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Author: Michael Boyle
Publisher: Routledge
ISBN: 1000762882
Category : Education
Languages : en
Pages : 733
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Book Description
A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth—examples of methods as applied in scholarly research Reflect & React—problems and issues that promote reflection and discussion Voices from Industry—Q&As with professionals working in communication industries End-of-Unit Activities—exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.
Author: Michael Boyle
Publisher: Routledge
ISBN: 1000762882
Category : Education
Languages : en
Pages : 733
Get Book Here
Book Description
A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth—examples of methods as applied in scholarly research Reflect & React—problems and issues that promote reflection and discussion Voices from Industry—Q&As with professionals working in communication industries End-of-Unit Activities—exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.
Author: Mike Allen
Publisher: SAGE Publications
ISBN: 1483381420
Category : Social Science
Languages : en
Pages : 2013
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Book Description
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Author: H. Dan O'Hair
Publisher: John Wiley & Sons
ISBN: 1119399874
Category : Language Arts & Disciplines
Languages : en
Pages : 1043
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Book Description
An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made substantial progress over the past five decades in studying communication problems, and in making contributions to help solve them. Changes in society, human relationships, climate and the environment, and digital media have presented myriad contexts in which to apply communication theory. The Handbook of Applied Communication Research addresses a wide array of contemporary communication issues, their research implications in various contexts, and the challenges and opportunities for using communication to manage problems. This innovative work brings together the diverse perspectives of a team of notable international scholars from across disciplines. The Handbook of Applied Communication Research includes discussion and analysis spread across two comprehensive volumes. Volume one introduces ACR, explores what is possible in the field, and examines theoretical perspectives, organizational communication, risk and crisis communication, and media, data, design, and technology. The second volume focuses on real-world communication topics such as health and education communication, legal, ethical, and policy issues, and volunteerism, social justice, and communication activism. Each chapter addresses a specific issue or concern, and discusses the choices faced by participants in the communication process. This important contribution to communication research: Explores how various communication contexts are best approached Addresses balancing scientific findings with social and cultural issues Discusses how and to what extent media can mitigate the effects of adverse events Features original findings from ongoing research programs and original communication models and frameworks Presents the best available research and insights on where current research and best practices should move in the future A major addition to the body of knowledge in the field, The Handbook of Applied Communication Research is an invaluable work for advanced undergraduate students, graduate students, and scholars.
Author: Lawrence R. Frey
Publisher: Routledge
ISBN: 1135231788
Category : Language Arts & Disciplines
Languages : en
Pages : 1100
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Book Description
The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed, significant issues confronted, important contexts in which such research has been conducted, and overviews of some exemplary programs of applied communication research, shows how such research has and can make a difference in the world and in people’s lives. The sections and chapters in this Handbook: explain what constitutes applied communication scholarship, encompassing a wide range of approaches and clarifying relationships among theoretical perspectives, methodological procedures, and applied practices demonstrate the breadth and depth of applied communication scholarship review and synthesize literature about applied communication areas and topics in coherent, innovative, and pedagogically sound ways set agendas for future applied communication scholarship. Unique to this volume are chapters presenting exemplary programs of applied communication research that demonstrate the principles and practices of such scholarship, written by the scholars who conducted the programs. As an impressive benchmark in the ongoing growth and development of communication scholarship, editors Lawrence R. Frey and Kenneth N. Cissna provide an exceptional resource that will help new and experienced scholars alike to understand, appreciate, and conduct high-quality communication research that can positively affect people’s lives.
Author: Gary Pettey
Publisher: Taylor & Francis
ISBN: 1136455582
Category : Language Arts & Disciplines
Languages : en
Pages : 213
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Book Description
This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice. They explain the basics of conducting communication research, facilitating students’ understanding of the operation and roles of research so that they can better critique and consume the materials in their classes and in the media. The book takes an applied methods approach, introducing students to the conceptual elements of communication science and then presenting these elements in a single study throughout the text, articulating the similarities and differences of individual methods along the way. The study is presented as a communication campaign, involving multiple methodologies. The approach highlights how one method can build upon another and emphasizes the fact that, given the nature of methodology, no single study can give complete answers to our research questions. Unique features of the text: It introduces students to research methods through a conceptual approach, and the authors demonstrate that the statistics are a tool of the concepts. It employs an accessible approach and casual voice to personalize the experience for the readers, leading them through the various stages and steps. The presentation of a communication campaign demonstrates each method discussed in the text. This campaign includes goals and objectives that will accompany the chapters, demonstrates each individual methodology, and includes research questions related to the communication campaign. The tools gained herein will enable students to review, use, understand, and critique research, including the various aspects of appropriateness, sophistication and utility of research they encounter.
Author: Jack Rosenberry
Publisher: Routledge
ISBN: 1000453588
Category : Social Science
Languages : en
Pages : 310
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Book Description
Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362
Author: Thomas R. Lindlof
Publisher: SAGE
ISBN: 1412974720
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
There are not many textbooks available (if any) that can match [this book's] intelligence.
Author: Michael T. Motley
Publisher: SAGE
ISBN: 1412942152
Category : Language Arts & Disciplines
Languages : en
Pages : 337
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Book Description
Studies in Applied Interpersonal Communication offers solutions for communication problems that erupt in our daily lives. By focusing on socially meaningful applied research in communication, this book offers a new direction for interpersonal communication studies. Featuring original studies that are practical and relevant, chapters provide readers with a balanced combination of rigorous research with pragmatic application. This book will generate enthusiasm among students and scholars and inspire future research that moves beyond the theoretical and toward the practical.
Author: Christine S. Davis
Publisher:
ISBN: 9781465209191
Category : Language Arts & Disciplines
Languages : en
Pages : 422
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Book Description
Author: Michael Boyle
Publisher: Taylor & Francis
ISBN: 1000997146
Category : Education
Languages : en
Pages : 441
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Book Description
This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers. Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the book takes the reader through the research process from beginning to end. The text continues to help students link the research methods they learn to practical contexts through its activities and features, which include Voices From Industry boxes written by practitioners that give insight into application of methods; Steps to Success research review checklists; and numerous end-of-chapter activities to reinforce concepts. This third edition contains updates throughout, including an expanded discussion of reliability and validity across both qualitative and quantitative research contexts as well as new Research in Action boxes that showcase how research is used in professional and public contexts. The text is ideally suited to both undergraduate and graduate courses in communication research methods within communication, media, and mass communication programs. Online resources, including sample syllabi, PowerPoint slides, and test banks are available at www.routledge.com/9781032288819.
