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Author: Lomit Patel
Publisher: "O'Reilly Media, Inc."
ISBN: 1492059269
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects
Author: Lomit Patel
Publisher: "O'Reilly Media, Inc."
ISBN: 1492059269
Category : Business & Economics
Languages : en
Pages : 213
Get Book Here
Book Description
How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects
Author: Michael J. Paulus Jr.
Publisher: Wipf and Stock Publishers
ISBN: 1666794627
Category : Religion
Languages : en
Pages : 142
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Book Description
The increasing role and power of artificial intelligence in our lives and world requires us to imagine and shape a desirable future with this technology. Since visions of AI often draw from Christian apocalyptic narratives, current discussions about technological hopes and fears present an opportunity for a deeper engagement with Christian eschatological resources. This book argues that the Christian apocalyptic imagination can transform how we think about and use AI, helping us discover ways artificial agency may participate in new creation.
Author: Kai-Fu Lee
Publisher: Crown Currency
ISBN: 0593238311
Category : Social Science
Languages : en
Pages : 497
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Book Description
How will AI change our world within twenty years? A pioneering technologist and acclaimed writer team up for a “dazzling” (The New York Times) look at the future that “brims with intriguing insights” (Financial Times). This edition includes a new foreword by Kai-Fu Lee. A BEST BOOK OF THE YEAR: The Wall Street Journal, The Washington Post, Financial Times Long before the advent of ChatGPT, Kai-Fu Lee and Chen Qiufan understood the enormous potential of artificial intelligence to transform our daily lives. But even as the world wakes up to the power of AI, many of us still fail to grasp the big picture. Chatbots and large language models are only the beginning. In this “inspired collaboration” (The Wall Street Journal), Lee and Chen join forces to imagine our world in 2041 and how it will be shaped by AI. In ten gripping, globe-spanning short stories and accompanying commentary, their book introduces readers to an array of eye-opening settings and characters grappling with the new abundance and potential harms of AI technologies like deep learning, mixed reality, robotics, artificial general intelligence, and autonomous weapons.
Author: Johnny Ch LOK
Publisher:
ISBN:
Category :
Languages : en
Pages : 519
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Book Description
Discuss the relationship between (AI) digital mobile advertising and other elements of the promotion in campaign planning. Mobile advertisement defines as the use of the mobile medium, it is as a communications and entertainment channel between a brand and an end user. In basic terms, it is the process of planning and execution conception, pricing, promotion and distribution of products and services through the mobile channel. Advertising is a form of communication intended to convince an audience ( viewers, readers or listeners) to purchase or take some action upon products, information or services etc. The relationship between independent variables elements and mobile advertising which are environmental response and emotional response with behavioral aspect of consumer buying behavior with mobile advertising. It is time that people purchase those brands with which who are emotionally attached elements. Almost every one grows up in the world which is flooded with the mass media, e.g. television, films, videos, magazines, movies advertising and internet channel is either mobile advertising or computer advertising. Advertising is a subset of promotion mix which is one of the 4'p in the marketing mix, i.e. product, price, place and promotion. As a promotional strategy, advertising serve as a major tool in creating product awareness in the mind of a potential consumer to take eventual purchase decision. Advertising, sales promotion and public relations are mass communication tools available to marketers. Telecommunication technology, such as mobile advertising enables business and industry to grow at a faster pace when contributing to the economic development and at the same time telecommunication infrastructure can be reliable. Cellular phone industry has been one of the profitable businesses in Asian. The country's growing population and huge demand potential have always been an attraction for many high-technological multinational companies. Societies used symbols and pictorial signs to attract their produce users. There elements were used for promotion of products. A company can't make dream to be a well known brand until which invests in their promotional activities for which consumer market have been dominating through advertisements. As the primary mission of advertiser is to reach prospective customers and influence their awareness, attitudes and buying behavior.
Author: Robbie Allen
Publisher: Addison-Wesley Professional
ISBN: 9780135226209
Category : Computers
Languages : en
Pages : 99998
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Book Description
Increasingly, business leaders and managers recognize that machine learning offers their companies immense opportunities for competitive advantage. But most discussions of machine learning are intensely technical or academic, and don't offer practical information leaders can use to identify, evaluate, plan, or manage projects. Deploying Machine Learning fills that gap, helping them clarify exactly how machine learning can help them, and collaborate with technologists to actually apply it successfully. You'll learn: What machine learning is, how it compares to "big data" and "artificial intelligence," and why it's suddenly so important What machine learning can do for you: solutions for computer vision, natural language processing, prediction, and more How to use machine learning to solve real business problems -- from reducing costs through improving decision-making and introducing new products Separating hype from reality: identifying pitfalls, limitations, and misconceptions upfront Knowing enough about the technology to work effectively with your technical team Getting the data right: sourcing, collection, governance, security, and culture Solving harder problems: exploring deep learning and other advanced techniques Understanding today's machine learning software and hardware ecosystem Evaluating potential projects, and addressing workforce concerns Staffing your project, acquiring the right tools, and building a workable project plan Interpreting results -- and building an organization that can increasingly learn from data Using machine learning responsibly and ethically Preparing for tomorrow's advances The authors conclude with five chapter-length case studies: image, text, and video analysis, chatbots, and prediction applications. For each, they don't just present results: they also illuminate the process the company undertook, and the pitfalls it overcame along the way.
