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Author: Moritz Daan
Publisher:
ISBN: 9781975622428
Category :
Languages : en
Pages : 396
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Book Description
Does your business have an app? Then this book is your go-to resource for App Store Optimization (ASO) in the Apple App Store and Google Play Store. Maybe you need help identifying better keywords, or managing other factors to increase downloads. Or your app is already successful, but you're wondering how you might boost your efforts through conversion rate optimization.
Author: Moritz Daan
Publisher:
ISBN: 9781975622428
Category :
Languages : en
Pages : 396
Get Book Here
Book Description
Does your business have an app? Then this book is your go-to resource for App Store Optimization (ASO) in the Apple App Store and Google Play Store. Maybe you need help identifying better keywords, or managing other factors to increase downloads. Or your app is already successful, but you're wondering how you might boost your efforts through conversion rate optimization.
Author: Oliver Hoß
Publisher:
ISBN: 9783952509500
Category :
Languages : en
Pages :
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Book Description
Author: Chad Mureta
Publisher: John Wiley & Sons
ISBN: 111810787X
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream. Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!
Author: Androniki Kavoura
Publisher:
ISBN: 9783030124557
Category : Marketing
Languages : en
Pages : 1330
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Book Description
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Author: Abhinav Ojha
Publisher: Evincepub
ISBN:
Category : Education
Languages : en
Pages : 165
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Book Description
This book is particularly written for single developers(without a team and funding support) who make a solid effort to build up their applications yet tragically couldn't receive many downloads on their applications and couldn't bring in money from it. This book covers 20+ ASO that is App Store Optimization strategies alongside a few internet and online-based marketing procedures and digital marketing that will assist the developers with getting increasingly more downloads on their applications and at last, can bring in money from their apps. This book will assist them with each progression from uploading applications to advancing and marketing, to spare marketing cost, maximize their incomes thus on. There are just 3 to 4% of developers who arrive at 100k downloads on google play store. the details are taken from a survey. By perusing this book one can without much of a stretch adjust right ASO methods alongside digital marketing and achieve their objectives and goals and competitive single-handedly in the market.
Author: Carl Brown
Publisher: Pearson Education
ISBN: 0321961781
Category : Computers
Languages : en
Pages : 384
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Book Description
Today, successful apps are complex software projects. You can't just knock them off in a weekend -- and, worse, many common programming habits don't work well in mobile. You need skills, processes, tools, management techniques, and best practices that are honed for mobile platforms and realities. In App Accomplished, top mobile developer Carl Brown provides all that -- so you can run your entire project effectively and get the answers you need right now. Whether you're writing your own code or contracting out, you'll find hard-won guidance for your entire app development life cycle. Brown guides you step-by-step from planning and design through testing and updates. Through case studies drawn from his immense experience, he reveals why so many app projects fail -- and how to avoid the mistakes that derailed them. When it comes to apps, a great idea isn't enough: You have to execute. This is the first book that shows you how. Understand mobile-specific issues that lead even experienced developers astray. Find developers who can do a great job with your unique app at a fair price. Define the requirements you need to create accurate schedules and budgets. Work with developers to get the best possible results. Manage and communicate effectively to avoid cost overruns. Solve problems before they get out of control. Develop wireframes and prototypes that clarify the user's core experience. Choose app components, from servers to data storage. Select tools for source control, testing, project tracking, and more. Identify and fill crucial skills gaps. Estimate the quality of the app you're building. Efficiently test and debug your app. Recover from App Store rejection. Leverage user feedback to help plan your next release. Determine when an existing project is too far off course to fix. - Publisher.
Author: Nicholas Papagiannis
Publisher: John Wiley & Sons
ISBN: 1119628857
Category : Social Science
Languages : en
Pages : 336
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Book Description
Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!
Author: Jennifer Grappone
Publisher: John Wiley & Sons
ISBN: 0470382112
Category : Computers
Languages : en
Pages : 386
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Book Description
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
Author: Tim Ash
Publisher: John Wiley & Sons
ISBN: 1118234537
Category : Computers
Languages : en
Pages : 480
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Book Description
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
Author: Prajyot Mainkar
Publisher: Packt Publishing Ltd
ISBN: 1786463393
Category : Computers
Languages : en
Pages : 397
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Book Description
Become a pro with the latest Android SDK and create state of the art applications for Android. About This Book Dive deep into Android development with practical hands on examples to help you in each stage. Develop smart professional grade apps for the latest Android N version and become a pro android developer. Unclog your development highway by utilising the industry standard best practices techniques. Who This Book Is For This book is for mobile developers having some expertise in building android apps and who wish to now take a leap into building complex app such as Zomato, using latest Android N power of Google. What You Will Learn Building UI/UX following best industry practices Development of Zomato Clone Measure and improve app performance Improving app using test mechanisms Bringing the app live on the play store In Detail Android O brings a number of important changes for the users as well as the developers. If you want to create smart android applications which are fast, lightweight and also highly efficient then this is the book that will solve all your problems. You will create a complex enterprise grade app in this book. You will get a quick refresher of the latest android SDK and how to configure your development environment. Then you will move onto creating app layouts, component and module building, creating smart and efficient UIs. The most important part of a modern day app is how real time they are. With this book, you will create a smooth back-end for your app, ensure dynamic and real time communication between different app layers. As we move on, you will learn to leverage the different Android APIs and create an efficient SQLite data layer for your apps. You will implement effective testing techniques to make your app reliable and robust and finally you will learn to deploy it efficiently. The multiple stages of android development will also be simplified by giving you an industry standard set of best practices. Style and approach This book will have a dedicated practical tutorial style approach with focus on professional & enterprise grade android app development. The examples in each chapter will be modular and will also help you to create a complete fully fueatured android app by the end of the book.
