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Author: Matt Wallaert
Publisher: Penguin
ISBN: 0525534423
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.
Author: Matt Wallaert
Publisher: Penguin
ISBN: 0525534423
Category : Business & Economics
Languages : en
Pages : 258
Get Book
Book Description
Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.
Author: Simon Sinek
Publisher: Penguin
ISBN: 1591846447
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Author: Louise Imogen Guiney
Publisher: Good Press
ISBN:
Category : Poetry
Languages : en
Pages : 76
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Book Description
Songs at the Start is a brilliant collection of the most cherished poems by American poet Louise Imogen Guiney. The words and thoughts expressed in these verses are a joy to read and will leave an everlasting impact on the reader. Guiney writes in a simple way that makes her verses easy to follow. These amusing poems are written on various topics that interest the reader and keep them connected with the poet until the end. This collection will take the reader on a beautiful journey into the fascinating world of poetry. It comprises several incredible poems, including Gloucester Harbor, Leonore, A Ballad of Metz, Private Theatricals, and many more.
Author: Ravindra Malik
Publisher: MyARSu
ISBN:
Category : Study Aids
Languages : en
Pages : 275
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Book Description
HARYANA GK: HARYANA AT THE START OF 2021 book is the 2021 edition of our General Knowledge Haryana book with updated information post new government formation. To upgrade over the previous edition and to make this book more useful for the students preparing for Haryana State level Examinations like HCS (Ex. Br.) and Other Allied Services Examination lot of new sections are added to the book like famous personalities of Haryana, Sustainable Development Goals and Haryana, Solved GS Mains examination of 2019 along with the updated information on the history, geography, polity, economy etc. of Haryana. The detailed list of its chapters include: Introduction to Haryana; Geography of Haryana; History of Haryana; Culture of Haryana; Economy of Haryana; Polity of Haryana; Schemes, Policies and measures by Centre and State for Welfare; Administrative, Educational and non-educational Institutions; Vital Census and Miscellaneous information on Haryana (based on the analysis of previous Exams); Leaders and Famous Personalities of Haryana; Honours in India; Important information on the Constitution of India; Recent Developments on Environment and SDGs; Important Day; Previous year General Studies Solved MCQ of HCS (Ex. Br.) and other allied services 2018, 2014 and 2011; and Solved General Studies paper of HCS Mains-2019.
Author: Ravindra Malik
Publisher: MyARSu
ISBN: 1647837863
Category : Study Aids
Languages : en
Pages : 257
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Book Description
HARYANA GK: HARYANA AT THE START OF 2020 book is the 2020 edition of our General Knowledge Haryana book with updated information post new government formation. To upgrade over the previous edition and to make this book more useful for the students preparing for Haryana State level Examinations like HCS (Ex. Br.) and Other Allied Services Examination lot of new sections are added to the book like famous personalities of Haryana, Sustainable Development Goals and Haryana, GS Mains examination of 2019 along with the updated information on the history, geography, polity, economy etc. of Haryana. The detailed list of its chapters include: Introduction to Haryana; Geography of Haryana; History of Haryana; Culture of Haryana; Economy of Haryana; Polity of Haryana; Schemes, Policies and measures by Centre and State for Welfare; Administrative, Educational and non-educational Institutions; Vital Census and Miscellaneous information on Haryana (based on the analysis of previous Exams); Leaders and Famous Personalities of Haryana; Honours in India; Important information on the Constitution of India; Recent Developments on Environment and SDGs; Important Day; Previous year General Studies Solved MCQ of HCS (Ex. Br.) and other allied services 2018, 2014 and 2011; and General Studies paper of HCS Mains-2019.
Author: WHO Scientific Group on the Burden of Musculoskeletal Conditions at the Start of the New Millennium
Publisher: World Health Organization
ISBN: 9241209194
Category : Health & Fitness
Languages : en
Pages : 228
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Book Description
Data collected (and organized by world region, gender and age groups) on the incidence and prevalence, severity and course of rheumatoid arthritis, osteoarthritis, osteoporosis, major limb trauma and spinal disorders, and their economic impact.
Author: A. I. Studenikin
Publisher: World Scientific
ISBN: 9789812799999
Category : Science
Languages : en
Pages : 260
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Book Description
This proceedings volume deals with a wide variety of topics in particle physics, in both theory and experiment. Contents: On the Fundamental Symmetries in Particle Physics (E Shabalin); Chiral Symmetry in Lattice QCD (A Slavnov); Two-Photon Physics at LEP (G Passaleva); Color Reconnection and Bose-Einstein Correlations at LEP2 (Th Ziegler); A NLO QCD Analysis of the Spin Structure Function g 1 and Higher Twist Correlations (E Leader et al.); Heavy Quark Asymmetries (A Tricomi); Experimental Signature of a Fermiophobic Higgs Boson (L Brecher & R Santos); The AMS Experiment: First Results and Physics Prospects (J P Vialle); Neutrino Conversions in Active Galactic Nuclei (A Husain); Lepton Production by Neutrinos in an External Electromagnetic Field (A Borisov & N Zamorin); Mixing and CP Violation with Quasidegenerate Majorana Neutrinos (G Branko et al.); Solar Neutrino Oscillations in Extensions of the Standard Model (O Boyarkin); Covariant Treatment of Neutrino Spin (Flavour) Conversion in Matter Under the Influence of Electromagnetic Fields (M Dvornikov et al.); Pulsar Velocity Puzzle and Nonstandard Neutrino Oscillations (R Horvat); Kinematic Projecting of Pulsar Profiles (V Bordovitsyn et al.); Late Gravitational Collapse, Quantum Miniholes and the Birth of a New Universe (M Fil''chenkov); On Adelic Strings (B Dragovich); Collider Searches for TeV Scale Quantum Gravity with Compact Extra Dimensions (P Azzurri); and other papers. Readership: High energy physicists and astrophysicists.
Author: Jeffrey D. McCausland
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 232
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Book Description
Although there is widespread agreement that the United States is the world's most powerful country in military, economic, and diplomatic terms, and is likely to remain so for the foreseeable future, there is little agreement as to how the rest of the world will react to America's lead. Theory has an even more difficult time explaining the relationship between the United States and the United Kingdom (UK), especially its remarkable endurance over the past 6 decades. The U.S.-UK partnership flourished during World War II, deepened during the long twilight struggle with the Soviet Union, and has prospered further since the end of the Cold War. It is likely to survive any new challenges that may loom on the horizon.
Author:
Publisher: DIANE Publishing
ISBN: 1428916237
Category :
Languages : en
Pages : 225
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Book Description
Author: Jan de Jonge
Publisher: Rainer Hampp Verlag
ISBN: 9783879885886
Category : Industrial hygiene
Languages : en
Pages : 212
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Book Description
