation, whether your taste skews modern or traditional, quirky or sophisticated, there’s something for everyone!
Author: Richard W. Hartel
Publisher: Springer Science & Business Media
ISBN: 1461493838
Category : Technology & Engineering
Languages : en
Pages : 262
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Book Description
This delicious new book reveals the fascinating science behind some of our favorite candies. If you’ve ever wondered how candy corn is made or whether Baby Ruth bars really float, as in the movie Caddy shack, then this engaging collection of food for thought is guaranteed to satisfy your hunger for knowledge. As well as delving into candy facts and myths such as the so-called ‘sugar high’ and the long history of making sweetmeats, the authors explore the chemistry of a candy store full of famous treats, from Tootsie Rolls to Pixy Styx and from Jawbreakers to Jordan Almonds. They reveal what makes bubble gum bubbly and why a Charleston Chew is so chewy. Written in an engaging, accessible and humorous style that makes you laugh as you learn, Candy Bites doesn’t shy away from the hard facts or the hard questions, about candy. It tackles the chemistry of hydrocolloids in gummy bears alongside the relationship between candy and obesity and between candy and dental cavities. The chapters open a window on the commercial and industrial chemistry of candy manufacture, making this book a regular Pez dispenser of little-known, yet captivating factoids.
Author: Darlene Lacey
Publisher: Bloomsbury Publishing
ISBN: 0747813647
Category : History
Languages : en
Pages : 124
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Book Description
A beautifully illustrated pocket history of American candy in its heyday. Whether classics like Hershey's, Mars and M&Ms or trend-setters like PEZ and Atomic Fireballs, candy has a special place in the hearts and memories of most Americans, who to this day consume more than 600 billion pounds of it each year. In this colorful illustrated guide, Darlene Lacey looks at candy in America from a variety of angles, examining everything from chocolate to fruity sweets and from the simply packaged basics to gaudy product tie-ins. She examines the classic brands of the late twentieth century and what they mean, guiding us on a mouth-watering, sugar-fueled trip down a memory lane filled with signposts like Bazooka, Clark, Necco and Tootsie Roll.
Author: Liam Kennedy
Publisher: Edinburgh University Press
ISBN: 1474469760
Category : Architecture
Languages : en
Pages : 191
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Book Description
This innovative book looks at representations of ethnic and racial identities in relation to the development of urban culture in postindustrialised American cities. The concept of 'urban space' organises the detailed illustration of a series of themes which structure chapters on white paranoia and urban decline; memories of urban passage; the racialised underclass; urban crime and justice; and globalisation and citizenship.The book focuses on a range of literary and visual forms including novels, journalism, films (narrative and documentary) and photography to examine the relationship between race and representation in the production of urban space. Texts analysed include writings by Tom Wolfe (The Bonfire of the Vanities), Toni Morrison (Jazz), John Edgar Wildeman (Philadelphia Fire) and Walter Mosley (Devil in a Blue Dress). Films covered include Falling Down, Strange Days, Hoop Dreams and Clockers.Provocative and absorbing, this interdisciplinary treatment of urban representations engages contemporary theoretical and sociological debates about race and the city. Issues of space and spatiality in representations of the city are explored and the author shows how expressive forms of literary and visual representation interact with broader productions of urban space.
