Author: Helena Mattsson
Publisher: Bloomsbury Publishing
ISBN: 1350148245
Category : Architecture
Languages : en
Pages : 273
Book Description
Scholars in architectural and urban history have, over the last decade, been trying to come to terms with architecture's 'neoliberal turn' and its various impacts - from municipal policy to the artistic imagination. However most scholarship has focussed on generalizations, with very little work to date focussing on specific cases. Architecture and Retrenchment brings one such case to the fore – investigating the relation between architecture and the Swedish Model of the welfare state. It tracks the response of architecture to the gradual retrenchment and ultimate dismantling of the Swedish welfare state – which was, in its heyday, world-famous for its integration of architecture and the built environment into the welfare system. Ultimately, neoliberal economics prevailed, yet this book reveals how new architectural strategies and techniques were developed in order to protect the agency of architecture in the newly reorganised society of the 1980s and 1990s. Through eight in-depth case-studies, the book situates the often abstract, generalised discourse of neoliberalism and privatisation in specific architectural sites, and provides an original interpretation of how architecture, space, aesthetics, and politics converged at the end of the twentieth century.
Architecture and Retrenchment
Author: Helena Mattsson
Publisher: Bloomsbury Publishing
ISBN: 1350148245
Category : Architecture
Languages : en
Pages : 273
Book Description
Scholars in architectural and urban history have, over the last decade, been trying to come to terms with architecture's 'neoliberal turn' and its various impacts - from municipal policy to the artistic imagination. However most scholarship has focussed on generalizations, with very little work to date focussing on specific cases. Architecture and Retrenchment brings one such case to the fore – investigating the relation between architecture and the Swedish Model of the welfare state. It tracks the response of architecture to the gradual retrenchment and ultimate dismantling of the Swedish welfare state – which was, in its heyday, world-famous for its integration of architecture and the built environment into the welfare system. Ultimately, neoliberal economics prevailed, yet this book reveals how new architectural strategies and techniques were developed in order to protect the agency of architecture in the newly reorganised society of the 1980s and 1990s. Through eight in-depth case-studies, the book situates the often abstract, generalised discourse of neoliberalism and privatisation in specific architectural sites, and provides an original interpretation of how architecture, space, aesthetics, and politics converged at the end of the twentieth century.
Publisher: Bloomsbury Publishing
ISBN: 1350148245
Category : Architecture
Languages : en
Pages : 273
Book Description
Scholars in architectural and urban history have, over the last decade, been trying to come to terms with architecture's 'neoliberal turn' and its various impacts - from municipal policy to the artistic imagination. However most scholarship has focussed on generalizations, with very little work to date focussing on specific cases. Architecture and Retrenchment brings one such case to the fore – investigating the relation between architecture and the Swedish Model of the welfare state. It tracks the response of architecture to the gradual retrenchment and ultimate dismantling of the Swedish welfare state – which was, in its heyday, world-famous for its integration of architecture and the built environment into the welfare system. Ultimately, neoliberal economics prevailed, yet this book reveals how new architectural strategies and techniques were developed in order to protect the agency of architecture in the newly reorganised society of the 1980s and 1990s. Through eight in-depth case-studies, the book situates the often abstract, generalised discourse of neoliberalism and privatisation in specific architectural sites, and provides an original interpretation of how architecture, space, aesthetics, and politics converged at the end of the twentieth century.
Hip-Hop Architecture
Author: Sekou Cooke
Publisher: Bloomsbury Publishing
ISBN: 1350116173
Category : Architecture
Languages : en
Pages : 288
Book Description
“This book is not for you. It is not for architectural academic elites. It is not for those who have gentrified our neighborhoods, overly intellectualized the profession, and ignored all contemporary Black theory within the discipline. You have made architecture a symbol of exclusion, oppression, and domination rather than expression, aspiration, and inspiration. This book is not for conformists-Black, White, or other.” As architecture grapples with its own racist legacy, Hip-Hop Architecture outlines a powerful new manifesto-the voice of the underrepresented, marginalized, and voiceless within the discipline. Exploring the production of spaces, buildings, and urban environments that embody the creative energies in hip-hop, it is a newly expanding design philosophy which sees architecture as a distinct part of hip-hop's cultural expression, and which uses hip-hop as a lens through which to provoke new architectural ideas. Examining the present and the future of Hip-Hop Architecture, the book also explores its historical antecedents and its theory, placing it in a wider context both within architecture and within Black and African American movements. Throughout, the work is illustrated with inspirational case studies of architectural projects and creative practices, and interspersed with interludes and interviews with key architects, designers, and academics in the field. This is a vital and provocative work that will appeal to architects, designers, students, theorists, and anyone interested in a fresh view of architecture, design, race and culture. Includes Foreword by Michael Eric Dyson.
