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Author: Associated Advertising Clubs of America
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 470
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Book Description
Author: Associated Advertising Clubs of America
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 470
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Book Description
Author: Advertising Federation of America
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 416
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Book Description
Author:
Publisher:
ISBN:
Category : Posters
Languages : en
Pages : 1010
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Book Description
Author:
Publisher:
ISBN:
Category : Bookbinding
Languages : en
Pages : 1084
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Book Description
Author:
Publisher:
ISBN:
Category : California
Languages : en
Pages : 914
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Book Description
Author: Investment Bankers Association of America. Convention
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 308
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1260
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Book Description
Author: Jef I Richards
Publisher: Rowman & Littlefield
ISBN: 1538141221
Category : Business & Economics
Languages : en
Pages : 465
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Book Description
Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)
Author: Elmer E. Critchfield
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1148
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Book Description
Author: Wendy A. Woloson
Publisher: University of Chicago Press
ISBN: 022666449X
Category : History
Languages : en
Pages : 405
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Book Description
Crap. We all have it. Filling drawers. Overflowing bins and baskets. Proudly displayed or stuffed in boxes in basements and garages. Big and small. Metal, fabric, and a whole lot of plastic. So much crap. Abundant cheap stuff is about as American as it gets. And it turns out these seemingly unimportant consumer goods offer unique insights into ourselves—our values and our desires. In Crap: A History of Cheap Stuff in America, Wendy A. Woloson takes seriously the history of objects that are often cynically-made and easy to dismiss: things not made to last; things we don't really need; things we often don't even really want. Woloson does not mock these ordinary, everyday possessions but seeks to understand them as a way to understand aspects of ourselves, socially, culturally, and economically: Why do we—as individuals and as a culture—possess these things? Where do they come from? Why do we want them? And what is the true cost of owning them? Woloson tells the history of crap from the late eighteenth century up through today, exploring its many categories: gadgets, knickknacks, novelty goods, mass-produced collectibles, giftware, variety store merchandise. As Woloson shows, not all crap is crappy in the same way—bric-a-brac is crappy in a different way from, say, advertising giveaways, which are differently crappy from commemorative plates. Taking on the full brilliant and depressing array of crappy material goods, the book explores the overlooked corners of the American market and mindset, revealing the complexity of our relationship with commodity culture over time. By studying crap rather than finely made material objects, Woloson shows us a new way to truly understand ourselves, our national character, and our collective psyche. For all its problems, and despite its disposability, our crap is us.
