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Author: Juan J. Romeu Lezama
Publisher:
ISBN:
Category :
Languages : en
Pages : 121
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Book Description
With the launch of the Tesla Model S all-electric premium sedan, it is evident that, in at least some segments of the automotive market, there is significant demand for battery electric vehicles (BEVs) that have fundamentally different, and for these segments at least, superior attributes to conventional gasoline-powered, gasoline-electric hybrids or previous generations of battery-powered electric vehicles. It appears that BEVs may be in the trajectory to become the dominant design in the automotive industry, replacing the internal combustion engine (ICE) architecture. Tesla's architectural innovation is both in the product and the process domains, its essential difference being how the system architecture evolved from clearly defined stakeholder's needs to elements of function and form as embodiment of a state-of-the art concept. Tesla architected a BEV system that goes significantly beyond the pre-established requirements and outdated standards of the industry, enabling a dynamic organization and a faster product development process focused on rapid improvement and sub-system innovation. It has also built the entire supporting architecture around the product, at the system-of-systems level, resulting in a delightful end-to-end experience. Tesla is leading the transformation of the automotive ecosystem and, by doing so, it is challenging incumbent automakers in the race to sustainable transportation.
Author: Juan J. Romeu Lezama
Publisher:
ISBN:
Category :
Languages : en
Pages : 121
Get Book Here
Book Description
With the launch of the Tesla Model S all-electric premium sedan, it is evident that, in at least some segments of the automotive market, there is significant demand for battery electric vehicles (BEVs) that have fundamentally different, and for these segments at least, superior attributes to conventional gasoline-powered, gasoline-electric hybrids or previous generations of battery-powered electric vehicles. It appears that BEVs may be in the trajectory to become the dominant design in the automotive industry, replacing the internal combustion engine (ICE) architecture. Tesla's architectural innovation is both in the product and the process domains, its essential difference being how the system architecture evolved from clearly defined stakeholder's needs to elements of function and form as embodiment of a state-of-the art concept. Tesla architected a BEV system that goes significantly beyond the pre-established requirements and outdated standards of the industry, enabling a dynamic organization and a faster product development process focused on rapid improvement and sub-system innovation. It has also built the entire supporting architecture around the product, at the system-of-systems level, resulting in a delightful end-to-end experience. Tesla is leading the transformation of the automotive ecosystem and, by doing so, it is challenging incumbent automakers in the race to sustainable transportation.
Author: Elena Candelo
Publisher: Springer
ISBN: 303015999X
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.
Author:
Publisher:
ISBN: 9781949373943
Category :
Languages : en
Pages : 325
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Book Description
Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Author: Hubert GATIGNON
Publisher: Springer
ISBN: 1137560983
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Making Innovation Las t considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.
Author: Ellen Simon
Publisher: Anchor Academic Publishing
ISBN: 3960670567
Category : Business & Economics
Languages : en
Pages : 125
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Book Description
This book explores the application of Design Thinking in the automotive industry in order to explain which factors influence the innovativeness of Design Thinking teams. Seeking for innovation leadership, automotive manufacturers apply Design Thinking to enhance their competitiveness with customer-oriented products and services. Design Thinking is a multidisciplinary team-based methodology that adopts design principles to business management. In the literature and practice, however, it is not clear, what constitutes the relationship between the application of Design Thinking and team's innovativeness. A grounded theory and template analysis approach is used to develop a framework which explains this relationship. Managers and decision-makers of multinationals are provided with practical recommendations about how to implement Design Thinking to produce innovative products and services.
Author: Nash Else Hurley
Publisher:
ISBN:
Category :
Languages : en
Pages : 190
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Book Description
Author: Colin Amery
Publisher: Phaidon Press
ISBN:
Category : Architects
Languages : en
Pages : 264
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Book Description
Nicholas Grimshaw is one of the pre-eminent figures of the British architectural scene, and is a leading light of the high-tech movement. The period 1965-1988 established his reputation worldwide as a master architect of great subtlety.
Author: Patrick Hossay
Publisher: CRC Press
ISBN: 0429877293
Category : Technology & Engineering
Languages : en
Pages : 425
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Book Description
Automotive Innovation: The Science and Engineering behind Cutting-Edge Automotive Technology provides a survey of innovative automotive technologies in the auto industry. Automobiles are rapidly changing, and this text explores these trends. IC engines, transmissions, and chassis are being improved, and there are advances in digital control, manufacturing, and materials. New vehicles demonstrate improved performance, safety and efficiency factors; electric vehicles represent a green energy alternative, while sensor technologies and computer processors redefine the nature of driving. The text explores these changes, the engineering and science behind them, and directions for the future.
Author: Lisa Sobotta
Publisher: GRIN Verlag
ISBN: 365690197X
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
Master's Thesis from the year 2015 in the subject Business economics - Miscellaneous, grade: 1,3, University of Southern Denmark (University of Southern Denmark), language: English, abstract: This thesis analyzes and evaluates current macro-environmental trends in the German automotive industry and their evolutionary impact on automotive business models and competitiveness of traditional German car manufacturers. To enhance the understanding of industry evolution and strategic change, the German automotive business is explored through the lens of market innovations. Drawing upon the industry evolution model of Henderson and Clark (1990), the impact of automotive market innovations on strategies of German OEMs with regard to inter-firm collaborations are classified and analyzed. For evaluation of motives and strategic fit in cross-industry collaborations, sources and key success factors of inter-firm competitive advantages are elaborated. Synthesizing and refining among others the theories of Barney (2007), Dyer & Singh (1999), and Williamson (1993), new resources as derived from inter-organizational relationships are depicted in terms of competitiveness and their relations to German car manufacturers are discussed. Identifying the red oceans and the blue oceans in the German automotive industry according to the business model theory of Kim and Mauborgne (2005), four scenarios for the strategic realignment of German OEMs in response to industry dynamics are formulated. Within this scope, modifications of business model elements are elaborated according to the strategy canvas of Osterwalder et al. (2005) and revisions of existing automotive business models are proposed. Having studied the business model concept as a possible integrator of traditional strategic perspectives on industry evolution and firm performance, the thesis concludes with the insight that in order to capitalize on the emerging automotive trends, German OEMs need to intensify qualitative partnerships as a new source of sustained competitive advantage. Advanced cross-industry collaborations opening up new business opportunities must be addressed by shift of corporate strategy and redefinition of business models for better realignment of firm resources to current industry-transforming parameters thus ensuring long-term profitable growth in an increasingly connected environment.
Author: Shuanping Dai
Publisher: Routledge
ISBN: 1351019724
Category : Social Science
Languages : en
Pages : 295
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Book Description
The transition from a catching-up style economy to an innovation-driven economy poses a major challenge for China. This book examines the major issues at stake, outlines developments in crucial business fields and industries, and discusses the roles of top-down politics and bottom-up entrepreneurship. It focuses in particular on the institutional foundations of innovation, arguing that successful innovation relies on the favourable interplay of business, politics, and society, and that comprehensive institutional and organizational changes will be required in China in order for innovation to succeed. Overall, the book assesses how far China will be able to depart from the Western paradigm of successful innovation regimes and create its own innovation system with Chinese characteristics.