Publisher: Bloomsbury Publishing
ISBN: 1350116173
Category : Architecture
Languages : en
Pages : 288
Book Description
“This book is not for you. It is not for architectural academic elites. It is not for those who have gentrified our neighborhoods, overly intellectualized the profession, and ignored all contemporary Black theory within the discipline. You have made architecture a symbol of exclusion, oppression, and domination rather than expression, aspiration, and inspiration. This book is not for conformists-Black, White, or other.” As architecture grapples with its own racist legacy, Hip-Hop Architecture outlines a powerful new manifesto-the voice of the underrepresented, marginalized, and voiceless within the discipline. Exploring the production of spaces, buildings, and urban environments that embody the creative energies in hip-hop, it is a newly expanding design philosophy which sees architecture as a distinct part of hip-hop's cultural expression, and which uses hip-hop as a lens through which to provoke new architectural ideas. Examining the present and the future of Hip-Hop Architecture, the book also explores its historical antecedents and its theory, placing it in a wider context both within architecture and within Black and African American movements. Throughout, the work is illustrated with inspirational case studies of architectural projects and creative practices, and interspersed with interludes and interviews with key architects, designers, and academics in the field. This is a vital and provocative work that will appeal to architects, designers, students, theorists, and anyone interested in a fresh view of architecture, design, race and culture. Includes Foreword by Michael Eric Dyson.
Boredom, Architecture, and Spatial Experience
Author: Christian Parreno
Publisher: Bloomsbury Publishing
ISBN: 1350148156
Category : Architecture
Languages : en
Pages : 384
Book Description
Boredom is a ubiquitous feature of modern life. Endured by everyone, it is both cause and effect of modernity, and of situations, spaces and surroundings. As such, this book argues, boredom shares an intimate relationship with architecture-one that has been seldom explored in architectural history and theory. Boredom, Architecture, and Spatial Experience investigates that relationship, showing how an understanding of boredom affords us a new way of looking at and understanding the modern experience. It reconstructs a series of episodes in architectural history, from the 19th century to the present, to survey how boredom became a normalized component of the everyday, how it infiltrated into the production and reception of architecture, and how it serves to diagnose moments of crisis in the continuous transformations of the built environment. Erudite and innovative, the work moves deftly from architectural theory and philosophy to literature and psychology to make its case. Combining archival material, scholarly sources, and illuminating excerpts from conversations with practitioners and thinkers-including Charles Jencks, Rem Koolhaas, Sylvia Lavin, and Jorge Silvetti-it reveals the complexity and importance of boredom in architecture.
Publisher: Bloomsbury Publishing
ISBN: 1350148156
Category : Architecture
Languages : en
Pages : 384
Book Description
Boredom is a ubiquitous feature of modern life. Endured by everyone, it is both cause and effect of modernity, and of situations, spaces and surroundings. As such, this book argues, boredom shares an intimate relationship with architecture-one that has been seldom explored in architectural history and theory. Boredom, Architecture, and Spatial Experience investigates that relationship, showing how an understanding of boredom affords us a new way of looking at and understanding the modern experience. It reconstructs a series of episodes in architectural history, from the 19th century to the present, to survey how boredom became a normalized component of the everyday, how it infiltrated into the production and reception of architecture, and how it serves to diagnose moments of crisis in the continuous transformations of the built environment. Erudite and innovative, the work moves deftly from architectural theory and philosophy to literature and psychology to make its case. Combining archival material, scholarly sources, and illuminating excerpts from conversations with practitioners and thinkers-including Charles Jencks, Rem Koolhaas, Sylvia Lavin, and Jorge Silvetti-it reveals the complexity and importance of boredom in architecture.
Terror and Wonder
Author: Blair Kamin
Publisher: University of Chicago Press
ISBN: 0226423123
Category : Architecture
Languages : en
Pages : 316
Book Description
Collects the best of Kamin's writings for the Chicago Tribune from the past decade.
Publisher: University of Chicago Press
ISBN: 0226423123
Category : Architecture
Languages : en
Pages : 316
Book Description
Collects the best of Kamin's writings for the Chicago Tribune from the past decade.
Non-Plan: Essays on Freedom, Participation and Change in Modern Architecture and Urbanism
Author: Jonathan Hughes
Publisher: Routledge
ISBN: 1135142645
Category : Architecture
Languages : en
Pages : 257
Book Description
Non-Plan explores ways of involving people in the design of their environments - a goal which transgresses political categories of 'right' and 'left'. Attempts to circumvent planning bureaucracy and architectural inertia have ranged from free-market enterprise zones, to self-build housing, and from squatting to sophisticated technologies of prefabrication. Yet all have shared in a desire to let people shape the built environment they want to live and work in. How can buildings better reflect the needs of their inhabitants? How can cities better facilitate the work and recreation of their many populaces? Modernism had promised a functionalist approach to resolving the architectural needs of the twentieth-century, yet the design of cities and buildings often appears to confound the needs of those who use them - their design and layout being highly regulated by restrictive legislation, planning controls and bureaucracy. Non-Plan considers the theoretical and conceptual frameworks within which architecture and urbanism have sought to challenge entrenched boundaries of control, focusing on the architectural history of the post-war period to the present day. This provocative book will be of interest to architects, planners and students of architecture, design, town-planning and architectural history. Its contributors include architects, critics and historians, including many whose work helped shape the Non-Plan debate during the period. List of contributors: Cedric Price, Benjamin Franks, Elizabeth Lebas, Eleonore Kofman, Ben Highmore, Yona Friedman, Paul Barker, Clara Greed, Barry Curtis, Colin Ward, Ian Horton, John Beck, Chinedu Umenyilora and Malcolm Miles.
Publisher: Routledge
ISBN: 1135142645
Category : Architecture
Languages : en
Pages : 257
Book Description
Non-Plan explores ways of involving people in the design of their environments - a goal which transgresses political categories of 'right' and 'left'. Attempts to circumvent planning bureaucracy and architectural inertia have ranged from free-market enterprise zones, to self-build housing, and from squatting to sophisticated technologies of prefabrication. Yet all have shared in a desire to let people shape the built environment they want to live and work in. How can buildings better reflect the needs of their inhabitants? How can cities better facilitate the work and recreation of their many populaces? Modernism had promised a functionalist approach to resolving the architectural needs of the twentieth-century, yet the design of cities and buildings often appears to confound the needs of those who use them - their design and layout being highly regulated by restrictive legislation, planning controls and bureaucracy. Non-Plan considers the theoretical and conceptual frameworks within which architecture and urbanism have sought to challenge entrenched boundaries of control, focusing on the architectural history of the post-war period to the present day. This provocative book will be of interest to architects, planners and students of architecture, design, town-planning and architectural history. Its contributors include architects, critics and historians, including many whose work helped shape the Non-Plan debate during the period. List of contributors: Cedric Price, Benjamin Franks, Elizabeth Lebas, Eleonore Kofman, Ben Highmore, Yona Friedman, Paul Barker, Clara Greed, Barry Curtis, Colin Ward, Ian Horton, John Beck, Chinedu Umenyilora and Malcolm Miles.
