Author: John A. McCurdy
Publisher: Thieme
ISBN: 1588902188
Category : Asians
Languages : en
Pages : 302
Book Description
Two full-length, narrated DVDs with step-by-step demonstrations The demand for cosmetic surgery among Asians has grown dramatically. At the same time, the aesthetics of this surgery have evolved as well - from previous, more radical procedures to 'westernize' the face to a relatively conservative approach that improves facial balance and harmony while maintaining ethnic integrity. This lavishly illustrated book presents state-of-the-art surgical techniques for the Asian face. It covers a plethora of procedures, including suture-based, partial-incision, full-incision and revision double eyelid creation with various epicanthoplasty strategies; alloplast and autogenous augmentation rhinoplasty; malar and mandibular reduction; dimple fabrication; and more. The authors are highly experienced practitioners who offer insights into the cultural and psychological factors that can help Western surgeons better understand the Asian patient. Plus, the book includes two full-length, narrated DVDs with step-by-step demonstrations of double eyelid creation, nasal implant selection, augmentation rhinoplasty, alar-base reduction, and facial rejuvenative procedures. For all plastic and cosmetic surgeons working with Asian patients, this book is both an essential reference and a practical guide covering all the latest procedures not previously available from one source.
Cosmetic Surgery of the Asian Face
Author: John A. McCurdy
Publisher: Thieme
ISBN: 1588902188
Category : Asians
Languages : en
Pages : 302
Book Description
Two full-length, narrated DVDs with step-by-step demonstrations The demand for cosmetic surgery among Asians has grown dramatically. At the same time, the aesthetics of this surgery have evolved as well - from previous, more radical procedures to 'westernize' the face to a relatively conservative approach that improves facial balance and harmony while maintaining ethnic integrity. This lavishly illustrated book presents state-of-the-art surgical techniques for the Asian face. It covers a plethora of procedures, including suture-based, partial-incision, full-incision and revision double eyelid creation with various epicanthoplasty strategies; alloplast and autogenous augmentation rhinoplasty; malar and mandibular reduction; dimple fabrication; and more. The authors are highly experienced practitioners who offer insights into the cultural and psychological factors that can help Western surgeons better understand the Asian patient. Plus, the book includes two full-length, narrated DVDs with step-by-step demonstrations of double eyelid creation, nasal implant selection, augmentation rhinoplasty, alar-base reduction, and facial rejuvenative procedures. For all plastic and cosmetic surgeons working with Asian patients, this book is both an essential reference and a practical guide covering all the latest procedures not previously available from one source.
Publisher: Thieme
ISBN: 1588902188
Category : Asians
Languages : en
Pages : 302
Book Description
Two full-length, narrated DVDs with step-by-step demonstrations The demand for cosmetic surgery among Asians has grown dramatically. At the same time, the aesthetics of this surgery have evolved as well - from previous, more radical procedures to 'westernize' the face to a relatively conservative approach that improves facial balance and harmony while maintaining ethnic integrity. This lavishly illustrated book presents state-of-the-art surgical techniques for the Asian face. It covers a plethora of procedures, including suture-based, partial-incision, full-incision and revision double eyelid creation with various epicanthoplasty strategies; alloplast and autogenous augmentation rhinoplasty; malar and mandibular reduction; dimple fabrication; and more. The authors are highly experienced practitioners who offer insights into the cultural and psychological factors that can help Western surgeons better understand the Asian patient. Plus, the book includes two full-length, narrated DVDs with step-by-step demonstrations of double eyelid creation, nasal implant selection, augmentation rhinoplasty, alar-base reduction, and facial rejuvenative procedures. For all plastic and cosmetic surgeons working with Asian patients, this book is both an essential reference and a practical guide covering all the latest procedures not previously available from one source.
