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Author: Leonard Roberts
Publisher: Antique Collectors Club Dist
ISBN:
Category : Art
Languages : en
Pages : 318
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Book Description
Arthur Hughes has been called the unknown Pre-Raphaelite and this pioneering study confirms him as one of the foremost painters of the movement through his range and scope as both painter and book illustrator.
Author: Leonard Roberts
Publisher: Antique Collectors Club Dist
ISBN:
Category : Art
Languages : en
Pages : 318
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Book Description
Arthur Hughes has been called the unknown Pre-Raphaelite and this pioneering study confirms him as one of the foremost painters of the movement through his range and scope as both painter and book illustrator.
Author: Arthur Hughes
Publisher: Cambridge University Press
ISBN: 9780521272605
Category : Foreign Language Study
Languages : en
Pages : 176
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Book Description
The main objective of this text is to assist language teachers in writing better tests. The author defines a good test as one that contains validity, reliability, practicality and a positive reaction. Hughes offers practical and realistic guidance on how to create a good test. The author pays special attention to the effect of testing on teaching - a test should not only be reliable and valid but should also have a positive effect on teaching. Chapters on the testing of writing, oral ability, reading, listening, grammar and vocabulary, and test administration are included. Also included are testing techniques that have been proven to be useful for teachers, and statistics that enable teachers to interpret test results. Reader activities can be found at the end of each chapter.
Author: Arthur C. Hughes
Publisher:
ISBN: 9780960572410
Category : Sales personnel
Languages : en
Pages : 376
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Book Description
Author: Arthur Middleton Hughes
Publisher: McGraw Hill Professional
ISBN: 0071429042
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
How Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers from Land's End to IBM are using today's new breed of database marketing tools to compute lifetime value, cut costs in every area, and make databases easier to access and utilize from anywhere on the globe. Praise for The Customer Loyalty Solution: "The Customer Loyalty Solution combines the best of traditional practice with contemporary market factors in terms that inspire and cut across industries. Straightforward enough for the upcoming 1-1 marketer as well as a great catch-up for the seasoned practitioner."--Joe Rapolla, VP, Consumer Marketing Services, Universal Music Group/CLO "Delivers practical solutions instead of hyperbole and theory. Hughes makes this book fun to read, and he gets his point across--clearly."--Robert McKim, CEO, msdbm "Well written and easy to understand. Hughes imparts his wisdom to set realistic expectations and provides case studies adding real-world application."--J.C. Johnson, VP, Database Marketing, Fairfield Resorts "Hughes distills the jargon and complexity of database marketing into a refreshingly straightforward and practical guide. The Customer Loyalty Solution should be required reading for anyone serious about making database marketing work."--Jonathan Huth, VP, Relationship Database Marketing, Scotiabank New technologies like the Web have brought unprecedented change to database marketing. But some things never change. Successful marketers have learned that to understand their customers they must still think like their customers, who continue to ignore one-time discounts to ask, "Why would I want to be that company's customer? What's in it for me?" The Customer Loyalty Solution goes straight to the source, revealing how marketers today are leveraging their database marketing programs to identify and attract the most profitable new customers, increase current customer retention and repurchase, and identify and reward their most loyal and profitable customers. More than 40 detailed case studies and dozens of examples reveal success stories including Verizon's "best in class" datamart that realized a 1681 percent return on marketing investment Isuzu's database project that targeted only their best prospects--and cut industry-standard per-unit sales costs in half Weekly Standard's variable headline strategy that increased direct mail response rates by nearly 25 percent Author and database marketing pioneer Arthur Hughes doesn't hide behind incomprehensible formulas and impossible-to-navigate layouts. Each easy-to-follow chapter clearly addresses and explains a different piece of the database-marketing puzzle. Case studies are clearly marked and detail what went right--or wrong. Chapter-ending synopses summarize the lessons to be learned in each chapter and clearly review what worked and what didn't. These features and others combine with innovative charts and quizzes to ensure hands-on understanding of material covered and make the book a timely, practical guide. The Customer Loyalty Solution reveals how database marketing and customer relationship management initiatives are making a difference, today, for the world's leading marketers. It provides you with step-by-step techniques for benchmarking their efforts to develop intelligent strategies of your own, understanding how and why they work, and monitoring their results to continually adjust and modify for changing market conditions. The result will be far stronger customer loyalty, more consistent repeat
Author: George MacDonald
Publisher:
ISBN:
Category :
Languages : en
Pages : 236
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Book Description
Author: Tim Cook
Publisher: Penguin Canada
ISBN: 0143178830
Category : Biography & Autobiography
Languages : en
Pages : 628
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Book Description
Based on newly uncovered sources, The Madman and the Butcher is a powerful double biography of Sam Hughes and Arthur Currie and the story of one of the most shocking and highly publicized libel trials in Canadian history. Sir Arthur Currie achieved international fame as Canadian Corps commander during the Great War. He was recognized as a brilliant general, morally brave, and with a keen eye for solving the challenges of trench warfare. But wars were not won without lives lost. Who was to blame for Canada's 60,000 dead? Sir Sam Hughes, Canada's war minister during the first two and a half years of the conflict, was erratic, outspoken, and regarded by many as insane. Yet he was an expert on the war. He attacked Currie's reputation in the war's aftermath, accusing him of being a butcher, a callous murderer of his own men. Set against the backdrop of Canadians fighting in the Great War, this engaging narrative explores questions of Canada's role in the war, the need to place blame for the terrible blood loss, the nation's discomfort with heroes, and the very public war of reputations that raged on after the guns fell silent.
Author: Adam Hughes
Publisher:
ISBN: 9781401227821
Category : Cartoonists
Languages : en
Pages : 0
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Book Description
Presents a collection of comic book covers from the artist's DC Comics series featuring such comic book characters as Catwoman, Wonder Woman, and other superheroes, as well as an interview with the Eisner Award winner.
Author: Anthony Woods
Publisher: Cambridge University Press
ISBN: 9780521273121
Category : Language Arts & Disciplines
Languages : en
Pages : 340
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Book Description
Presents a wide variety of linguistic examples to demonstrate the use of statistics in summarizing data appropriately. The range of techniques introduced will help readers to evaluate and use literature employing statistical analysis, and to apply statistics in their own research.
Author: Christina Rossetti
Publisher: BoD – Books on Demand
ISBN: 3385251680
Category : Fiction
Languages : en
Pages : 110
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Book Description
Reprint of the original, first published in 1875.
Author: Christopher Baswell
Publisher: Routledge
ISBN: 1317656911
Category : Literary Criticism
Languages : en
Pages : 171
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Book Description
Originally published in 1988, this volume contains papers from, and commissioned after, "The Passing of Arthur", a conference on Medieval and Renaissance Studies in November 1986. No Arthurian story is experienced without some foreknowledge of its end, which the text acknowledges through a complex range of methods. This collection takes this as its point of origin, suggesting that all such narratives concern the passing of Arthur, even indirectly, so the chapters not only look at the death of Arthur but the passing on and development of the Arthurian literature. The figure of Arthur and the Round Table continues to fascinate contemporary readers. This interesting collection presents a wide range of Arthurian studies approaches representing some of the vast scholarship on the genre.
