Approach an Advertising Agency and Walk Away with the Job You Want PDF Download
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Author: Barbara Ganim
Publisher: McGraw-Hill Companies
ISBN: 9780844224800
Category : Advertising
Languages : en
Pages : 0
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Book Description
For readers who have ever considered a career in advertising, this book is an essential tool. Inside, they'll find real-world career advice from an advertising executive, presented in an easy-to-use format. They'll also learn the ins and outs of working in an advertising agency or as a freelancer, the best ways to get started and proven strategies for keeping their career on track.
Author: Barbara Ganim
Publisher: McGraw-Hill Companies
ISBN: 9780844224800
Category : Advertising
Languages : en
Pages : 0
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Book Description
For readers who have ever considered a career in advertising, this book is an essential tool. Inside, they'll find real-world career advice from an advertising executive, presented in an easy-to-use format. They'll also learn the ins and outs of working in an advertising agency or as a freelancer, the best ways to get started and proven strategies for keeping their career on track.
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1276
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Book Description
Author: Eric R. Martin
Publisher: McGraw Hill Professional
ISBN: 9780844241395
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
Readers can adopt this ''hook, line, and sinker'' approach to writing a cover letter. Exercises and worksheets show how to create a cover letter that makes a lasting and favorable impression.
Author: Joyce Lain Kennedy
Publisher: McGraw Hill Professional
ISBN: 9780844245270
Category : Business & Economics
Languages : en
Pages : 484
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Book Description
Looks at the careers of the future, tells how to plan one's career, set goals, and make decisions, and discusses internships, college planning, job search strategies, and keys to success on the job.
Author: Lila B. Stair
Publisher: VGM Career Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Discusses the role of marketing in today's society and details careers in areas of marketing research, product development, advertising and sales promotion, public relations and customer service, sales and retailing, corporate marketing, international marketing, etc. Also looks at job trends, entry level jobs, and sources for further information.
Author: Robert W. Bly
Publisher: Kallisti Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 79
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Book Description
Laws are broken. Rules get bent. AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success. The AXIOMS of Copywriting are – Offer > Brand Long Copy Works More Research = Better Copy More Experiences = Better Copy Effectiveness = 1/# People Discover the 5 universal elements of persuasion that form the foundation of writing advertising and marketing copy that sells. In this book, we delve into the 5 most important fundamentals of persuasion in print broadcast and on-screen. We call them AXIOMS because they are universal and work virtually all the time. More and more copywriters today do not know the proven rules and principles of persuasion. Why this refusal to adhere to first principles? Many copywriters don’t understand the fundamentals of sales writing. Some copywriters look down upon the time-tested rules as old-fashioned, out-of-touch, or even antiquated. Others are more concerned with winning creative awards and filling their portfolios with snazzy ads rather than effective ads that send sales through the roof. What you’ll learn in this book How to generate 1 OX more sales for your ad dollars. Page 3. The 6 characteristics of winning offers. Page 4. Using offers that support the brand. Page 6. 10 questions to ask before testing your offer. Page 11. Gevalia Coffee’s amazing offer. Page 13. What should your ad sell-the product or the offer?Page 19. 79 tested offers. Page 20. What works best-long copy or short copy? Page 28. How research can help you write kick-butt copy. Page 37. 7 ways to prove claims in your copy. Page 46. The 4-step discovery process for copywriting. Page 50. 11 ways to use life experience to make your copy stronger. Page 67. The best process for copy reviews. Page 71. The 25-50-25 rule for making edits. Page 77.
Author: J. Robert Parkinson
Publisher: National Textbook Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Showing readers how to come out on top of interpersonal conflicts every time, Parkinson provides guidance on how to convince others to see and do things their way, shows readers how to identify goals, recognize strengths and weaknesses, build confidence, improve communication skills. and get what they want from life.
Author: Ann Hunt Tufariello
Publisher: McGraw-Hill Companies
ISBN:
Category : Education
Languages : en
Pages : 142
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Book Description
Provides strategies and advice on improving academic grades.
Author: Barbara Spencer Hawk
Publisher: VGM Career Books
ISBN: 9780844245287
Category : Business & Economics
Languages : en
Pages : 594
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Book Description
Whether you're looking for advice on how to ace a job interview or you need the latest outlooks and statistics on more than 250 careers, the Big Book of Jobs is your one essential guide to on-the-job success. This single volume includes all of the most up-to-date career information available, compiled by the United States Department of Labor's Bureau of Labor Statistics. In addition to this information, you'll find expert career advice from a proffesional career counselor and the editors of VGM Career Horizons, America's foremost career books publisher.
Author: Alison Green
Publisher: Ballantine Books
ISBN: 0399181822
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
