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Author: EMC Education Services
Publisher: John Wiley & Sons
ISBN: 1118876059
Category : Computers
Languages : en
Pages : 432
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Book Description
Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software. This book will help you: Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today!
Author: EMC Education Services
Publisher: John Wiley & Sons
ISBN: 1118876059
Category : Computers
Languages : en
Pages : 432
Get Book Here
Book Description
Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software. This book will help you: Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today!
Author: Ken Steif
Publisher: CRC Press
ISBN: 100040157X
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
Public Policy Analytics: Code & Context for Data Science in Government teaches readers how to address complex public policy problems with data and analytics using reproducible methods in R. Each of the eight chapters provides a detailed case study, showing readers: how to develop exploratory indicators; understand ‘spatial process’ and develop spatial analytics; how to develop ‘useful’ predictive analytics; how to convey these outputs to non-technical decision-makers through the medium of data visualization; and why, ultimately, data science and ‘Planning’ are one and the same. A graduate-level introduction to data science, this book will appeal to researchers and data scientists at the intersection of data analytics and public policy, as well as readers who wish to understand how algorithms will affect the future of government.
Author: Murtaza Haider
Publisher: IBM Press
ISBN: 0133991237
Category : Business & Economics
Languages : en
Pages : 942
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Book Description
Master Data Analytics Hands-On by Solving Fascinating Problems You’ll Actually Enjoy! Harvard Business Review recently called data science “The Sexiest Job of the 21st Century.” It’s not just sexy: For millions of managers, analysts, and students who need to solve real business problems, it’s indispensable. Unfortunately, there’s been nothing easy about learning data science–until now. Getting Started with Data Science takes its inspiration from worldwide best-sellers like Freakonomics and Malcolm Gladwell’s Outliers: It teaches through a powerful narrative packed with unforgettable stories. Murtaza Haider offers informative, jargon-free coverage of basic theory and technique, backed with plenty of vivid examples and hands-on practice opportunities. Everything’s software and platform agnostic, so you can learn data science whether you work with R, Stata, SPSS, or SAS. Best of all, Haider teaches a crucial skillset most data science books ignore: how to tell powerful stories using graphics and tables. Every chapter is built around real research challenges, so you’ll always know why you’re doing what you’re doing. You’ll master data science by answering fascinating questions, such as: • Are religious individuals more or less likely to have extramarital affairs? • Do attractive professors get better teaching evaluations? • Does the higher price of cigarettes deter smoking? • What determines housing prices more: lot size or the number of bedrooms? • How do teenagers and older people differ in the way they use social media? • Who is more likely to use online dating services? • Why do some purchase iPhones and others Blackberry devices? • Does the presence of children influence a family’s spending on alcohol? For each problem, you’ll walk through defining your question and the answers you’ll need; exploring how others have approached similar challenges; selecting your data and methods; generating your statistics; organizing your report; and telling your story. Throughout, the focus is squarely on what matters most: transforming data into insights that are clear, accurate, and can be acted upon.
Author: Ramesh Sharda
Publisher:
ISBN: 9781292341552
Category : Business intelligence
Languages : en
Pages : 832
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Book Description
For courses in decision support systems, computerized decision-making tools, and management support systems. Market-leading guide to modern analytics, for better business decisionsAnalytics, Data Science, & Artificial Intelligence: Systems for Decision Support is the most comprehensive introduction to technologies collectively called analytics (or business analytics) and the fundamental methods, techniques, and software used to design and develop these systems. Students gain inspiration from examples of organisations that have employed analytics to make decisions, while leveraging the resources of a companion website. With six new chapters, the 11th edition marks a major reorganisation reflecting a new focus -- analytics and its enabling technologies, including AI, machine-learning, robotics, chatbots, and IoT.
Author: Joanne Rodrigues
Publisher: Addison-Wesley Professional
ISBN: 0135258634
Category : Computers
Languages : en
Pages : 735
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Book Description
Use Product Analytics to Understand Consumer Behavior and Change It at Scale Product Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change what people do at scale. She complements these with powerful social science techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change. Writing for entrepreneurs, product managers/marketers, and other business practitioners, Rodrigues teaches through intuitive examples from both web and offline environments. Avoiding math-heavy explanations, she guides you step by step through choosing the right techniques and algorithms for each application, running analyses in R, and getting answers you can trust. Develop core metrics and effective KPIs for user analytics in any web product Truly understand statistical inference, and the differences between correlation and causation Conduct more effective A/B tests Build intuitive predictive models to capture user behavior in products Use modern, quasi-experimental designs and statistical matching to tease out causal effects from observational data Improve response through uplift modeling and other sophisticated targeting methods Project business costs/subgroup population changes via advanced demographic projection Whatever your product or service, this guide can help you create precision-targeted marketing campaigns, improve consumer satisfaction and engagement, and grow revenue and profits. Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.
Author: Arshdeep Bahga
Publisher: Vpt
ISBN: 9780996025546
Category : Computers
Languages : en
Pages : 544
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Book Description
Big data is defined as collections of datasets whose volume, velocity or variety is so large that it is difficult to store, manage, process and analyze the data using traditional databases and data processing tools. We have written this textbook to meet this need at colleges and universities, and also for big data service providers.
