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Author: Josh Steimle
Publisher: Apress
ISBN: 1484219317
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.
Author: Josh Steimle
Publisher: Apress
ISBN: 1484219317
Category : Business & Economics
Languages : en
Pages : 330
Get Book Here
Book Description
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.
Author: Nicolas Southon
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409466221
Category : Music
Languages : en
Pages : 353
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Book Description
This volume comprises selected articles from Francis Poulenc: J’écris ce qui me chante (Fayard, 2011) edited by Nicholas Southon. Many of these articles and interviews have not been available in English before and Roger Nichols' translation, capturing the very essence of Poulenc’s lively writing style, makes more widely accessible this significant contribution to Poulenc scholarship.
Author: S. Joshua Swamidass
Publisher: InterVarsity Press
ISBN: 0830865055
Category : Religion
Languages : en
Pages : 265
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Book Description
What if the biblical creation account is true, with the origins of Adam and Eve taking place alongside evolution? Building on well-established but overlooked science, S. Joshua Swamidass explains how it's possible for Adam and Eve to be rightly identified as the ancestors of everyone, opening up new possibilities for understanding Adam and Eve consistent both with current scientific consensus and with traditional readings of Scripture.
Author:
Publisher:
ISBN: 9781614286325
Category : Biography & Autobiography
Languages : en
Pages : 384
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Book Description
Alain Elkann has mastered the art of the interview. With a background in novels and journalism, and having published over twenty books translated across ten languages, he infuses his interviews with innovation, allowing them to flow freely and organically. Alain Elkann Interviews will provide an unprecedented window into the minds of some of the most well-known and -respected figures of the last twenty-five years.
Author: Samuel G. Trull
Publisher:
ISBN: 9780000641120
Category : Employment interviewing
Languages : en
Pages : 6
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Book Description
Author: Joe Natoli
Publisher: Give Good UX
ISBN: 9780986344800
Category : Computers
Languages : en
Pages : 0
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Book Description
Creating an app, site or any product that succeeds -- or sells -- is most definitely a tall order. Designing anything for people is tough, because we're inherently complex and...well...messy. Which means that things like market share and ROI don't come easy. But time and effort spent finding the right problems to solve allows designers, developers and product teams to take quantum leaps forward in exceeding the expectations of everyone involved. In Think First, Joe Natoli shows you exactly how to do this, using lessons learned from his 26 years as a UX consultant to Fortune 100 and 500 organizations. You'll find proven principles, step-by-step methods and straightforward, jargon-free advice that can be applied to any kind of digital product. Think First proves that while people are indeed messy and complex, designing for them doesn't have to be. Here's what a few well-respected UX practitioners and authors had to say about Think First: "A very practical guide to success in business." - Dr. Don Norman, Director of the DesignLab, UC San Diego and Author of The Design of Everyday Things "Think First is a practical guide to UX that makes sense of strategy and structure. Highly recommended " - Peter Morville, Bestselling Author of Intertwingled "For designers and developers, understanding strategy and UX is an increasingly necessary skill. Joe Natoli's Think First demystifies these foundational ideas in a very conversational, easy to read style." - Ilise Benun, Founder of Marketing-Mentor.com and Author of 7+ Books Author Joe Natoli explains why he believes Think First is unlike any other book on the subject of UX strategy and design: "I didn't want to write yet another book that covers the narrow, tactical pieces of the design process," he says, "because great design and great UX are the result of multiple activities across multiple people, roles and disciplines. It's everybody's business. Think First walks you through everything that must be considered to create great UX -- and gives you a roadmap to make it happen." Think First details Joe's no-nonsense approach to creating successful products, powerful user experiences and very happy customers. He share countless lessons learned from more than 26 years as a UX consultant to Fortune 500 and 100 organizations -- including a few he's learned the hard way: -) Think First serves as a roadmap to building a solid foundation for UX that's strong enough to withstand any weather as projects move into design and coding. Here are just some of the things you'll learn: - Simple user research methods that anyone can perform -- even if you've never done research of any kind. - The right questions to ask stakeholders and users at the outset of any (and every) project. - The 3 crucial questions you must ask of every client, every time. - How to tell the difference between what people say they need vs. what they really need. - A better, simpler way to generate meaningful UX requirements at the outset of the project. - How to figure out what features and functions will result in great UX and deliver value to both users and the business. - How to avoid scope creep and the never-ending project scenario.
