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Author: Matt Wallaert
Publisher: Penguin
ISBN: 0525534423
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.
Author: Matt Wallaert
Publisher: Penguin
ISBN: 0525534423
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.
Author: Simon Sinek
Publisher: Penguin
ISBN: 1591846447
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Author: William H. Bartsch
Publisher: Texas A&M University Press
ISBN:
Category : History
Languages : en
Pages : 536
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Book Description
During the first three days of the Japanese assault on American Pacific bases in December of 1941, the 24th Pursuit Group, the only unit of interceptor aircraft in the Philippine Islands, was almost destroyed as an effective force. Yet the group's pilot, doomed from the start by their limited training, an inadequate air warning system, and lack of familiarity with the few flyable pursuit aircraft they had left, fought on against immensely superior numbers of Japanese army and navy fighters.
Author: WHO Scientific Group on the Burden of Musculoskeletal Conditions at the Start of the New Millennium
Publisher: World Health Organization
ISBN: 9241209194
Category : Health & Fitness
Languages : en
Pages : 228
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Book Description
Data collected (and organized by world region, gender and age groups) on the incidence and prevalence, severity and course of rheumatoid arthritis, osteoarthritis, osteoporosis, major limb trauma and spinal disorders, and their economic impact.
Author: Dan Bigham
Publisher:
ISBN: 9781802790733
Category :
Languages : en
Pages : 272
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Book Description
Explains the power of applying reverse-engineering to all areas of your life, from a cycling champion who has proven its success.
Author: A. I. Studenikin
Publisher: World Scientific
ISBN: 9789812799999
Category : Science
Languages : en
Pages : 260
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Book Description
This proceedings volume deals with a wide variety of topics in particle physics, in both theory and experiment. Contents: On the Fundamental Symmetries in Particle Physics (E Shabalin); Chiral Symmetry in Lattice QCD (A Slavnov); Two-Photon Physics at LEP (G Passaleva); Color Reconnection and Bose-Einstein Correlations at LEP2 (Th Ziegler); A NLO QCD Analysis of the Spin Structure Function g 1 and Higher Twist Correlations (E Leader et al.); Heavy Quark Asymmetries (A Tricomi); Experimental Signature of a Fermiophobic Higgs Boson (L Brecher & R Santos); The AMS Experiment: First Results and Physics Prospects (J P Vialle); Neutrino Conversions in Active Galactic Nuclei (A Husain); Lepton Production by Neutrinos in an External Electromagnetic Field (A Borisov & N Zamorin); Mixing and CP Violation with Quasidegenerate Majorana Neutrinos (G Branko et al.); Solar Neutrino Oscillations in Extensions of the Standard Model (O Boyarkin); Covariant Treatment of Neutrino Spin (Flavour) Conversion in Matter Under the Influence of Electromagnetic Fields (M Dvornikov et al.); Pulsar Velocity Puzzle and Nonstandard Neutrino Oscillations (R Horvat); Kinematic Projecting of Pulsar Profiles (V Bordovitsyn et al.); Late Gravitational Collapse, Quantum Miniholes and the Birth of a New Universe (M Fil''chenkov); On Adelic Strings (B Dragovich); Collider Searches for TeV Scale Quantum Gravity with Compact Extra Dimensions (P Azzurri); and other papers. Readership: High energy physicists and astrophysicists.
Author: Merriam-Webster
Publisher: Merriam-Webster
ISBN: 9780877790983
Category : Reference
Languages : en
Pages : 0
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Book Description
Find the right word fast! This indispensable guide from America's Language Experts is the perfect tool for readers and writers! This all new edition of The Merriam-Webster Thesaurus features more than 150,000 word choices, including related words, antonyms, and near antonyms. Each main entry provides the meaning shared by the synonyms listed and abundant usage examples show words used in context. Words alphabetically organized for ease of use. A great complement to The Merriam-Webster Dictionary and perfect for school, home, or office.
Author: Ibram X. Kendi
Publisher: Bold Type Books
ISBN: 1568584644
Category : History
Languages : en
Pages : 594
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Book Description
The National Book Award winning history of how racist ideas were created, spread, and deeply rooted in American society. Some Americans insist that we're living in a post-racial society. But racist thought is not just alive and well in America -- it is more sophisticated and more insidious than ever. And as award-winning historian Ibram X. Kendi argues, racist ideas have a long and lingering history, one in which nearly every great American thinker is complicit. In this deeply researched and fast-moving narrative, Kendi chronicles the entire story of anti-black racist ideas and their staggering power over the course of American history. He uses the life stories of five major American intellectuals to drive this history: Puritan minister Cotton Mather, Thomas Jefferson, abolitionist William Lloyd Garrison, W.E.B. Du Bois, and legendary activist Angela Davis. As Kendi shows, racist ideas did not arise from ignorance or hatred. They were created to justify and rationalize deeply entrenched discriminatory policies and the nation's racial inequities. In shedding light on this history, Stamped from the Beginning offers us the tools we need to expose racist thinking. In the process, he gives us reason to hope.
Author: Jasenka Zivadinovic
Publisher: FriesenPress
ISBN: 1039162304
Category : Young Adult Fiction
Languages : en
Pages : 327
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Book Description
Onekine and her best friend, Foretal, live in a rigidly controlled society where everything is planned right down to the minute, their health is closely monitored, they’re forced to take medication, and no deviance is tolerated. Any disobedience results in a loss of social credits or incarceration. However, Onekine soon learns that nothing is what it seems. And with the help of Foretal, Onekine begins to navigate a different reality, where colours bleed through dull grey, and where her visions of a strange woman lead her to join a rebellion that is already afoot. Meanwhile, a woman named Sophie is also struggling with her own version of reality, guided by whiteouts and dreams. Who are these women? What are these dreams? And what is reality? Join them on their journey, as they discover who they truly are and how they are connected.
Author: David Lavinsky
Publisher: John Wiley & Sons
ISBN: 1118376765
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Re-focus your business plan and achieve the success your business deserves Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. You'll learn how to re-create your long-term vision and then make continuous progress in achieving that vision while continuing to hit your short-term goals. Start at the End offers inspiring stories of other entrepreneurs who have achieved significant success in this area, as well as easy-to-follow exercises and next steps. Shows how to develop a realistic business and financial model based on market data Explains how to identify and pursue new opportunities, raise capital, and build growth strategies Start at the End gives business owners a chance to take a step back, re-evaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.