Author: Natalia Andrienko
Publisher: Springer Nature
ISBN: 3030561461
Category : Computers
Languages : en
Pages : 440
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Book Description
This textbook presents the main principles of visual analytics and describes techniques and approaches that have proven their utility and can be readily reproduced. Special emphasis is placed on various instructive examples of analyses, in which the need for and the use of visualisations are explained in detail. The book begins by introducing the main ideas and concepts of visual analytics and explaining why it should be considered an essential part of data science methodology and practices. It then describes the general principles underlying the visual analytics approaches, including those on appropriate visual representation, the use of interactive techniques, and classes of computational methods. It continues with discussing how to use visualisations for getting aware of data properties that need to be taken into account and for detecting possible data quality issues that may impair the analysis. The second part of the book describes visual analytics methods and workflows, organised by various data types including multidimensional data, data with spatial and temporal components, data describing binary relationships, texts, images and video. For each data type, the specific properties and issues are explained, the relevant analysis tasks are discussed, and appropriate methods and procedures are introduced. The focus here is not on the micro-level details of how the methods work, but on how the methods can be used and how they can be applied to data. The limitations of the methods are also discussed and possible pitfalls are identified. The textbook is intended for students in data science and, more generally, anyone doing or planning to do practical data analysis. It includes numerous examples demonstrating how visual analytics techniques are used and how they can help analysts to understand the properties of data, gain insights into the subject reflected in the data, and build good models that can be trusted. Based on several years of teaching related courses at the City, University of London, the University of Bonn and TU Munich, as well as industry training at the Fraunhofer Institute IAIS and numerous summer schools, the main content is complemented by sample datasets and detailed, illustrated descriptions of exercises to practice applying visual analytics methods and workflows.
Author: Hadley Wickham
Publisher: "O'Reilly Media, Inc."
ISBN: 1491910364
Category : Computers
Languages : en
Pages : 521
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Book Description
Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You'll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you've learned along the way. You'll learn how to: Wrangle—transform your datasets into a form convenient for analysis Program—learn powerful R tools for solving data problems with greater clarity and ease Explore—examine your data, generate hypotheses, and quickly test them Model—provide a low-dimensional summary that captures true "signals" in your dataset Communicate—learn R Markdown for integrating prose, code, and results
Author: Tommy Blanchard
Publisher: Packt Publishing Ltd
ISBN: 1789952107
Category : Computers
Languages : en
Pages : 420
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Book Description
Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key FeaturesStudy new techniques for marketing analyticsExplore uses of machine learning to power your marketing analysesWork through each stage of data analytics with the help of multiple examples and exercisesBook Description Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments. The book starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation. As you make your way through the chapters, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding chapters, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices. By the end of this book, you will be able to build your own marketing reporting and interactive dashboard solutions. What you will learnAnalyze and visualize data in Python using pandas and MatplotlibStudy clustering techniques, such as hierarchical and k-means clusteringCreate customer segments based on manipulated data Predict customer lifetime value using linear regressionUse classification algorithms to understand customer choiceOptimize classification algorithms to extract maximal informationWho this book is for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary.
Author: Jesus Rogel-Salazar
Publisher: CRC Press
ISBN: 0429822324
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
Advanced Data Science and Analytics with Python enables data scientists to continue developing their skills and apply them in business as well as academic settings. The subjects discussed in this book are complementary and a follow-up to the topics discussed in Data Science and Analytics with Python. The aim is to cover important advanced areas in data science using tools developed in Python such as SciKit-learn, Pandas, Numpy, Beautiful Soup, NLTK, NetworkX and others. The model development is supported by the use of frameworks such as Keras, TensorFlow and Core ML, as well as Swift for the development of iOS and MacOS applications. Features: Targets readers with a background in programming, who are interested in the tools used in data analytics and data science Uses Python throughout Presents tools, alongside solved examples, with steps that the reader can easily reproduce and adapt to their needs Focuses on the practical use of the tools rather than on lengthy explanations Provides the reader with the opportunity to use the book whenever needed rather than following a sequential path The book can be read independently from the previous volume and each of the chapters in this volume is sufficiently independent from the others, providing flexibility for the reader. Each of the topics addressed in the book tackles the data science workflow from a practical perspective, concentrating on the process and results obtained. The implementation and deployment of trained models are central to the book. Time series analysis, natural language processing, topic modelling, social network analysis, neural networks and deep learning are comprehensively covered. The book discusses the need to develop data products and addresses the subject of bringing models to their intended audiences – in this case, literally to the users’ fingertips in the form of an iPhone app. About the Author Dr. Jesús Rogel-Salazar is a lead data scientist in the field, working for companies such as Tympa Health Technologies, Barclays, AKQA, IBM Data Science Studio and Dow Jones. He is a visiting researcher at the Department of Physics at Imperial College London, UK and a member of the School of Physics, Astronomy and Mathematics at the University of Hertfordshire, UK.