Japan-ness in Architecture
Author: Arata Isozaki
Publisher: National Geographic Books
ISBN: 0262516055
Category : Architecture
Languages : en
Pages : 0
Book Description
One of Japan's leading architects examines notions of Japan-ness as exemplified by key events in Japanese architectural history from the seventh to the twentieth century; essays on buildings and their cultural context. Japanese architect Arata Isozaki sees buildings not as dead objects but as events that encompass the social and historical context—not to be defined forever by their "everlasting materiality" but as texts to be interpreted and reread continually. In Japan-ness in Architecture, he identifies what is essentially Japanese in architecture from the seventh to the twentieth century. In the opening essay, Isozaki analyzes the struggles of modern Japanese architects, including himself, to create something uniquely Japanese out of modernity. He then circles back in history to find what he calls Japan-ness in the seventh-century Ise shrine, reconstruction of the twelfth-century Todai-ji Temple, and the seventeenth-century Katsura Imperial Villa. He finds the periodic ritual relocation of Ise's precincts a counter to the West's concept of architectural permanence, and the repetition of the ritual an alternative to modernity's anxious quest for origins. He traces the "constructive power" of the Todai-ji Temple to the vision of the director of its reconstruction, the monk Chogen, whose imaginative power he sees as corresponding to the revolutionary turmoil of the times. The Katsura Imperial Villa, with its chimerical spaces, achieved its own Japan-ness as it reinvented the traditional shoin style. And yet, writes Isozaki, what others consider to be the Japanese aesthetic is often the opposite of that essential Japan-ness born in moments of historic self-definition; the purified stylization—what Isozaki calls "Japanesquization"—lacks the energy of cultural transformation and reflects an island retrenchment in response to the pressure of other cultures. Combining historical survey, critical analysis, theoretical reflection, and autobiographical account, these essays, written over a period of twenty years, demonstrate Isozaki's standing as one of the world's leading architects and preeminent architectural thinkers.
Publisher: National Geographic Books
ISBN: 0262516055
Category : Architecture
Languages : en
Pages : 0
Book Description
One of Japan's leading architects examines notions of Japan-ness as exemplified by key events in Japanese architectural history from the seventh to the twentieth century; essays on buildings and their cultural context. Japanese architect Arata Isozaki sees buildings not as dead objects but as events that encompass the social and historical context—not to be defined forever by their "everlasting materiality" but as texts to be interpreted and reread continually. In Japan-ness in Architecture, he identifies what is essentially Japanese in architecture from the seventh to the twentieth century. In the opening essay, Isozaki analyzes the struggles of modern Japanese architects, including himself, to create something uniquely Japanese out of modernity. He then circles back in history to find what he calls Japan-ness in the seventh-century Ise shrine, reconstruction of the twelfth-century Todai-ji Temple, and the seventeenth-century Katsura Imperial Villa. He finds the periodic ritual relocation of Ise's precincts a counter to the West's concept of architectural permanence, and the repetition of the ritual an alternative to modernity's anxious quest for origins. He traces the "constructive power" of the Todai-ji Temple to the vision of the director of its reconstruction, the monk Chogen, whose imaginative power he sees as corresponding to the revolutionary turmoil of the times. The Katsura Imperial Villa, with its chimerical spaces, achieved its own Japan-ness as it reinvented the traditional shoin style. And yet, writes Isozaki, what others consider to be the Japanese aesthetic is often the opposite of that essential Japan-ness born in moments of historic self-definition; the purified stylization—what Isozaki calls "Japanesquization"—lacks the energy of cultural transformation and reflects an island retrenchment in response to the pressure of other cultures. Combining historical survey, critical analysis, theoretical reflection, and autobiographical account, these essays, written over a period of twenty years, demonstrate Isozaki's standing as one of the world's leading architects and preeminent architectural thinkers.
Laughing at Architecture
Author: Michela Rosso
Publisher: Bloomsbury Publishing
ISBN: 1350022764
Category : Architecture
Languages : en
Pages : 291
Book Description
In a media-saturated world, humour stands out as a form of social communication that is especially effective in re-appropriating and questioning architectural and urban culture. Whether illuminating the ambivalences of metropolitan life or exposing the shock of modernisation, cartoons, caricature, and parody have long been potent agents of architectural criticism, protest and opposition. In a novel contribution to the field of architectural history, this book outlines a survey of visual and textual humour as applied to architecture, its artefacts and leading professionals. Employing a wide variety of visual and literary sources (prints, the illustrated press, advertisements, theatrical representations, cinema and TV), thirteen essays explore an array of historical subjects concerning the critical reception of projects, buildings and cities through the means of caricature and parody. Subjects range from 1750 to the present, and from Europe and the USA to contemporary China. From William Hogarth and George Cruikshank to Osbert Lancaster, Adolf Loos' satire, and Saul Steinberg's celebrated cartoons of New York City, graphic and descriptive humour is shown to be an enormously fruitful, yet largely unexplored terrain of investigation for the architectural and urban historian.
