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Author: James Webster
Publisher: Routledge
ISBN: 1136282122
Category : Social Science
Languages : en
Pages : 350
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Book Description
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Author: James Webster
Publisher: Routledge
ISBN: 1136282122
Category : Social Science
Languages : en
Pages : 350
Get Book Here
Book Description
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Author: James Webster
Publisher: Routledge
ISBN: 1135603413
Category : Business & Economics
Languages : en
Pages : 417
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Book Description
Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Author: Thomas Capnor Brown
Publisher:
ISBN:
Category : Landscape assessment
Languages : en
Pages : 48
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Book Description
Author: Benjamin Drake Wright
Publisher:
ISBN: 9780941938013
Category : Psychological tests
Languages : en
Pages : 206
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Book Description
Author: James Webster
Publisher: Routledge
ISBN: 1135603421
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Author: Daron Acemoglu
Publisher: Currency
ISBN: 0307719227
Category : Business & Economics
Languages : en
Pages : 546
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Book Description
Brilliant and engagingly written, