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Author: Lutz Finger
Publisher: "O'Reilly Media, Inc."
ISBN: 1449336841
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.
Author: Lutz Finger
Publisher: "O'Reilly Media, Inc."
ISBN: 1449336841
Category : Business & Economics
Languages : en
Pages : 338
Get Book Here
Book Description
You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.
Author: Jane F. Gentleman
Publisher: Springer Science & Business Media
ISBN: 1461226880
Category : Mathematics
Languages : en
Pages : 270
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Book Description
This volume is a collection of eight Case Studies in Data Analysis that appeared in various issues of the Canadian Journal of Statistics (OS) over a twelve year period from 1982 to 1993. One follow-up article to Case Study No.4 is also included in the volume. The OS's Section on Case Studies in Data Analysis was initiated by a former editor who wanted to increase the analytical content of the journal. We were asked to become Section Co-Editors and to develop a format for the case studies. Each case study presents analyses of a real data set by two or more analysts or teams of analysts working independently in a simulated consulting context. The section aimed at demonstrating the process of statistical analysis and the possible diversity of approaches and conclusions. For each case study, the Co-Editors found a set of real Canadian data, posed what they thought was an interesting statistical problem, and recruited analysts working in Canada who were willing to tackle it. The published case studies describe the data and the problem, and present and discuss the analysts' solutions. For some case studies, the providers of the data were invited to contribute their own analysis.
Author: David Soberman
Publisher: University of Toronto Press
ISBN: 1442698403
Category : Business & Economics
Languages : en
Pages : 345
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Book Description
The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands. Along with the challenges, however, come new opportunities: the growth of behavioural economics and the emergence of new data collection techniques, for instance, give marketers unprecedented access to previously hidden aspects of consumer behavior. Clearly, ‘business as usual’ is not an option for marketing managers who want their firms to stay in the game. To help managers adapt to the rapidly changing business environment, Flux offers a collection of the very best thinking on key areas of marketing activity and decision-making. Each chapter is written by a leading expert in a specific ‘new’ marketing subject area, from managing brands to dealing with new media, and addresses substantive challenges in that area while providing steps for taking action. The book’s integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.
Author: Steven Struhl
Publisher: Kogan Page Publishers
ISBN: 0749479566
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field. Online resources: bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.
Author: Ron Klimberg
Publisher: SAS Institute
ISBN: 1629608033
Category : Computers
Languages : en
Pages : 406
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Book Description
Going beyond the theoretical foundation, this step-by-step book gives you the technical knowledge and problem-solving skills that you need to perform real-world multivariate data analysis. --
Author: K. Scott Swan
Publisher: Emerald Group Publishing
ISBN: 1781900167
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
Author: Steven S. Posavac
Publisher: Routledge
ISBN: 1317473728
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision making and organizational performance. Research on consumer behavior typically has a narrow focus and does not offer reliable and practical direction for marketers. Taken collectively, however, the conclusions of research streams can provide valuable information from which managers can base their decisions. The contributing authors of Cracking the Code offer a set of rules for managerial action that has been distilled from reviews of research areas in which they are experts. The book contains systematic, prescriptive advice based on state-of-the-art knowledge from multiple research lines regarding how consumers think and choose. The chapters cover fundamental topics such as new product management, marketing mix strategy, marketing communications and advertising, social media, and experiential marketing.
Author: Eitan D. Hersh
Publisher: Cambridge University Press
ISBN: 1316300943
Category : Political Science
Languages : en
Pages : 273
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Book Description
Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters - and these variations in data across the country mean that campaigns perceive voters differently in different areas. Consequently, the strategies of campaigns and the coalitions of voters who are mobilized fluctuate across the country because of the different ways campaigns perceive the electorate. Data policies influence campaigns, voters and, increasingly, public officials.
Author: Thomas W. Miller
Publisher: Pearson Education
ISBN: 0133892069
Category : Business & Economics
Languages : en
Pages : 437
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Book Description
Using Phyton and R, the author addresses multiple business challenge, including segmentation, brand positioning, product choice modeling, pricing research, finance, sprots, text analytics, sentiment analysis and social network analysis, cross sectional data, time series, spatial and spatio-temporal data.
Author: Michaela Wanke
Publisher: Psychology Press
ISBN: 1136642846
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