Publisher: Bloomsbury Publishing
ISBN: 1350022764
Category : Architecture
Languages : en
Pages : 291
Book Description
In a media-saturated world, humour stands out as a form of social communication that is especially effective in re-appropriating and questioning architectural and urban culture. Whether illuminating the ambivalences of metropolitan life or exposing the shock of modernisation, cartoons, caricature, and parody have long been potent agents of architectural criticism, protest and opposition. In a novel contribution to the field of architectural history, this book outlines a survey of visual and textual humour as applied to architecture, its artefacts and leading professionals. Employing a wide variety of visual and literary sources (prints, the illustrated press, advertisements, theatrical representations, cinema and TV), thirteen essays explore an array of historical subjects concerning the critical reception of projects, buildings and cities through the means of caricature and parody. Subjects range from 1750 to the present, and from Europe and the USA to contemporary China. From William Hogarth and George Cruikshank to Osbert Lancaster, Adolf Loos' satire, and Saul Steinberg's celebrated cartoons of New York City, graphic and descriptive humour is shown to be an enormously fruitful, yet largely unexplored terrain of investigation for the architectural and urban historian.
Architecture and Ugliness
Author: Wouter Van Acker
Publisher: Bloomsbury Publishing
ISBN: 135006825X
Category : Architecture
Languages : en
Pages : 305
Book Description
Whatever 'ugliness' is, it remains a problematic category in architectural aesthetics – alternately vilified and appropriated, used either to shock or to invert conventions of architecture. This book presents sixteen new scholarly essays which rethink ugliness in recent architecture – from Brutalism to eclectic postmodern architectural productions – and together offer a diverse reappraisal of the history and theory of postmodern architecture and design. The essays address both broad theoretical questions on ugliness and postmodern aesthetics, as well as more specific analyses of significant architectural examples dating from the last decades of the twentieth century. The book attends to the diverse relations between the aesthetic register of ugliness and closely connected aesthetic concepts such as the monstrous, the ordinary, disgust, the excessive, the grotesque, the interesting, the impure and the sublime. This volume does not simply document the history of a postmodern anti-aesthetic through case studies. Instead, it aims to shed light on aesthetic problems that have been largely overlooked in the agenda of architectural theory. This book answers in detail the questions: How did postmodern architects appropriate troublesome contradictions bound to the raw ugliness of the real? How have the ugly and the antiaesthetic been a productive force in postmodern architecture? How can ugliness be of value to architecture? And how can architecture make good use of ugliness?
Publisher: Bloomsbury Publishing
ISBN: 135006825X
Category : Architecture
Languages : en
Pages : 305
Book Description
Whatever 'ugliness' is, it remains a problematic category in architectural aesthetics – alternately vilified and appropriated, used either to shock or to invert conventions of architecture. This book presents sixteen new scholarly essays which rethink ugliness in recent architecture – from Brutalism to eclectic postmodern architectural productions – and together offer a diverse reappraisal of the history and theory of postmodern architecture and design. The essays address both broad theoretical questions on ugliness and postmodern aesthetics, as well as more specific analyses of significant architectural examples dating from the last decades of the twentieth century. The book attends to the diverse relations between the aesthetic register of ugliness and closely connected aesthetic concepts such as the monstrous, the ordinary, disgust, the excessive, the grotesque, the interesting, the impure and the sublime. This volume does not simply document the history of a postmodern anti-aesthetic through case studies. Instead, it aims to shed light on aesthetic problems that have been largely overlooked in the agenda of architectural theory. This book answers in detail the questions: How did postmodern architects appropriate troublesome contradictions bound to the raw ugliness of the real? How have the ugly and the antiaesthetic been a productive force in postmodern architecture? How can ugliness be of value to architecture? And how can architecture make good use of ugliness?
