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Author: William D. Perreault, Jr.
Publisher: McGraw-Hill Companies
ISBN: 9780075610298
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Author: William D. Perreault, Jr.
Publisher: McGraw-Hill Companies
ISBN: 9780075610298
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
Author: William D. Perreault
Publisher: McGraw-Hill/Irwin
ISBN:
Category : Business & Economics
Languages : en
Pages : 842
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Book Description
Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
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Publisher:
ISBN:
Category : Economic assistance, Domestic
Languages : en
Pages : 804
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Book Description
Identifies and describes specific government assistance opportunities such as loans, grants, counseling, and procurement contracts available under many agencies and programs.
Author: Caron Beaton-Wells
Publisher: Bloomsbury Publishing
ISBN: 1782259422
Category : Law
Languages : en
Pages : 356
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Book Description
Leniency policies are seen as a revolution in contemporary anti-cartel law enforcement. Unique to competition law, these policies are regarded as essential to detecting, punishing and deterring business collusion – conduct that subverts competition at national and global levels. Featuring contributions from leading scholars, practitioners and enforcers from around the world, this book probes the almost universal adoption and zealous defence of leniency policies by many competition authorities and others. It charts the origins of and impetuses for the leniency movement, captures key insights from academic research and practical experience relating to the operation and effectiveness of leniency policies and examines leniency from the perspectives of corporate and individual applicants, advisers and authorities. The book also explores debates surrounding the intersections between leniency and other crucial elements of the enforcement system such as compensation, compliance and criminalisation. The rich critical analysis in the book draws on the disciplines of law, regulation, economics and criminology. It makes a substantial and distinctive contribution to the literature on a topic that is highly significant to a wide range of actors in the field of competition law and business regulation generally. From the Foreword by Professor Frédéric Jenny ' ... fundamental questions are raised and thoroughly discussed in this book which is undoubtedly the most comprehensive scholarly work on leniency policies produced so far ... [the] book should be required reading for all seeking to acquire a deeper insight into the issues related to leniency policy. It is a priceless contribution ... '
Author: S. Rao Vallabhaneni
Publisher: John Wiley & Sons
ISBN: 1119097649
Category : Business & Economics
Languages : en
Pages : 1102
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Book Description
Master internal audit knowledge elements for the CIA exam Wiley CIAexcel Exam Review 2015: Part 3, Internal Audit Knowledge Elements is a comprehensive yet approachable reference that prepares you for the third part of the Certified Internal Auditor (CIA) examination. Brimming with essential concepts and practice test questions, this test prep resource is the most comprehensive of its kind on the market. With each page you will explore key subject areas, including business processes, financial accounting and finance, managerial accounting, regulatory, legal, and economics, and information technology. All of these subject areas are expertly tied to the topic of internal audit knowledge elements, and all ideas—both fundamental and complex—are presented in an easy-to-read yet thorough manner. Holding the designation of CIA will take your career to the next level, as passing the CIA exam speaks volumes about your professional skills and expertise. Leveraging the right study materials when preparing for the CIA exam is critical, as the topics that may be covered on the test are many in number. This resource presents these topics from a student's perspective, providing the details you need to master challenging concepts and practices. Access comprehensive preparation materials for the third part of the CIA exam Explore essential internal audit knowledge elements, including key concepts and practices Answer hundreds of practice test questions to gauge your progress and focus your study sessions Improve your proficiency, understanding, and awareness of key concepts tested by the CIA examination Wiley CIAexcel Exam Review 2015: Part 3, Internal Audit Knowledge Elements is an invaluable resource for internal auditors, chief audit executives, audit managers, and staff members who are pursuing the CIA designation.
Author: S. Rao Vallabhaneni
Publisher: John Wiley & Sons
ISBN: 1119242231
Category : Business & Economics
Languages : en
Pages : 1104
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Book Description
WILEY CIAexcel EXAM REVIEW 2016 THE SELF-STUDY SUPPORT YOU NEED TO PASS THE CIA EXAM Part 3: Internal Audit Knowledge Elements Provides comprehensive coverage based on the exam syllabus, along with sample practice multiple-choice questions with answers and explanations Deals with governance and business ethics, risk management, information technology, and the global business environment Features a glossary of CIA Exam terms, a good source for candidates preparing for and answering the exam questions Assists the CIA Exam candidate in successfully preparing for the exam Based on the CIA body of knowledge developed by The Institute of Internal Auditors (IIA), Wiley CIAexcel Exam Review 2016 learning system provides a student-focused and learning-oriented experience for CIA candidates. Passing the CIA Exam on your first attempt is possible. We'd like to help. Feature section examines the topics of Governance and Business Ethics, Risk Management, Organizational Structure and Business Processes and Risks, Communications, Management and Leadership Principles, IT and Business Continuity, Financial Management, and Global Business Environment
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1638
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Book Description
Author: Dagmar Cagáňová
Publisher: Springer
ISBN: 3319769987
Category : Technology & Engineering
Languages : en
Pages : 490
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Book Description
This book presents current developments in smart city research and application regarding the management of manufacturing systems, Industry 4.0, transportation, and business management. It suggests approaches to incorporating smart city innovations into manufacturing systems, with an eye towards competitiveness in a global environment. The same pro-innovative approach is then applied to business and cooperation management. The authors also present smart city transportation solutions including vehicle data processing/reporting system, mobile application for fleet managers, bus drivers, bus passengers and special applications for smart city buses like passenger counting system, IP cameras, GPS system etc. The goal of the book is to establish channels of communication and disseminate knowledge among researchers and professionals working on smart city research and application. Features contributions on a variety of topics related to smart cities from global researchers and professionals in a wide range of sectors; Presents topics relating to smart cities such as manufacturing, business, and transportation; Includes expanded selected papers from EAI International Conference on Management of Manufacturing Systems (MMS 2016), EAI Industry of Things and Future Technologies Conference – Mobility IoT 2016 and International Conference on Smart Electric Vehicles and Vehicular Ad-hoc NETworks (SEVNET).
Author:
Publisher:
ISBN:
Category : Economic assistance, Domestic
Languages : en
Pages : 780
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Book Description
Author: Johan Meeusen
Publisher: Intersentia nv
ISBN: 9050953727
Category : Conflict of laws
Languages : en
Pages : 404
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Book Description
The enforcement of international contracts in the European Union is increasingly dependent on Community (rather than national) private international law. This book examines the present status and future prospects of Community private international law in the contractual area. It focuses in particular upon the joint analysis of the Rome Convention of 19 June 1980 on the law applicable to contractual obligations (which is likely to be converted in the near future into the Rome I-regulation) and the Brussels I-regulation. Rather than attempting a comprehensive study of Brussels I and Rome I, this book examines a number of key issues considered particularly pertinent from the point of view of the coherence between both instruments. This approach should contribute to the consistency of Community policy-making and legislation in the field of international contracts, to the benefit of market participants. This book is the culmination of a research project funded by the European Commission (DG Justice and Home Affairs, Framework programme for judicial co-operation in civil matters) and co-ordinated by the University of Antwerp Belgium. Eminent European experts have contributed to the book which should prove of interest to law makers, academics and practitioners concerned with the enforcement of contracts in a cross-border context.
