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Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Jeffrey Spike
Publisher: Lulu.com
ISBN: 0985485825
Category : Medical
Languages : en
Pages : 515
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Book Description
An edgy, creative and fun approach to learning health professional ethics: a choose-your-own adventure story about three generations of an American family getting their health care ... from you. The Brewsters is an innovative way to learn health professional ethics: a choose-your-own-adventure novel where *you* play the roles of health care provider, scientific researcher, patient and their family. Storylines branch based on choices you make as you read. The immersive story is interwoven with in-depth didactic chapters on health professional ethics, clinical ethics and research ethics. The author/editors are longtime medical educators.
Author: David W. Behrens
Publisher:
ISBN:
Category : Nature
Languages : en
Pages : 184
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Book Description
Nudibranchs are among the most beautiful creatures on the reef, with colors and shapes that dazzle and delight. Unlike fish that may disappear before our eyes in a flash, the showy nudibranchs glides slowly along the substrate, allowing us the time to savor this extraordinary sight. With their shell-less unprotected, bodies how do they survive in seas filled with hungry mouths? How do these sightless creatures navigate the reefs to find food and mates? What and how do they eat? How do they reproduce? What special relationships have they developed with other reef inhabitants? These and many more questions are answered in this informative and lavishly illustrated book. You will never look at a nudibranch the same way again.
Author: Judith Orloff
Publisher: Sounds True
ISBN: 1622038312
Category : Self-Help
Languages : en
Pages : 188
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Book Description
What is the difference between having empathy and being an empath? “Having empathy means our heart goes out to another person in joy or pain,” says Dr. Judith Orloff “But for empaths it goes much farther We actually feel others’ emotions, energy, and physical symptoms in our own bodies, without the usual defenses that most people have.” With The Empath’s Survival Guide, Dr. Orloff offers an invaluable resource to help sensitive people develop healthy coping mechanisms in our high-stimulus world—while fully embracing the empath’s gifts of intuition, creativity, and spiritual connection. In this practical and empowering book for empaths and their loved ones, Dr. Orloff begins with self-assessment exercises to help you understand your empathic nature, then offers potent strategies for protecting yourself from overwhelm and replenishing your vital energy For any sensitive person who’s been told to “grow a thick skin,” here is your lifelong guide for staying fully open while building resilience, exploring your gifts of deep perception, raising empathic children, and feeling welcomed and valued by a world that desperately needs what you have to offer.
Author: Graham McNeill
Publisher: Games Workshop
ISBN: 9781789991932
Category : Fiction
Languages : en
Pages : 208
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Book Description
The ultimate introduction to life as an Imperial Guardsman! Welcome to the Astra Militarum, Guardsman! You don't know it yet, but this book is your new best friend. In its pages, you'll find everything you need to know in order to defeat mankind's enemies and prove yourself worthy of being a trooper in the Imperial Guard. It'll teach you how to march, how to shoot, how to maintain your weapons (and how to request replacements if you misplace yours), and much more. Learn the prayers and benedictions that will protect you from your foes, and how to best kill each of the Imperium's enemies with minimum effort. It's the essential guide for every Guardsman. CONTENTS Imperial Munitorum Manual Imperial Infantryman's Uplifting Primer The Benedictions of the Emperor
Author: Jonathan Lethem
Publisher: Vintage
ISBN: 0307789128
Category : Fiction
Languages : en
Pages : 373
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Book Description
NATIONAL BOOK CRITICS CIRCLE AWARD WINNER • A complusively readable riff on the classic detective novel from America's most inventive novelist. "A half-satirical cross between a literary novel and a hard-boiled crime story narrated by an amateur detective with Tourette's syndrome.... The dialogue crackles with caustic hilarity.... Unexpectedly moving." —The Boston Globe Brooklyn's very own self-appointed Human Freakshow, Lionel Essrog is an orphan whose Tourettic impulses drive him to bark, count, and rip apart our language in startling and original ways. Together with three veterans of the St. Vincent's Home for Boys, he works for small-time mobster Frank Minna's limo service cum detective agency. Life without Frank Minna, the charismatic King of Brooklyn, would be unimaginable, so who cares if the tasks he sets them are, well, not exactly legal. But when Frank is fatally stabbed, one of Lionel's colleagues lands in jail, the other two vie for his position, and the victim's widow skips town. Lionel's world is suddenly topsy-turvy, and this outcast who has trouble even conversing attempts to untangle the threads of the case while trying to keep the words straight in his head. Motherless Brooklyn is a brilliantly original, captivating homage to the classic detective novel by one of the most acclaimed writers of his generation.
Author: Hari Śauri Dāsa
Publisher:
ISBN: 9780963335531
Category : Gurus
Languages : en
Pages : 600
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Book Description
Author: Bloomsbury Publishing
Publisher: Bloomsbury Publishing
ISBN: 1408102579
Category : Games & Activities
Languages : en
Pages : 719
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Book Description
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
Author: Merriam-Webster, Inc
Publisher: Merriam-Webster
ISBN: 9780877796329
Category : Reference
Languages : en
Pages : 356
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Book Description
New edition! Convenient listing of words arranged alphabetically by rhyming sounds. More than 55,000 entries. Includes one-, two-, and three-syllable rhymes. Fully cross-referenced for ease of use. Based on best-selling Merriam-Webster's Collegiate® Dictionary, Eleventh Edition.
Author: Garett Jones
Publisher:
ISBN: 9781503628977
Category :
Languages : en
Pages : 248
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Book Description
Democracy is a matter of degree, and this book offers mainstream empirical evidence that shows how rich democracies would be better off with a few degrees less of it.