Author: J.H. Fetzer
Publisher: Springer Science & Business Media
ISBN: 940091900X
Category : Computers
Languages : en
Pages : 390
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Book Description
This series will include monographs and collections of studies devoted to the investigation and exploration of knowledge, information, and data processing systems of all kinds, no matter whether human, (other) animal, or machine. Its scope is intended to span the full range of interests from classical problems in the philosophy of mind and philosophical psycholo gy through issues in cognitive psychology and sociobiology (concerning the mental capabilities of other species) to ideas related to artificial in telligence and to computer science. While primary emphasis will be placed upon theoretical, conceptual, and epistemological aspects of these prob lems and domains, empirical, experimental, and methodological studies will also appear from time to time. The perspective that prevails in artificial intelligence today suggests that the theory of computability defines the boundaries of the nature of thought, precisely because all thinking is computational. This paradigm draws its inspiration from the symbol-system hypothesis of Newell and Simon and finds its culmination in the computational conception of lan guage and mentality. The "standard conception" represented by these views is subjected to a thorough and sustained critique in the pages of this book. Employing a distinction between systems for which signs are signif icant for the users of a system and others for which signs are significant for use by a system, I have sought to define the boundaries of what AI, in principle, may be expected to achieve.
Author: Ben Eubanks
Publisher: Kogan Page Publishers
ISBN: 1398604011
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Artificial intelligence is changing the world of work. How can HR professionals understand the variety of opportunities AI has created for the HR function and how best to implement these in their organization? This book provides the answers. From using natural language processing to ensure job adverts are free from bias and gendered language to implementing chatbots to enhance the employee experience, artificial intelligence can add value throughout the work of HR professionals. Artificial Intelligence for HR demonstrates how to leverage this potential and use AI to improve efficiency and develop a talented and productive workforce. Outlining the current technology landscape as well as the latest AI developments, this book ensures that HR professionals fully understand what AI is and what it means for HR in practice. Alongside coverage of employee engagement and recruitment, this second edition features new material on applications of AI for virtual work, reskilling and data integrity. Packed with practical advice, research and new and updated case studies from global organizations including Uber, IBM and Unilever, the second edition of Artificial Intelligence for HR will equip HR professionals with the knowledge they need to improve people operational efficiencies, and allow AI solutions to become enhancements for driving business success.
Author: Mo Gawdat
Publisher: Bluebird
ISBN: 9781529077650
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
A Sunday Times Business Book of the Year. Scary Smart will teach you how to navigate the scary and inevitable intrusion of Artificial Intelligence, with an accessible blueprint for creating a harmonious future alongside AI. From Mo Gawdat, the former Chief Business Officer at Google [X] and bestselling author of Solve for Happy. Technology is putting our humanity at risk to an unprecedented degree. This book is not for engineers who write the code or the policy makers who claim they can regulate it. This is a book for you. Because, believe it or not, you are the only one that can fix it. - Mo Gawdat Artificial intelligence is smarter than humans. It can process information at lightning speed and remain focused on specific tasks without distraction. AI can see into the future, predict outcomes and even use sensors to see around physical and virtual corners. So why does AI frequently get it so wrong and cause harm? The answer is us: the human beings who write the code and teach AI to mimic our behaviour. Scary Smart explains how to fix the current trajectory now, to make sure that the AI of the future can preserve our species. This book offers a blueprint, pointing the way to what we can do to safeguard ourselves, those we love, and the planet itself. 'No one ever regrets reading anything Mo Gawdat has written.' - Emma Gannon, author of The Multi-Hyphen Method and host of the podcast Ctrl Alt Delete
Author: Masayuki Ida
Publisher: Springer Nature
ISBN: 9819707714
Category :
Languages : en
Pages : 328
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Book Description
Author: Stuart Jonathan Russell
Publisher: Penguin Books
ISBN: 0525558616
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
A leading artificial intelligence researcher lays out a new approach to AI that will enable people to coexist successfully with increasingly intelligent machines.