Architecture and Ritual
Author: Peter Blundell Jones
Publisher: Bloomsbury Publishing
ISBN: 1472577493
Category : Architecture
Languages : en
Pages : 390
Book Description
Architecture and Ritual explores how the varied rituals of everyday life are framed and defined in space by the buildings which we inhabit. It penetrates beyond traditional assumptions about architectural style, aesthetics and utility to deal with something more implicit: how buildings shape and reflect our experience in ways of which we remain unconscious. Whether designed to house a grand ceremony or provide shelter for a daily meal, all buildings coordinate and consolidate social relations by giving orientation and focus to the spatial practices of those who use them. Peter Blundell Jones investigates these connections between the social and the spatial, providing critical insights into the capacity for architecture to structure human ritual, from the grand and formal to the mundane. This is achieved through deep readings of individual pieces of architecture, each with a detailed description of its particular social setting and use. The case studies are drawn from throughout architectural history and from around the globe, each enabling a distinct theoretical theme to emerge, and showing how social conventions vary with time and place, as well as what they have in common. Case studies range from the Nuremberg Rally to the Centre Pompidou, and from the Palace of Westminster to Dogon dwellings in Africa and a Modernist hospital. In considering how all architecture has to mesh with the habits, beliefs, rituals and expectations of the society that created it, the book presents deep implications for our understanding of architectural history and theory. It also highlights the importance for architects of understanding how buildings frame social space before they prescribe new architectural designs of their own. The book ends with a recent example of user participation, showing how contemporary user interest and commitment to a building can be as strong as ever.
Publisher: Bloomsbury Publishing
ISBN: 1472577493
Category : Architecture
Languages : en
Pages : 390
Book Description
Architecture and Ritual explores how the varied rituals of everyday life are framed and defined in space by the buildings which we inhabit. It penetrates beyond traditional assumptions about architectural style, aesthetics and utility to deal with something more implicit: how buildings shape and reflect our experience in ways of which we remain unconscious. Whether designed to house a grand ceremony or provide shelter for a daily meal, all buildings coordinate and consolidate social relations by giving orientation and focus to the spatial practices of those who use them. Peter Blundell Jones investigates these connections between the social and the spatial, providing critical insights into the capacity for architecture to structure human ritual, from the grand and formal to the mundane. This is achieved through deep readings of individual pieces of architecture, each with a detailed description of its particular social setting and use. The case studies are drawn from throughout architectural history and from around the globe, each enabling a distinct theoretical theme to emerge, and showing how social conventions vary with time and place, as well as what they have in common. Case studies range from the Nuremberg Rally to the Centre Pompidou, and from the Palace of Westminster to Dogon dwellings in Africa and a Modernist hospital. In considering how all architecture has to mesh with the habits, beliefs, rituals and expectations of the society that created it, the book presents deep implications for our understanding of architectural history and theory. It also highlights the importance for architects of understanding how buildings frame social space before they prescribe new architectural designs of their own. The book ends with a recent example of user participation, showing how contemporary user interest and commitment to a building can be as strong as ever.
Signs, Streets, and Storefronts
Author: Martin Treu
Publisher: JHU Press
ISBN: 142140494X
Category : Architecture
Languages : en
Pages : 429
Book Description
Treu tackles the architectural history and signage of Main Street and the strip—from painted boards nailed over crude storefronts to sleek cinemas topped with neon glitz. Honorable Mention, Architecture and Urban Planning, 2012 PROSE Awards Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America’s commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation. Treu considers “common” architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia. The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America’s commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana.
Publisher: JHU Press
ISBN: 142140494X
Category : Architecture
Languages : en
Pages : 429
Book Description
Treu tackles the architectural history and signage of Main Street and the strip—from painted boards nailed over crude storefronts to sleek cinemas topped with neon glitz. Honorable Mention, Architecture and Urban Planning, 2012 PROSE Awards Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America’s commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation. Treu considers “common” architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia. The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America’s commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana.