Marketing - The Retro Revolution

Marketing - The Retro Revolution PDF Author: Stephen Brown
Publisher: SAGE
ISBN: 9780761968511
Category : Business & Economics
Languages : en
Pages : 276

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Book Description
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.

Antique Packaging

Antique Packaging PDF Author: Josep M. Garrofé
Publisher: INDEX BOOK
ISBN: 8496774120
Category : Boxes
Languages : en
Pages : 12

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Book Description


Gift Wrapping

Gift Wrapping PDF Author: クニオ・エキグチ
Publisher: Kodansha
ISBN: 9780870117688
Category : Crafts & Hobbies
Languages : en
Pages : 144

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Book Description
Gift Wrapping is a Kodansha International publication.

Mastering the Antique Trade

Mastering the Antique Trade PDF Author: Channing Gardner
Publisher: Channing Gardner
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 57

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Book Description
Antique dealing is a captivating and rewarding profession, blending the romance of history with the rigor of commerce. It offers a unique opportunity to connect with the past while engaging in a dynamic and competitive market. However, the path to success in this industry is not without its challenges. This guide aims to equip antique dealers, vendors, and resellers with the knowledge and strategies needed to thrive in the antique market.

Marketing - The Retro Revolution

Marketing - The Retro Revolution PDF Author: Stephen Brown
Publisher: SAGE
ISBN: 9780761968511
Category : Business & Economics
Languages : en
Pages : 276

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Book Description
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.

Sketchbook

Sketchbook PDF Author: Timothy O'Donnell
Publisher: Fair Winds Press
ISBN: 1592537340
Category : Art
Languages : en
Pages : 193

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Book Description
This book explores influential designers’ sketchbooks as a truer reflection of a designer’s thought processes, preoccupations, and problem-solving strategies than can be had by simply viewing finished projects. Highly personal and idiosyncratic, sketchbooks offer an arena for unstructured exploration, a space free from all budgetary and client constraints. Visually arresting objects in their own right, this book aims to elevate sketches from mere ephemera to important documents where the reader can glean valuable insight into the creative process, and apply it to their own practices. Featured designers include Ralph Caplan, Nigel Holmes, Chris Bigg, Eva Jiricna, Jason Munn, Gary Baseman, Marian Bantjes, and many others.

Home Life Around the World

Home Life Around the World PDF Author: Anita Martinez Beijer
Publisher: Nest Publishing
ISBN: 9198445510
Category : Design
Languages : en
Pages : 198

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Book Description
Home Life Around the World is about the relationship we have with that most private and intimate space – our home. Step into personal homes of architects, designers, photographers and other creatives. Food and art lovers. People passionate about the environment. All with their own stories and destinies. The homes are located in Shanghai, Hong Kong, Cape Town, Buenos Aires, Uruguay, Mexico City and New York. Richly illustrated with inspiring and honest photos of the home environment of these individuals, whose personality colour every image of the book. With personal and interesting texts based on interviews with the homeowners, who generously shared insightful thoughts and reflections about themselves and their homes, as well as their philosophy of life and their personal life stories.

The Clue in the Antique Trunk

The Clue in the Antique Trunk PDF Author: Carolyn Keene
Publisher: Simon and Schuster
ISBN: 0743434250
Category : Juvenile Fiction
Languages : en
Pages : 160

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Book Description
In a town as pretty as a picture postcard, Nancy seeks the key to a picture-perfect crime! Nancy has come to White Falls, Massachusetts, to visit her former neighbor, Vera Alexander. The town is rich in history, and Vera wants to preserve a piece of its past. But her plan to convert the old Caulder Cutlery factory into a museum turns suddenly ominous when someone threatens her life. Why was Vera's antique trunk stolen? What dark secrets has she unwittingly disturbed? The answers are hidden in the past. Fifty years ago the owner of Caulder Cutlery was killed by his own knife -- and Nancy knows that before she can solve the present-day case, she must first uncover the haunting truth behind an old-fashioned murder.

Mastering Type

Mastering Type PDF Author: Denise Bosler
Publisher: Simon and Schuster
ISBN: 1440313717
Category : Design
Languages : en
Pages : 752

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Book Description
Good Design, Down to the Letter Packages on store shelves, posters on building walls, pages of a website—all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication—in whatever form it takes. By breaking down the study of type into a systematic progression of relationships—letter, word, sentence, paragraph, page and screen—award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels. Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.

Myths of the Free Market

Myths of the Free Market PDF Author: Kenneth S. Friedman
Publisher: Algora Publishing
ISBN: 0875862233
Category : Biography & Autobiography
Languages : en
Pages : 276

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Book Description
Myths of the Free Market is arguably the most significant book in economics and politics since John Maynard Keynes. It systematically presents a broad range of telling criticisms of free market economics, criticisms that have not been presented elsewhere. Despite our genuine faith in the free market, laissez faire has not maximized wealth. When we moved from the purer free market policies of the 1920s and early 1930s to the proto-socialism of Roosevelt, our economic growth increased. As we have moved back to a purer free market, growth has slowed. We have lagged our trading partners who have mixed economies. Nor is this new. In the late 1800s the mixed economies of Bismarck's Germany and Meiji Japan outperformed the relatively free market economies of Great Britain and France. It is worse. Even in principle, laissez faire cannot work - it is incompatible with institutions that increase wealth. Patent protection is one example, easily generalized. It is worse yet. Laissez faire promotes the excessive concentration of wealth and exposes us all to avoidable danger. Over the last millennium there has been a 200-300 year cycle of wealth dispersion. Each time wealth disparity grew beyond a critical point it presaged decline and disaster for all of society. We now have the greatest disparity of wealth in our history. Kenneth Friedman holds an MS in Physics and PhD in Philosophy of Science from MIT. He has been interviewed in Barron's and on CNBC and quoted in The Wall Street Journal.

Collected

Collected PDF Author: Fritz Karch
Publisher: Abrams
ISBN: 1683355350
Category : Design
Languages : en
Pages : 352

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Book Description
In Collected, expert collectors and decorating experts Fritz Karch and Rebecca Robertson present a tour of peculiar, elegant, and awe-inspiring collections from around the world. The book teaches readers the basic principles of the hunt while exploring the thoughtful and inventive ways people display their various collections, from the accessible and affordable to the aspirational extreme. The featured collections range from dice to café au lait bowls to 19th-century-French sewing tools to sand from world travels—illustrating collections as expressions of personal style. From no frills (“The Modest”) to ornate (“The Exceptionalist”), Karch and Robertson examine the selected collections according to personality type. The book showcases 16 different collecting personalities, each with its own chapter, featuring gorgeous photo­graphs, vignettes showing how the objects are displayed, and a collecting lesson.