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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 514
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 514
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Author: Woodrow Wilson
Publisher:
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Category :
Languages : en
Pages : 12
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Author:
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ISBN:
Category : Advertising
Languages : en
Pages : 646
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Author:
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ISBN:
Category : Advertising
Languages : en
Pages : 1438
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Author:
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ISBN:
Category :
Languages : en
Pages : 1058
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Author: Elmer E. Critchfield
Publisher:
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Category : Advertising
Languages : en
Pages : 396
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Category :
Languages : en
Pages : 982
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Author: Jef I Richards
Publisher: Rowman & Littlefield
ISBN: 1538141221
Category : Business & Economics
Languages : en
Pages : 465
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Book Description
Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)
Author: John C. Hardin
Publisher: Springer Nature
ISBN: 3031130448
Category : History
Languages : en
Pages : 395
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This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.
Author:
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ISBN:
Category : Advertising
Languages : en
Pages : 562
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