Anatomy of a Campaign

Anatomy of a Campaign PDF Author: John Kiszely
Publisher: Cambridge University Press
ISBN: 1108170773
Category : History
Languages : en
Pages : 393

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Book Description
The British campaign in Norway in 1940 was an ignominious and abject failure. It is perhaps best known as the fiasco which directly led to the fall of Prime Minister Neville Chamberlain and his replacement by Winston Churchill. But what were the reasons for failure? Why did the decision makers, including Churchill, make such poor decisions and exercise such bad judgement? What other factors played a part? John Kiszely draws on his own experience of working at all levels in the military to assess the campaign as a whole, its context and evolution from strategic failures, intelligence blunders and German air superiority to the performance of the troops and the serious errors of judgement by those responsible for the higher direction of the war. The result helps us to understand not only the outcome of the Norwegian campaign but also why more recent military campaigns have found success so elusive.

Anatomy of a Campaign

Anatomy of a Campaign PDF Author: John Kiszely
Publisher: Cambridge University Press
ISBN: 1108170773
Category : History
Languages : en
Pages : 393

Get Book Here

Book Description
The British campaign in Norway in 1940 was an ignominious and abject failure. It is perhaps best known as the fiasco which directly led to the fall of Prime Minister Neville Chamberlain and his replacement by Winston Churchill. But what were the reasons for failure? Why did the decision makers, including Churchill, make such poor decisions and exercise such bad judgement? What other factors played a part? John Kiszely draws on his own experience of working at all levels in the military to assess the campaign as a whole, its context and evolution from strategic failures, intelligence blunders and German air superiority to the performance of the troops and the serious errors of judgement by those responsible for the higher direction of the war. The result helps us to understand not only the outcome of the Norwegian campaign but also why more recent military campaigns have found success so elusive.

Anatomy of a Campaign

Anatomy of a Campaign PDF Author: John Kiszely
Publisher: Cambridge University Press
ISBN: 1107194598
Category : History
Languages : en
Pages : 393

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Book Description
Senior military commander assesses the reasons behind the ignominious failure of the British campaign in Norway in 1940.

The Anatomy of Humbug

The Anatomy of Humbug PDF Author: Paul Feldwick
Publisher: Troubador Publishing Ltd
ISBN: 1784628468
Category : Business & Economics
Languages : en
Pages : 208

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Book Description
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?

Anatomy of Victory

Anatomy of Victory PDF Author: John D. Caldwell
Publisher: Rowman & Littlefield
ISBN: 153811478X
Category : History
Languages : en
Pages : 569

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Book Description
This groundbreaking book provides the first systematic comparison of America’s modern wars and why they were won or lost. John D. Caldwell uses the World War II victory as the historical benchmark for evaluating the success and failure of later conflicts. Unlike WWII, the Korean, Vietnam, and Iraqi Wars were limited, but they required enormous national commitments, produced no lasting victories, and generated bitter political controversies. Caldwell comprehensively examines these four wars through the lens of a strategic architecture to explain how and why their outcomes were so dramatically different. He defines a strategic architecture as an interlinked set of continually evolving policies, strategies, and operations by which combatant states work toward a desired end. Policy defines the high-level goals a nation seeks to achieve once it initiates a conflict or finds itself drawn into one. Policy makers direct a broad course of action and strive to control the initiative. When they make decisions, they have to respond to unforeseen conditions to guide and determine future decisions. Effective leaders are skilled at organizing constituencies they need to succeed and communicating to them convincingly. Strategy means employing whatever resources are available to achieve policy goals in situations that are dynamic as conflicts change quickly over time. Operations are the actions that occur when politicians, soldiers, and diplomats execute plans. A strategic architecture, Caldwell argues, is thus not a static blueprint but a dynamic vision of how a state can succeed or fail in a conflict.

Experiential Marketing

Experiential Marketing PDF Author: Kerry Smith
Publisher: John Wiley & Sons
ISBN: 1119145880
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.

Closing the Whales

Closing the Whales PDF Author: Bud Suse
Publisher: Hillcrest Publishing Group
ISBN: 1934937304
Category :
Languages : en
Pages : 123

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Book Description
Landing a large, complex opportunity can be challenging for any business Closing the Whales demystifies the process, unlocks the secrets of advanced sales effectiveness, and gives professionals the tools they need to close the big one! Long sales cycles can last for months even a year or more and require a different type of finesse and approach. Often even experienced sales professionals cant foresee the probable hurdles of a successful sales campaign. Bud Suses Closing the Whales helps sales professionals rethink their strategies, offering a new way of looking at the process of closing a long, complex sale. He offers real-life examples and insight into where professionals can make the right choices (and the wrong ones). In this book, youll learn: -How to know when you are winning and when you should foldem -How to anticipate potential problems and determine solutions ahead of the curve -How to maintain momentum throughout the sales process -And much more! Let Closing the Whales arm you with the tips and tools to execute outcomes that benefit and grow your business if youre serious about that whale on the horizon, you wont want to put it down.

