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Author: Constant Berkhout
Publisher: Springer
ISBN: 3030111636
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
Demonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more. However, the human brain has an innate need for variety. Addressing this challenge Constant Berkhout offers practical merchandising guidelines both for stores and online retailers. Indeed, studies show that it is not the actual size of assortment that drives traffic to online stores, but the perception of assortment variety. The author illustrates how decisions around assortment and visual merchandising must be made in conjunction with each other, rather than separately, and provides a step-by-step plan to do so. Grounded on shopper needs, emotions and behaviours that apply to both online and brick-and-mortar stores, this book integrates assortment and merchandise thinking and takes a human and shopper perspective. With practical frameworks that can easily be implemented in real-life situations along with examples from a number of retail sectors, Assortment and Merchandising Strategy provides a deeper and much-needed understanding of how shoppers process information, and the strategies that retailers must adopt in order to satisfy and retain their customers.
Author: Constant Berkhout
Publisher: Springer
ISBN: 3030111636
Category : Business & Economics
Languages : en
Pages : 230
Get Book Here
Book Description
Demonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more. However, the human brain has an innate need for variety. Addressing this challenge Constant Berkhout offers practical merchandising guidelines both for stores and online retailers. Indeed, studies show that it is not the actual size of assortment that drives traffic to online stores, but the perception of assortment variety. The author illustrates how decisions around assortment and visual merchandising must be made in conjunction with each other, rather than separately, and provides a step-by-step plan to do so. Grounded on shopper needs, emotions and behaviours that apply to both online and brick-and-mortar stores, this book integrates assortment and merchandise thinking and takes a human and shopper perspective. With practical frameworks that can easily be implemented in real-life situations along with examples from a number of retail sectors, Assortment and Merchandising Strategy provides a deeper and much-needed understanding of how shoppers process information, and the strategies that retailers must adopt in order to satisfy and retain their customers.
Author: A. Nikishin
Publisher: Litres
ISBN: 5042191534
Category : Business & Economics
Languages : en
Pages : 27
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Book Description
Modern development of trade involves new approaches to compiling product ranges. The entire tutorial book describes the basic approaches to compiling assortments, as well as topics like digital goods, the role of the Internet, trademarks, particularly of compiling product range in e-commerce.
Author: H.G. Sampson
Publisher: BoD – Books on Demand
ISBN: 3385301386
Category : Fiction
Languages : en
Pages : 50
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Book Description
Reprint of the original, first published in 1883.
Author: Alexander Hübner
Publisher: Springer Science & Business Media
ISBN: 3642224776
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels, the complexity of managing retail business and its operations is growing enormously. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices. As a result the core strategic decisions a retailer must make involve assortment sizes, shelf space assignment and pricing levels. Rigorous quantitative methods have emerged as the most promising solution to this problem. The individual chapters in this book therefore focus on three areas: (1) combining assortment and shelf space planning, (2) providing efficient decision support systems for practically relevant problem sizes, and (3) integrating inventory and price optimization into shelf management.
Author: Mike Mignola
Publisher: Dark Horse Comics
ISBN: 1630089338
Category : Fiction
Languages : en
Pages : 216
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Book Description
Fifteen of the biggest names in weird literature come together to pay tribute to Hellboy and the characters of Mike Mignola's award-winning line of books! Assembled by Joe Golem and Baltimore co-writer Christopher Golden and featuring illustrations by Mike Mignola and Chris Priestley, the anthology boasts fifteen original stories by the best in horror, fantasy, and science fiction, including Seanan McGuire (October Daye series), Chelsea Cain (Heartsick), Jonathan Maberry (Joe Ledger series), and more! The new writer of Hellboy and the B.P.R.D., iZombie co-creator Chris Roberson, pitches in as well, and Chris Priestley (Tales of Terror) provides a story and an illustration! Each story illustrated by Mike Mignola!
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Shari Fitzpatrick
Publisher: Pelican Publishing Company, Inc.
ISBN: 9781589808812
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
This down-to-earth, heartfelt business success story is designed to appeal to the ever-growing number of people who are drawn to home-based entrepreneurship and who are searching for successful role models. A dozen key lessons are illustrated with events from the author's personal and professional life in the field of luxury chocolate-dipped fruits.
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 428
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Book Description
Author: Wilhelm Dangelmaier
Publisher: Springer
ISBN: 3642124941
Category : Computers
Languages : en
Pages : 456
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Book Description
This book constitutes the proceedings of the 8th International Heinz Nixdorf Symposium, IHNS 2010, held in Paderborn, Germany, April 21-22, 2010, under the title "Changing Paradigms: Advanced Manufacturing and Sustainable Logistics". The 27 full and two short papers presented in this book were carefully reviewed and selected from a total of 63 submissions. They are grouped in five parts on Supply Chain Management, Production Logistics and Industrial Engineering, Operations Research Techniques, Humanitarian Logistics, and Simulation. The presentation is completed by nine invited keynote papers from renowned international experts in these fields.
Author: Everybody's Talking Machine Company
Publisher:
ISBN:
Category : Phonograph
Languages : en
Pages : 150
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Book Description
