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Author: Kara Swisher
Publisher: Three Rivers Press
ISBN: 9780812931914
Category : Biography & Autobiography
Languages : en
Pages : 404
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Book Description
In 1996, Kara Swisher, then a reporter at The Washington Post, was granted unprecedented access to one of the hottest and most closely watched companies in the world, America Online, Inc. In aol.com, Swisher has written a book that captures the secrets of how AOL beat the competition and became the world's biggest online company. Swisher also reveals the company's behind-the-scenes dealings with Microsoft cofounders Bill Gates and Paul Allen, CompuServe, Prodigy, Netscape, and the Christian Right. Throughout its existence, AOL has repeatedly been written off by the media and the high-tech world. Bill Gates threatened to buy it or bury it. Deep-pocketed competitors such as CompuServe and Prodigy thought little of their smaller rival. And AOL made matters worse by committing a series of public-relations and technical blunders that became front page news and enraged its subscribers. But the company--a "cyber-cockroach"--refused to die. Now, with over eleven million subscribers, AOL is the undisputed leader in the online world, vitally positioned at the nexus of big business, high tech, advertising, and new media. In telling the story of AOL, Swisher also conveys the fascinating history of the online business, which has its origins in the dreams of an eccentric and little-known entrepreneur named Bill Von Meister, whose grand ideas and big spending spawned the fledgling company that would become AOL. But it fell to a young marketing executive named Steve Case to build AOL while fending off an onslaught of wealthier competitors and suitors. Ultimately, as Swisher vividly illustrates, AOL gained supremacy because Case possessed the best vision for his company, establishing AOL as avibrant virtual community rather than an online shopping center or business tool. Included in that community is an array of enthusiasts, activists, and deviants who at times clash in battles over freedom of expression and family values, a flash point best illustrated here by AOL's fight against the Communications Decency Act. Re-creating all of the major moments in AOL's frenzied history, aol.com is a fascinating and important inside story about the birth of a new medium, the enterprising innovators who are leading it, and the way it is changing our culture.
Author: Kara Swisher
Publisher: Three Rivers Press
ISBN: 9780812931914
Category : Biography & Autobiography
Languages : en
Pages : 404
Get Book Here
Book Description
In 1996, Kara Swisher, then a reporter at The Washington Post, was granted unprecedented access to one of the hottest and most closely watched companies in the world, America Online, Inc. In aol.com, Swisher has written a book that captures the secrets of how AOL beat the competition and became the world's biggest online company. Swisher also reveals the company's behind-the-scenes dealings with Microsoft cofounders Bill Gates and Paul Allen, CompuServe, Prodigy, Netscape, and the Christian Right. Throughout its existence, AOL has repeatedly been written off by the media and the high-tech world. Bill Gates threatened to buy it or bury it. Deep-pocketed competitors such as CompuServe and Prodigy thought little of their smaller rival. And AOL made matters worse by committing a series of public-relations and technical blunders that became front page news and enraged its subscribers. But the company--a "cyber-cockroach"--refused to die. Now, with over eleven million subscribers, AOL is the undisputed leader in the online world, vitally positioned at the nexus of big business, high tech, advertising, and new media. In telling the story of AOL, Swisher also conveys the fascinating history of the online business, which has its origins in the dreams of an eccentric and little-known entrepreneur named Bill Von Meister, whose grand ideas and big spending spawned the fledgling company that would become AOL. But it fell to a young marketing executive named Steve Case to build AOL while fending off an onslaught of wealthier competitors and suitors. Ultimately, as Swisher vividly illustrates, AOL gained supremacy because Case possessed the best vision for his company, establishing AOL as avibrant virtual community rather than an online shopping center or business tool. Included in that community is an array of enthusiasts, activists, and deviants who at times clash in battles over freedom of expression and family values, a flash point best illustrated here by AOL's fight against the Communications Decency Act. Re-creating all of the major moments in AOL's frenzied history, aol.com is a fascinating and important inside story about the birth of a new medium, the enterprising innovators who are leading it, and the way it is changing our culture.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2806222656
Category : Business & Economics
Languages : en
Pages : 29
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Book Description
The must-read summary of Kara Swisher's book: "AOL.com: How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web". This complete summary of the ideas from Kara Swisher's book "AOL.com" tells the story of Bill Von Meister and Steve Case and how they created AOL. In this book, the author explains how the company was built on the shaky foundations of the declining gaming industry, working fiercely against all odds and the technical slip ups which put them out of favor. But there was one thing they did exceedingly well, thanks to the guidance of their marketing executive Steve Case. AOL focused on communications, community and clarity – three areas which would enhance their users’ online environments and their interaction with each other. This summary concludes with a useful list of the factors that led to AOL's success, as well as providing an insight into the challenges that it faces in the current market. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "AOL.com" and discover the story behind this breakthrough company.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 72
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Book Description
The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.