Asian Facial Cosmetic Surgery
Author: Jung I. Park
Publisher: Saunders
ISBN: 9781416002901
Category : Medical
Languages : en
Pages : 0
Book Description
This unique how-to atlas presents in-depth, detailed, richly illustrated coverage of cosmetic surgical procedures that apply specifically to the Asian patient. Dr. Park, a pioneer in this field, along with Dr. Toriumi and a host of global experts present procedures for and pitfalls of cosmetic surgery in the Asian population. Inside, you'll find coverage of techniques not typically found in other Asian cosmetic surgery texts, including the single suture technique and the debulking technique for double eyelid surgery - anatomy for maxillofacial surgery - premaxillary reduction - and more. Discusses the anatomic differences between people of European descent and the Asian patient. Covers potential problems specific to Asian patients, including asymmetric eyelid creases - undesirably shaped eyelid crease - hollowness - "Westernization" - overly high eyelid crease - multiple creases - eyelid ptosis - scarring after epicanthal fold surgery - and more. Features augmentation rhinoplasty-covering both the use of alloplastic material and biological grafts LDetails the single suture technique and the debulking technique for double eyelid surgery - anatomy for maxillofacial surgery - premaxillary reduction - mandibulogram - aesthetic facial skeletal surgery - cheek dimple creation - mandible angle reduction - and Botox injection for masseteric hypertrophy. Uses 750 illustrations-most in full color-that depict every nuance of every procedure so you can quickly grasp each concept. With 23 contributors.
Publisher: Saunders
ISBN: 9781416002901
Category : Medical
Languages : en
Pages : 0
Book Description
This unique how-to atlas presents in-depth, detailed, richly illustrated coverage of cosmetic surgical procedures that apply specifically to the Asian patient. Dr. Park, a pioneer in this field, along with Dr. Toriumi and a host of global experts present procedures for and pitfalls of cosmetic surgery in the Asian population. Inside, you'll find coverage of techniques not typically found in other Asian cosmetic surgery texts, including the single suture technique and the debulking technique for double eyelid surgery - anatomy for maxillofacial surgery - premaxillary reduction - and more. Discusses the anatomic differences between people of European descent and the Asian patient. Covers potential problems specific to Asian patients, including asymmetric eyelid creases - undesirably shaped eyelid crease - hollowness - "Westernization" - overly high eyelid crease - multiple creases - eyelid ptosis - scarring after epicanthal fold surgery - and more. Features augmentation rhinoplasty-covering both the use of alloplastic material and biological grafts LDetails the single suture technique and the debulking technique for double eyelid surgery - anatomy for maxillofacial surgery - premaxillary reduction - mandibulogram - aesthetic facial skeletal surgery - cheek dimple creation - mandible angle reduction - and Botox injection for masseteric hypertrophy. Uses 750 illustrations-most in full color-that depict every nuance of every procedure so you can quickly grasp each concept. With 23 contributors.
Aesthetic Plastic Surgery of the East Asian Face
Author: Hong-Ryul Jin
Publisher: Thieme Medical Publishers
ISBN: 9781626231436
Category : Medical
Languages : en
Pages : 0
Book Description
Written and edited by world-renowned aesthetic plastic surgeons, Aesthetic Plastic Surgery of the East Asian Face presents cutting-edge techniques for performing plastic surgery on East Asian patients. Dr. Jin, a well-regarded surgeon in Korea, has compiled an outstanding clinical reference covering the latest techniques used in plastic surgery of the East Asian face, including: rhinoplasty, Asian eyelid surgery, facial contouring, and aging face surgery. In addition, this book covers the rapidly changing non-surgical treatments of botulinum toxin, fillers, and lasers. Key Features: Only includes techniques that are proven to be safe and clinically effective Covers all the major facial plastic surgery procedures performed on East Asian patients More than 850 full-color intraoperative photos and high-quality illustrations demonstrate techniques and procedures described in the text This book is an essential reference for aesthetic plastic surgeons and fellows interested in optimizing outcomes for their East Asian patients. It is filled with the insights, wisdom, and experience of leading experts in East Asian facial plastic surgery, and will surely be kept close at hand as a refresher, training guide, and atlas of facial plastic techniques.
Publisher: Thieme Medical Publishers
ISBN: 9781626231436
Category : Medical
Languages : en
Pages : 0
Book Description
Written and edited by world-renowned aesthetic plastic surgeons, Aesthetic Plastic Surgery of the East Asian Face presents cutting-edge techniques for performing plastic surgery on East Asian patients. Dr. Jin, a well-regarded surgeon in Korea, has compiled an outstanding clinical reference covering the latest techniques used in plastic surgery of the East Asian face, including: rhinoplasty, Asian eyelid surgery, facial contouring, and aging face surgery. In addition, this book covers the rapidly changing non-surgical treatments of botulinum toxin, fillers, and lasers. Key Features: Only includes techniques that are proven to be safe and clinically effective Covers all the major facial plastic surgery procedures performed on East Asian patients More than 850 full-color intraoperative photos and high-quality illustrations demonstrate techniques and procedures described in the text This book is an essential reference for aesthetic plastic surgeons and fellows interested in optimizing outcomes for their East Asian patients. It is filled with the insights, wisdom, and experience of leading experts in East Asian facial plastic surgery, and will surely be kept close at hand as a refresher, training guide, and atlas of facial plastic techniques.
Non-Surgical Rejuvenation of Asian Faces
Author: Souphiyeh Samizadeh
Publisher: Springer Nature
ISBN: 3030840999
Category : Medical
Languages : en
Pages : 412
Book Description
This book provides a practically applicable guide to facial aesthetics, non-surgical treatment and enhancement in patients of Asian descent. The available evidence base for the use of a range of available techniques when treating an Asian patient is presented and relevant aspects of facial analysis, treatment planning and provision are covered. Detailed instruction is given on how to use cutting edge techniques enabling the reader to develop a thorough understanding of how to proficiently perform these approaches in their clinical practice. Non-Surgical Rejuvenation of Asian Faces systematically reviews the evidence base for and details how to use the latest available non-surgical techniques for facial rejuvenation in this group of patients. It is a valuable resource for aesthetic medicine professionals and trainees alike seeking a reference on the topic.
Publisher: Springer Nature
ISBN: 3030840999
Category : Medical
Languages : en
Pages : 412
Book Description
This book provides a practically applicable guide to facial aesthetics, non-surgical treatment and enhancement in patients of Asian descent. The available evidence base for the use of a range of available techniques when treating an Asian patient is presented and relevant aspects of facial analysis, treatment planning and provision are covered. Detailed instruction is given on how to use cutting edge techniques enabling the reader to develop a thorough understanding of how to proficiently perform these approaches in their clinical practice. Non-Surgical Rejuvenation of Asian Faces systematically reviews the evidence base for and details how to use the latest available non-surgical techniques for facial rejuvenation in this group of patients. It is a valuable resource for aesthetic medicine professionals and trainees alike seeking a reference on the topic.
Aesthetic Plastic Surgery in Asians
Author: Lee L. Q. Pu
Publisher:
ISBN: 9781482240870
Category : Medical
Languages : en
Pages : 0
Book Description
Aesthetic Plastic Surgery in Asians: Principles and Techniquesoffers a comprehensive guide to all aspects of cosmetic surgery in Asians, focusing on the differences in surgical techniques and general principles when treating these patients. With special emphasis on minimally invasive techniques and minimization of scars, the book features contributions from surgeons in Asian regions who share their signature procedures and describe the latest innovations. The book is divided into ten parts. It begins with general principles and discusses the cultural and societal influence on Asian patients for cosmetic surgery as well as psychological and psychiatric considerations for Asian cosmetic patients. Next, the book covers facial rejuvenation with chapters on treatment for acne scars, laser skin resurfacing, fat grafting, and Botox. The book discusses the various approaches to face lift, including the classic face-lift and the short-scar method. A section on cosmetic surgery of the eyelid examines the special considerations in Asian eyelid surgery. It discusses upper and lower blepharoplasty, management of the sunken eyelid, and periorbital rejuvenation. A section on rhinoplasty covers alloplastic implants, autologous cartilage grafts, and primary open and closed rhinoplasty. The book also discusses cosmetic surgery of the ear and of the facial skeleton. The next chapters cover breast augmentation with implants, focusing on the transaxillary approach as well as the inframammary approach. The contributors discuss augmentation with conventional fat grafting and cell-assisted lipotransfer. Also covered are mastopexy, breast reduction, and breast reconstruction with pedicled TRAM flap. The final chapters cover abdominoplasty, liposuction of the trunk, buttock augmentation, calf reduction, and other procedures such as hair transplantation, penile enhancement, correction of varicose veins with endovascular laser, and correction of osmidrosis. Illustrated with over 2500 top-quality full-color drawings and photographs, and with three DVDs showcasing supplementary surgical techniques videos, this title is an absolutely indispensable resource for anyone involved in the aesthetic treatment of Asian patients.
Publisher:
ISBN: 9781482240870
Category : Medical
Languages : en
Pages : 0
Book Description
Aesthetic Plastic Surgery in Asians: Principles and Techniquesoffers a comprehensive guide to all aspects of cosmetic surgery in Asians, focusing on the differences in surgical techniques and general principles when treating these patients. With special emphasis on minimally invasive techniques and minimization of scars, the book features contributions from surgeons in Asian regions who share their signature procedures and describe the latest innovations. The book is divided into ten parts. It begins with general principles and discusses the cultural and societal influence on Asian patients for cosmetic surgery as well as psychological and psychiatric considerations for Asian cosmetic patients. Next, the book covers facial rejuvenation with chapters on treatment for acne scars, laser skin resurfacing, fat grafting, and Botox. The book discusses the various approaches to face lift, including the classic face-lift and the short-scar method. A section on cosmetic surgery of the eyelid examines the special considerations in Asian eyelid surgery. It discusses upper and lower blepharoplasty, management of the sunken eyelid, and periorbital rejuvenation. A section on rhinoplasty covers alloplastic implants, autologous cartilage grafts, and primary open and closed rhinoplasty. The book also discusses cosmetic surgery of the ear and of the facial skeleton. The next chapters cover breast augmentation with implants, focusing on the transaxillary approach as well as the inframammary approach. The contributors discuss augmentation with conventional fat grafting and cell-assisted lipotransfer. Also covered are mastopexy, breast reduction, and breast reconstruction with pedicled TRAM flap. The final chapters cover abdominoplasty, liposuction of the trunk, buttock augmentation, calf reduction, and other procedures such as hair transplantation, penile enhancement, correction of varicose veins with endovascular laser, and correction of osmidrosis. Illustrated with over 2500 top-quality full-color drawings and photographs, and with three DVDs showcasing supplementary surgical techniques videos, this title is an absolutely indispensable resource for anyone involved in the aesthetic treatment of Asian patients.
Aesthetic Orthognathic Surgery and Rhinoplasty
Author: Derek M. Steinbacher
Publisher: John Wiley & Sons
ISBN: 1119186986
Category : Medical
Languages : en
Pages : 1235
Book Description
Comprehensive in scope, Aesthetic Orthognathic Surgery and Rhinoplasty presents orthognathic surgery from an aesthetic perspective, encompassing analysis, diagnosis, treatment, 3D virtual planning, and adjunctive procedures. Easily accessible clinical information presented in a concise and approachable format Well-illustrated throughout with more than 1,000 clinical photographs Includes access to a companion website with videos of surgical procedures
Publisher: John Wiley & Sons
ISBN: 1119186986
Category : Medical
Languages : en
Pages : 1235
Book Description
Comprehensive in scope, Aesthetic Orthognathic Surgery and Rhinoplasty presents orthognathic surgery from an aesthetic perspective, encompassing analysis, diagnosis, treatment, 3D virtual planning, and adjunctive procedures. Easily accessible clinical information presented in a concise and approachable format Well-illustrated throughout with more than 1,000 clinical photographs Includes access to a companion website with videos of surgical procedures
Cosmetic Surgery of the Asian Face
Author: John A. McCurdy
Publisher: Thieme
ISBN: 1604065222
Category : Medical
Languages : en
Pages : 302
Book Description
The demand for cosmetic surgery among Asians has grown dramatically. At the same time, the aesthetics of this surgery have evolved as well – from previous, more radical procedures to "westernize" the face to a relatively conservative approach that improves facial balance and harmony while maintaining ethnic integrity. This lavishly illustrated book presents state-of-the-art surgical techniques for the Asian face. It covers a plethora of procedures, including suture-based, partial-incision, full-incision and revision double eyelid creation with various epicanthoplasty strategies; alloplast and autogenous augmentation rhinoplasty; malar and mandibular reduction; dimple fabrication; and more. The authors are highly experienced practitioners who offer insights into the cultural and psychological factors that can help Western surgeons better understand the Asian patient. Plus, the book includes two full-length, narrated DVDs with step-by-step demonstrations of double eyelid creation, nasal implant selection, augmentation rhinoplasty, alar-base reduction, and facial rejuvenative procedures. For all plastic and cosmetic surgeons working with Asian patients, this book is both an essential reference and a practical guide covering all the latest procedures not previously available from one source.
Publisher: Thieme
ISBN: 1604065222
Category : Medical
Languages : en
Pages : 302
Book Description
The demand for cosmetic surgery among Asians has grown dramatically. At the same time, the aesthetics of this surgery have evolved as well – from previous, more radical procedures to "westernize" the face to a relatively conservative approach that improves facial balance and harmony while maintaining ethnic integrity. This lavishly illustrated book presents state-of-the-art surgical techniques for the Asian face. It covers a plethora of procedures, including suture-based, partial-incision, full-incision and revision double eyelid creation with various epicanthoplasty strategies; alloplast and autogenous augmentation rhinoplasty; malar and mandibular reduction; dimple fabrication; and more. The authors are highly experienced practitioners who offer insights into the cultural and psychological factors that can help Western surgeons better understand the Asian patient. Plus, the book includes two full-length, narrated DVDs with step-by-step demonstrations of double eyelid creation, nasal implant selection, augmentation rhinoplasty, alar-base reduction, and facial rejuvenative procedures. For all plastic and cosmetic surgeons working with Asian patients, this book is both an essential reference and a practical guide covering all the latest procedures not previously available from one source.
Ethnic Rhinoplasty
Author: Steven M. Hoefflin
Publisher: Springer Science & Business Media
ISBN: 146121646X
Category : Medical
Languages : en
Pages : 289
Book Description
Guidelines, operative techniques, and postoperative management for rhinoplasty of the non-Caucasian nose. Starting with the basics of Black, Hispanic, and Asian nasal anatomy, the book goes on to encompass preoperative nasal evaluation and surgical planning. The author demonstrates his renowned techniques, including those for nasal septum and turbinates, nasal dorsum and bridge, alar rim and nasal base reduction, and the nasal tip. Close to 200 clinical and operative illustrations - 50 in full colour - are backed by important protocols for revision rhinoplasty as well as for the management of risks and complications. A must for all plastic surgeons wishing to add the latest in non-Caucasian nasal refinement techniques to their office practice.
Publisher: Springer Science & Business Media
ISBN: 146121646X
Category : Medical
Languages : en
Pages : 289
Book Description
Guidelines, operative techniques, and postoperative management for rhinoplasty of the non-Caucasian nose. Starting with the basics of Black, Hispanic, and Asian nasal anatomy, the book goes on to encompass preoperative nasal evaluation and surgical planning. The author demonstrates his renowned techniques, including those for nasal septum and turbinates, nasal dorsum and bridge, alar rim and nasal base reduction, and the nasal tip. Close to 200 clinical and operative illustrations - 50 in full colour - are backed by important protocols for revision rhinoplasty as well as for the management of risks and complications. A must for all plastic surgeons wishing to add the latest in non-Caucasian nasal refinement techniques to their office practice.
Asian Blepharoplasty and the Eyelid Crease E-Book
Author: William P. Chen
Publisher: Elsevier Health Sciences
ISBN: 0323355730
Category : Medical
Languages : en
Pages : 398
Book Description
Ideal for oculoplastic, facial plastic and cosmetic dermatologic surgeons, Dr. Chen's Asian Blepharoplasty and the Eyelid Crease was designed to help you master the latest techniques used in this highly popular surgery. Comprehensively updated, this multimedia resource features the addition of eight new chapters covering today's most advanced concepts; and enhanced full-color artworks. You'll have access to all the core knowledge necessary in offering spectacular results for those patients undergoing this complex and intricate procedure. - Offers comprehensive coverage of anatomy, surgical approaches, and revision surgery from complications. - Over 450 illustrations deliver step-by-step visual guidance. - Extensive collection of case studies with before and after patient photos. - Appendix tables and comprehensive references provide quick access to key information. - Pearls and pitfalls throughout highlight the most important aspects of each chapter. - New chapters provide coverage of lid-crease function and dynamics; the merits and pitfalls of epicanthoplasty and the use of permanent buried sutures; the most optimal techniques used in performing Asian eyelid surgery; and newer partial-incision techniques. - Full-color artwork shows three-dimensional representations of key anatomy and procedural steps. - Focused update highlights the complications related to lid crease placement, skin removal, and epicanthoplasty. - A total of 30 comprehensive videos cover primary surgery through to revisional procedures and can be viewed step-by-step or as an entire sequence. - Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, videos, images, and references from the book on a variety of devices.
Publisher: Elsevier Health Sciences
ISBN: 0323355730
Category : Medical
Languages : en
Pages : 398
Book Description
Ideal for oculoplastic, facial plastic and cosmetic dermatologic surgeons, Dr. Chen's Asian Blepharoplasty and the Eyelid Crease was designed to help you master the latest techniques used in this highly popular surgery. Comprehensively updated, this multimedia resource features the addition of eight new chapters covering today's most advanced concepts; and enhanced full-color artworks. You'll have access to all the core knowledge necessary in offering spectacular results for those patients undergoing this complex and intricate procedure. - Offers comprehensive coverage of anatomy, surgical approaches, and revision surgery from complications. - Over 450 illustrations deliver step-by-step visual guidance. - Extensive collection of case studies with before and after patient photos. - Appendix tables and comprehensive references provide quick access to key information. - Pearls and pitfalls throughout highlight the most important aspects of each chapter. - New chapters provide coverage of lid-crease function and dynamics; the merits and pitfalls of epicanthoplasty and the use of permanent buried sutures; the most optimal techniques used in performing Asian eyelid surgery; and newer partial-incision techniques. - Full-color artwork shows three-dimensional representations of key anatomy and procedural steps. - Focused update highlights the complications related to lid crease placement, skin removal, and epicanthoplasty. - A total of 30 comprehensive videos cover primary surgery through to revisional procedures and can be viewed step-by-step or as an entire sequence. - Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, videos, images, and references from the book on a variety of devices.
Textbook of Plastic and Reconstructive Surgery
Author: Deepak K. Kalaskar
Publisher: UCL Press
ISBN: 1910634379
Category : Medical
Languages : en
Pages : 491
Book Description
Written by experts from London’s renowned Royal Free Hospital, Textbook of Plastic and Reconstructive Surgery offers a comprehensive overview of the vast topic of reconstructive plastic surgery and its various subspecialties for introductory plastic surgery and surgical science courses. The book comprises five sections covering the fundamental principles of plastic surgery, cancer, burns and trauma, paediatric plastic surgery and aesthetic surgery, and covers the breadth of knowledge that students need to further their career in this exciting field. Additional coverage of areas in which reconstructive surgery techniques are called upon includes abdominal wall reconstruction, ear reconstruction and genital reconstruction. A chapter on aesthetic surgery includes facial aesthetic surgery and blepharoplasty, aesthetic breast surgery, body contouring and the evolution of hair transplantation.The broad scope of this volume and attention to often neglected specialisms such as military plastic surgery make this a unique contribution to the field. Heavily illustrated throughout, Textbook of Plastic and Reconstructive Surgery is essential reading for anyone interested in furthering their knowledge of this exciting field. This book was produced as part of JISC's Institution as e-Textbook Publisher project. Find out more at https://www.jisc.ac.uk/rd/projects/institution-as-e-textbook-publisher
Publisher: UCL Press
ISBN: 1910634379
Category : Medical
Languages : en
Pages : 491
Book Description
Written by experts from London’s renowned Royal Free Hospital, Textbook of Plastic and Reconstructive Surgery offers a comprehensive overview of the vast topic of reconstructive plastic surgery and its various subspecialties for introductory plastic surgery and surgical science courses. The book comprises five sections covering the fundamental principles of plastic surgery, cancer, burns and trauma, paediatric plastic surgery and aesthetic surgery, and covers the breadth of knowledge that students need to further their career in this exciting field. Additional coverage of areas in which reconstructive surgery techniques are called upon includes abdominal wall reconstruction, ear reconstruction and genital reconstruction. A chapter on aesthetic surgery includes facial aesthetic surgery and blepharoplasty, aesthetic breast surgery, body contouring and the evolution of hair transplantation.The broad scope of this volume and attention to often neglected specialisms such as military plastic surgery make this a unique contribution to the field. Heavily illustrated throughout, Textbook of Plastic and Reconstructive Surgery is essential reading for anyone interested in furthering their knowledge of this exciting field. This book was produced as part of JISC's Institution as e-Textbook Publisher project. Find out more at https://www.jisc.ac.uk/rd/projects/institution-as-e-textbook-publisher