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Author: Owen W. Linzmayer
Publisher: No Starch Press
ISBN: 1593270100
Category : Computers
Languages : en
Pages : 341
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Book Description
Chronicles the best and the worst of Apple Computer's remarkable story.
Author: Owen W. Linzmayer
Publisher: No Starch Press
ISBN: 1593270100
Category : Computers
Languages : en
Pages : 341
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Book Description
Chronicles the best and the worst of Apple Computer's remarkable story.
Author: Adam Lashinsky
Publisher: Business Plus
ISBN: 1455512176
Category : Business & Economics
Languages : en
Pages : 138
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Book Description
Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
Author: Jim Carlton
Publisher: Harper Collins
ISBN: 0887309658
Category : Business & Economics
Languages : en
Pages : 482
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Book Description
Apple Computer was once a shining example of the American success story. Having launched the personal computer revolution in 1977 with the first all-purpose desktop PC, Apple became the darling of the national business press and Wall Street. Yet by 1995, the company's change-the-world idealism had all but disappeared in a bitter internal struggle between warring camps. Raging internal mistakes, petty infighting, and gross mismanagement became Apple's hallmark, and today the company clings to a mere 3.7 percent share of the market it helped to create. Apple is the spellbinding account of what really went on behind closed doors, revealing the forces that dismantled this once great icon of American business.
Author: Lauryn Evarts
Publisher: Macmillan
ISBN: 1624140459
Category : Health & Fitness
Languages : en
Pages : 178
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Book Description
A comprehensive collection of lifestyle information, including tips on eating, exercising, and fashion.
Author: Brian Merchant
Publisher: Random House
ISBN: 1473542545
Category : Technology & Engineering
Languages : en
Pages : 496
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Book Description
The secret history of the invention that changed everything and became the most profitable product in the world. Odds are that as you read this, an iPhone is within reach. But before Steve Jobs introduced us to 'the one device', as he called it, a mobile phone was merely what you used to make calls on the go. How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won't hear from Cupertino - based on his exclusive interviews with the engineers, inventors and developers who guided every stage of the iPhone's creation. This deep dive takes you from inside 1 Infinite Loop to nineteenth-century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen's notorious 'suicide factories'. It's a first-hand look at how the cutting-edge tech that makes the world work - touch screens, motion trackers and even AI - made its way into our pockets. The One Device is a road map for design and engineering genius, an anthropology of the modern age and an unprecedented view into one of the most secretive companies in history. This is the untold account, ten years in the making, of the device that changed everything.
Author: Owen W. Linzmayer
Publisher: Turtleback
ISBN: 9780613920056
Category :
Languages : en
Pages :
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Book Description
"Apple Confidential" examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.
Author: Owen W. Linzmayer
Publisher:
ISBN:
Category : Apple computer
Languages : en
Pages : 324
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Book Description
This fun book includes the kind of trivia that every Mac buff finds interesting or amusing. For example, Apple has always given secret code names to their projects; now all of those names are published here for the first time. Written by a respected Mac denizen, this is the book to read "when you have more important things to do".
Author: Brent Schlender
Publisher: Crown Currency
ISBN: 0385347413
Category : Biography & Autobiography
Languages : en
Pages : 544
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Book Description
The #1 New York Times bestselling biography of how Steve Jobs became the most visionary CEO in history. Becoming Steve Jobs breaks down the conventional, one-dimensional view of Steve Jobs that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people? Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Schlender knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Tetzeli humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we've all lived through, and the ways in which Jobs changed our world. A rich and revealing account, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with an evolution in management style to create one of the most valuable and beloved companies on the planet.
Author: Vinnie Tortorich
Publisher: Pistachio Press, LLC
ISBN: 9781939337924
Category : Personal trainers
Languages : en
Pages : 250
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Book Description
"For decades, Vinnie Tortorich has been Hollywood's go-to guy for celebrities and athletes looking to get fit fast. Now, in this hilarious, R-rated memoir, Hollywood's most outrageous personal trainer exposes the fitness world while getting you into shape." --P. [4] of cover.
Author: Francine Pascal
Publisher: St. Martin's Press
ISBN: 1429965207
Category : Fiction
Languages : en
Pages : 304
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Book Description
A New York Times Bestseller! “Before there was Gossip Girl, there was Sweet Valley High...Sweet Valley Confidential makes a compelling enough companion that we actually missed two subway stops because we were caught up in its frothy fun.” —Wall Street Journal Iconic and beloved identical twins Jessica and Elizabeth Wakefield are all grown up, and navigating the very complicated world of work, love and betrayal in Francine Pascal's long-awaited return to Sweet Valley. What terrible secret has torn Jessica and Elizabeth apart? Ten years after Sweet Valley High, the Wakefield twins have had a falling out of epic proportions. When Jessica commits a complete and utter betrayal, Elizabeth flees to New York to escape the pain. Jessica remains in California, dealing with the fallout of her heart-wrenching choices. But with Elizabeth as her enemy, Sweet Valley is no longer the idyllic town of their youth. Elizabeth soon decides the only way to heal her broken heart is to get revenge for Jessica's duplicity. Always the "good" twin, Elizabeth about to turn the tables... Francine Pascal finally unfolds the continuing story of Elizabeth and Jessica Wakefield—and the whole gang from Sweet Valley—that will delight and surprise the millions of fans of these beloved characters.
