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Author: Jeffrey D. McClain
Publisher:
ISBN:
Category : Generation Y
Languages : en
Pages : 24
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Book Description
As the United States moves into the 21st Century, we must be cognizant of our ability to influence today's youth into volunteering to serve in our military. Significant events have occurred, and their impact will continue that will influence the direction our nation will follow in the future. The American military will face significant challenges in the years to come, as it strives to maintain its worldwide military supremacy. This paper will look beyond the superficial crust of basic training cultures and combat operations as leading causes of reduced military interest and focus on recruiting techniques, the current societies "mannerisms" that influence the military's target audience, and the target audience for the military. The research highlights some significant disconnects related to how the military looks at potential applicants for service to our nation. It also reveals that military families can be viewed as the center of gravity for the military and exert tremendous influence on military members decision to remain in the service. Research recommendations address the above issues, but also assess the potential for reducing the military recruiting bureaucracy by combining limited resources through a concept of Joint Armed Forces Recruiting.
Author: Jeffrey D. McClain
Publisher:
ISBN:
Category : Generation Y
Languages : en
Pages : 24
Get Book Here
Book Description
As the United States moves into the 21st Century, we must be cognizant of our ability to influence today's youth into volunteering to serve in our military. Significant events have occurred, and their impact will continue that will influence the direction our nation will follow in the future. The American military will face significant challenges in the years to come, as it strives to maintain its worldwide military supremacy. This paper will look beyond the superficial crust of basic training cultures and combat operations as leading causes of reduced military interest and focus on recruiting techniques, the current societies "mannerisms" that influence the military's target audience, and the target audience for the military. The research highlights some significant disconnects related to how the military looks at potential applicants for service to our nation. It also reveals that military families can be viewed as the center of gravity for the military and exert tremendous influence on military members decision to remain in the service. Research recommendations address the above issues, but also assess the potential for reducing the military recruiting bureaucracy by combining limited resources through a concept of Joint Armed Forces Recruiting.
Author: Jeremy M. Martin
Publisher:
ISBN:
Category : Iraq War, 2003-2011
Languages : en
Pages : 22
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Book Description
The current recruiting environment in America is more challenging today than at any other period in the nearly thirty-five year history of the nation's all-volunteer force. The Global War on Terror (GWOT) represents America's longest protracted conflict in the history of the all-volunteer force. The Army is the nation's largest branch of service, and has shouldered a heavy burden in the GWOT. Indicators from senior military and civilian leaders point to persistent conflict for the foreseeable future. Multiple tours in Iraq and Afghanistan have required significant sacrifice from the men and women in uniform and their families. The current military operational tempo, coupled with policy decisions that impact therein, have had a significant impact on the propensity of young qualified Americans to join the military. This paper will discuss the current recruiting landscape, how the political and media environment has impacted recruiting in the Army. It will conclude with a recruiting campaign recommendation for recruiting the all-volunteer force in a challenging recruiting environment, while maintaining the quality and quantity of personnel to meet the nation's strategic challenges.
Author: Michael L. Waclawski
Publisher:
ISBN:
Category : Recruiting and enlistment
Languages : en
Pages : 0
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Book Description
This paper examines the Army's potential to recruit the requisite quality force for the 21st Century. The paper briefly examines the Army's failure to meet recruiting goals during the 1990s, addresses recent success Army recruiting has earned, and analyzes future opportunities. Key areas include fundamental recruiting tasks, the significant market potential of minority markets, and focuses on leadership as the primary factor for earning recruiting sales success. Lastly, the paper offers new paradigms and recommendations for earning vital recruiting success in support of transformation.
Author: Mark J. Eitelberg
Publisher: Praeger
ISBN:
Category : History
Languages : en
Pages : 284
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Book Description
This book will appeal to persons interested in national security issues and, more specifically, to those who may want to know more about the manpower and recruiting problems facing the military of the future. The authors come from a wide variety of backgrounds and academic disciplines--including economics, political science, psychology, sociology, operations research, education, and public administration. This book will also appeal to persons interested in human resource issues beyond the military, as well as those interested in tracking trends in the labor force, public opinion, education, youth attitudes, or society in general.
Author: Michael L. Waclawski
Publisher:
ISBN:
Category : Recruiting and enlistment
Languages : en
Pages : 22
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Book Description
This paper examines the Army's potential to recruit the requisite quality force for the 21st Century. The paper briefly examines the Army's failure to meet recruiting goals during the 1990s, addresses recent success Army recruiting has earned, and analyzes future opportunities. Key areas include fundamental recruiting tasks, the significant market potential of minority markets, and focuses on leadership as the primary factor for earning recruiting sales success. Lastly, the paper offers new paradigms and recommendations for earning vital recruiting success in support of transformation.
Author: Mark J. Eitelberg
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
As the subtitle states, this is a compilation of trends and projections that are expected to affect Army recruiting and manpower policy in the 21st Century. Over one-hundred trends are identified in eleven major areas. The possible implications of these trends are then addressed along with related issues or questions for manpower policymakers. The material presented here was drawn from many sources. Although these sources are not listed, they cover a range of disciplines and reflect some of the best thinking on 'where we are' and where we may be heading in the years ahead. An attempt was made to limit the trends and projections to those that are somehow connected to staffing the military--particularly the Army--of the future. These connections may not always be clear, and they are certainly subject to disagreement. The power to control one's future is greatly strengthened by understanding the various influences of the past and present. This is an important part of the planning process, and is the primary objective of the work presented here. The Shape of Things to Come was created as a resource for military manpower planners and policymakers, as a collection of useful information for asking questions, raising discussion, and ultimately helping to design the Army of the 21st Century.
Author:
Publisher: DIANE Publishing
ISBN: 9781422309476
Category :
Languages : en
Pages : 54
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Book Description
The viability of the All Volunteer Force (AVF) depends, in large measure, on the Department of Defense's (DOD) ability to successfully recruit several hundred thousand qualified individuals each year to fill over 1,400 occupational specialties. Since the March 2003 involvement of U.S. military forces in Iraq, attracting sufficient numbers of high-quality recruits to military service has proven to be one of the greatest personnel challenges faced by DOD since the inception of the AVF. The active Army, the Army Reserve, and the Navy Reserve, for example, failed to meet their fiscal year 2005 recruiting goals. Recruitment of high-quality personnel is a tough proposition, made even more challenging in the current environment when the nation is engaged in combat operations. To exacerbate the recruitment challenges further, DOD estimates that over half of the youth in the U.S. population between the ages of 16 and 21 do not meet the minimum requirements to enter military service. Moreover, additional factors such as the shrinking numbers of new recruits in delayed entry programs and the Army Army's use of stop loss, which delays servicemembers from leaving active duty, indicate that the components may experience continued recruiting challenges as they attempt to meet their personnel requirements. To help overcome recruiting challenges, the military services during the past several years have assigned roughly 20,000 recruiters to manage their recruiting programs and achieve their accession goals.
Author: Michael S. Pollard
Publisher:
ISBN: 9781977408808
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Older recruits, as a group, score higher on Army qualification tests and are more likely to reenlist and to be promoted. RAND researchers examined the potential for recruiting individuals older than 21 and derived actionable recommendations.
Author: Brendan Maartens
Publisher: Routledge
ISBN: 1000263878
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day. The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role, and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so? It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy.
Author: National Research Council
Publisher: National Academies Press
ISBN: 0309169186
Category : Social Science
Languages : en
Pages : 342
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Book Description
Recruiting an all-volunteer military is a formidable task. To successfully enlist one eligible recruit, the Army must contact approximately 120 young people. The National Research Council explores the various factors that will determine whether the military can realistically expect to recruit an adequate fighting force-one that will meet its upcoming needs. It also assesses the military's expected manpower needs and projects the numbers of youth who are likely to be available over the next 20 years to meet these needs. With clearly written text and useful graphics, Attitudes, Aptitudes, and Aspirations of American Youth offers an overview of important issues for military recruiters, touching on a number of important topics including: sex and race, education and aptitude, physical and moral attributes, and military life and working conditions. In addition, the book looks at how a potential recruit would approach the decision to enlist, considering personal, family, and social values, and the options for other employment or college. Building on the need to increase young Americans' "propensity to enlist," this book offers useful recommendations for increasing educational opportunities while in the service and for developing advertising strategies that include concepts of patriotism and duty to country. Of primary value to military policymakers, recruitment officers, and analysts, Attitudes, Aptitudes, and Aspirations of American Youth will also interest social scientists and policy makers interested in youth trends.
