Annotated Archive of Diffusion References PDF Download
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Author: William D. Crano
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 480
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Book Description
Author: William D. Crano
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 480
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Book Description
Author: William D. Crano
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 490
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Book Description
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1124
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Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1060
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Author:
Publisher:
ISBN:
Category : Power resources
Languages : en
Pages : 462
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Author: William D. Crano
Publisher: Bloomsbury Publishing USA
ISBN: 0313368244
Category : Business & Economics
Languages : en
Pages : 302
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Book Description
This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a `manual for business communicators.' It is more than a book of `how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. Public Relations Review This book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the how to's, but with the why's as well.
Author: George Comstock
Publisher: Elsevier
ISBN: 1483214214
Category : Psychology
Languages : en
Pages : 328
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Book Description
Public Communication and Behavior, Volume I is devoted to the study of communicatory behavior that has a public or social character. The book discusses an evaluation of the models used to evaluate television series; a synthesis of 1043 effects of television on social behavior; and TV news, priming, and public evaluations of the president. The text also describes the myth of massive media impact: savagings and salvaging, and a technique for assessing the impact of mass media violence on real-world aggressive behavior. Psychologists, sociologists, educators, journalists, and people involved in the study of child development will find the book invaluable.
Author: Verna Leah Pungitore
Publisher:
ISBN:
Category : Public libraries
Languages : en
Pages : 182
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Author:
Publisher:
ISBN:
Category : Power resources
Languages : en
Pages : 622
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Author: Zachary Stephen Elkins
Publisher:
ISBN:
Category :
Languages : en
Pages : 414
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Book Description