Author: Nicolas Southon
Publisher: Routledge
ISBN: 1317133331
Category : Music
Languages : en
Pages : 346
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Book Description
’He plays the piano well,’ wrote the society hostess Mme de Saint-Marceaux in her diary on 18 March 1927. ’His compositions are not devoid of talent but he’s not a genius, and I’m afraid he thinks he is.’ Intelligent though the lady was, she got this one spectacularly wrong. Poulenc has in fact outpaced his colleagues in Les Six by many a mile, as singers and instrumentalists all over the world will attest, and while he would never have accepted the title of ’genius’, preferring ’artisan’, a genius is increasingly what he appears to have been. Part of the answer lay in always being his own man, and this independence of spirit shows through in his writings and interviews just as brightly as in his music, whether it’s boasting that he’d be happy never to hear The Mastersingers ever again, pointing out that what critics condemn as the ’formlessness’ of French music is one of its delights, voicing his outrage at attempts to ’finish’ the Unfinished Symphony, writing ’in praise of banality’ - or remembering the affair of Debussy’s hat. And in every case, his intelligence, humour and generosity of spirit help explain why he was so widely and deeply loved. This volume comprises selected articles from Francis Poulenc: J’écris ce qui me chante (Fayard, 2011) edited by Nicholas Southon. Many of these articles and interviews have not been available in English before and Roger Nichols's translation, capturing the very essence of Poulenc’s lively writing style, makes more widely accessible this significant contribution to Poulenc scholarship.
Author: bell hooks
Publisher: Simon and Schuster
ISBN: 1416538232
Category : Poetry
Languages : en
Pages : 113
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Book Description
Feminist icon bell hooks reminds us of the full spectrum of feeling we spend in love through her inspiring collection of love poetry, with a new introduction by Cole Arthur Riley, author of Black Liturgies. Written from the heart, When Angels Speak of Love is a book of fifty love poems by bell hooks, one our most beloved public intellectuals, and author of over twenty books, including the bestselling All About Love. Poem after poem, hooks challenges our views and experiences with love—tracing the links between seduction and surrender, the intensity of desire, and the anguish of death. “Love must clean house, choose memories to keep, and memories to let go,” she writes. These verses are expansive yet accessible—encompassing romantic love, to love of family, friends, or oneself. In any iteration, these poems remind us of both the beauty and possibility of love.
Author: Susan Sellers
Publisher: HMH
ISBN: 0547393881
Category : Fiction
Languages : en
Pages : 225
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Book Description
This novel of Virginia Woolf and Vanessa Bell “captures the sisters’ seesaw dynamic as they vacillate between protecting and hurting each other” (The Christian Science Monitor). You see, even after all these years, I wonder if you really loved me. Vanessa and Virginia are sisters, best friends, bitter rivals, and artistic collaborators. As children, they fight for the attention of their overextended mother, their brilliant but difficult father, and their adored brother, Thoby. As young women, they support each other through a series of devastating deaths, then emerge in bohemian Bloomsbury, bent on creating new lives and groundbreaking works of art. Through everything—marriage, lovers, loss, madness, children, success and failure—the sisters remain the closest of co-conspirators. But they also betray each other. In this lyrical, impressionistic account, written as a love letter and an elegy from Vanessa to Virginia, Susan Sellers imagines her way into the heart of the lifelong relationship between writer Virginia Woolf and painter Vanessa Bell. With sensitivity and fidelity to what is known of both lives, Sellers has created a powerful portrait of sibling rivalry, and “beautifully imagines what it must have meant to be a gifted artist yoked to a sister of dangerous, provocative genius” (Cleveland Plain Dealer). “A delectable little book for anyone who ever admired the Bloomsbury group. . . . A genuine treat.” —Publishers Weekly
Author: Annette Whipple
Publisher: Chicago Review Press
ISBN: 1641601698
Category : Juvenile Nonfiction
Languages : en
Pages : 213
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Book Description
Eager young readers can now discover and experience Laura Ingalls Wilder's books like never before. Author Annette Whipple encourages children to engage in pioneer activities while thinking deeper about the Ingalls and Wilder families as portrayed in the nine Little House books. The Laura Ingalls Wilder Companion provides brief introductions to each Little House book, chapter-by-chapter story guides, and "Fact or Fiction" sidebars, plus 75 activities, crafts, and recipes that encourage kids to "Live Like Laura" using easy-to-find supplies. Thoughtful questions help the reader develop appreciation and understanding of Wilder's stories. Every aspiring adventurer will enjoy this walk alongside Laura from the big woods to the golden years.