Author: Harvey Stein
Publisher: Kehrer Verlag
ISBN: 9783868288483
Category : Mexico
Languages : en
Pages : 176
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Book Description
In his masterful photo series Harvey Stein explores a country of incredible contrasts and contradictions.
Author: Zetta Elliott
Publisher: Random House Books for Young Readers
ISBN: 1524770477
Category : Juvenile Fiction
Languages : en
Pages : 160
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Book Description
The dragon's out of the bag in this diverse, young urban fantasy from an award-winning author! When Jaxon is sent to spend the day with a mean old lady his mother calls Ma, he finds out she's not his grandmother--but she is a witch! She needs his help delivering baby dragons to a magical world where they'll be safe. There are two rules when it comes to the dragons: don't let them out of the bag, and don't feed them anything sweet. Before he knows it, Jax and his friends Vikram and Kavita have broken both rules! Will Jax get the baby dragons delivered safe and sound? Or will they be lost in Brooklyn forever? AN ALA-ALSC NOTABLE CHILDREN'S BOOK AN NPR BEST BOOK OF THE YEAR A CHICAGO PUBLIC LIBRARY BEST BOOK OF THE YEAR A KIRKUS REVIEWS BEST BOOK OF THE YEAR The Dragons in a Bag series continues! Don't miss The Dragon Thief, and coming in Spring 2022, The Witch's Apprentice.
Author: Sundee Tucker Frazier
Publisher: InterVarsity Press
ISBN: 9780830822478
Category : Religion
Languages : en
Pages : 210
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Book Description
Sundee Frazier draws from her own experience to help people from multiracial backgrounds understand their identity and get a sense of God's purpose for their lives.
Author: Causey Enterprises, LLC
Publisher: Causey Enterprises, LLC
ISBN:
Category :
Languages : en
Pages : 220
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Book Description
Author: Robert H. Falk
Publisher:
ISBN:
Category : Building materials
Languages : en
Pages : 120
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Book Description
This is a directory of companies involved in wood-framed building deconstruction, dismantling and reused building materials, with an emphasis on those that use, resell, and/or re-manufacture salvaged wood. Companies in this directory range in scope from those that carryout targeted building removals, such as historic barns, strictly for the purpose of harvesting the antique wood in these buildings, to companies that conduct residential and commercial demolition where the primary goal is building removal, and the recovery of materials is conducted opportunistically as a by-product. The bulk of companies listed are those that either salvage or sell building materials. For ease of use, the directory lists companies two ways, alphabetically by state and then alphabetically by company type, and alphabetically by company type and then alphabetically by state.
Author: Aspen Olmsted
Publisher: Packt Publishing Ltd
ISBN: 1835461174
Category : Computers
Languages : en
Pages : 262
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Book Description
Trace security requirements through each development phase, mitigating multiple-layer attacks with practical examples, and emerge equipped with the skills to build resilient applications Key Features Explore the practical application of secure software development methodologies Model security vulnerabilities throughout the software development lifecycle (SDLC) Develop the skills to trace requirements, from requirements gathering through to implementation Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionExtend your software development skills to integrate security into every aspect of your projects. Perfect for any programmer or developer working on mission-critical applications, this hands-on guide helps you adopt secure software development practices. Explore core concepts like security specifi cation, modeling, and threat mitigation with the iterative approach of this book that allows you to trace security requirements through each phase of software development. You won’t stop at the basics; you’ll delve into multiple-layer att acks and develop the mindset to prevent them. Through an example application project involving an entertainment ticketing software system, you’ll look at high-profi le security incidents that have aff ected popular music stars and performers. Drawing from the author’s decades of experience building secure applications in this domain, this book off ers comprehensive techniques where problem-solving meets practicality for secure development. By the end of this book, you’ll have gained the expertise to systematically secure software projects, from crafting robust security specifi cations to adeptly mitigating multifaceted threats, ensuring your applications stand resilient in the face of evolving cybersecurity challenges.What you will learn Find out non-functional requirements crucial for software security, performance, and reliability Develop the skills to identify and model vulnerabilities in software design and analysis Analyze and model various threat vectors that pose risks to software applications Acquire strategies to mitigate security threats specific to web applications Address threats to the database layer of an application Trace non-functional requirements through secure software design Who this book is for Many software development jobs require developing, maintaining, enhancing, administering, and defending software applications, websites, and scripts. This book is designed for software developers and web developers seeking to excel in these roles, offering concise explanations and applied example use-cases.
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 1460
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Book Description
