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Analytical CRM

Analytical CRM PDF Author: Markus Wübben
Publisher: Springer Science & Business Media
ISBN: 3834981214
Category : Business & Economics
Languages : en
Pages : 286

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Book Description
Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how customers’ cross-buying behavior can be stimulated and how customers’ relationship length and depth, meaning customers’ activity and purchase-levels, can be predicted.