Secrets and Lies

Secrets and Lies PDF Author: Nicky Hager
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 296

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Book Description
What can Americans concerned about the environment learn about a campaign to promote clearcutting in New Zealand? This book offers a playbook for a PR effort that could take place anywhere -- and demonstrates the lengths logging firms and governments will go to get what they want. It's a blueprint for an end run around democracy in New Zealand, in Europe, in the United States.Most of us have no way of knowing what goes on behind the news: what isn't true, what we are not being told and who is pulling the strings. This book changes that. Using the example of environmental controversy -- in this case logging of West Coast native forests by the New Zealand state-owned Timberlands West Coast -- Nicky Hager and Bob Burton have produced a remarkable expose of how governments and business interests can use public relations to manipulate political debate. The story that emerges, of unscrupulous PR tactics by the international PR firm Shandwick and a casual policy of telling the public what is useful rather than what is true, serves as a warning and an example of the same forces at work in the United States.Using hundreds of pages of internal PR documents that were leaked by insiders offended at what they saw happening, Secrets and Lies provides a unique window on how PR muscle can steamroll public opinion. We see Timberlands systematically attacking critics, arranging the creation of an 'independent' pro-logging community, group, cultivating allies in academia, government and environmental groups, compromising the independence of politicians and journalists and much more -- all for the unworthy cause of keeping native forest logging going after most New Zealanders believed it should end.

Anatomy of the Red Brigades

Anatomy of the Red Brigades PDF Author: Alessandro Orsini
Publisher: Cornell University Press
ISBN: 0801461391
Category : History
Languages : en
Pages : 327

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Book Description
The Red Brigades were a far-left terrorist group in Italy formed in 1970 and active all through the 1980s. Infamous around the world for a campaign of assassinations, kidnappings, and bank robberies intended as a "concentrated strike against the heart of the State," the Red Brigades' most notorious crime was the kidnapping and murder of Italy's former prime minister Aldo Moro in 1978. In the late 1990s, a new group of violent anticapitalist terrorists revived the name Red Brigades and killed a number of professors and government officials. Like their German counterparts in the Baader-Meinhof Group and today's violent political and religious extremists, the Red Brigades and their actions raise a host of questions about the motivations, ideologies, and mind-sets of people who commit horrific acts of violence in the name of a utopia. In the first English edition of a book that has won critical acclaim and major prizes in Italy, Alessandro Orsini contends that the dominant logic of the Red Brigades was essentially eschatological, focused on purifying a corrupt world through violence. Only through revolutionary terror, Brigadists believed, could humanity be saved from the putrefying effects of capitalism and imperialism. Through a careful study of all existing documentation produced by the Red Brigades and of all existing scholarship on the Red Brigades, Orsini reconstructs a worldview that can be as seductive as it is horrifying. Orsini has devised a micro-sociological theory that allows him to reconstruct the group dynamics leading to political homicide in extreme-left and neonazi terrorist groups. This "subversive-revolutionary feedback theory" states that the willingness to mete out and suffer death depends, in the last analysis, on how far the terrorist has been incorporated into the revolutionary sect. Orsini makes clear that this political-religious concept of historical development is central to understanding all such self-styled "purifiers of the world." From Thomas Müntzer's theocratic dream to Pol Pot's Cambodian revolution, all the violent "purifiers" of the world have a clear goal: to build a perfect society in which there will no longer be any sin and unhappiness and in which no opposition can be allowed to upset the universal harmony. Orsini’s book reconstructs the origins and evolution of a revolutionary tradition brought into our own times by the Red Brigades.

The anatomy of an advertising campaign

The anatomy of an advertising campaign PDF Author: Formica ltd
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Book Description


Anatomy of a Scandal

Anatomy of a Scandal PDF Author: Rebecca L. McMurry
Publisher: White Mane Publishing Company
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 248

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Book Description
Through research with new sources and technology, the McMurrys seek out the origins and the historical development of the longest running presidential scandal in American history.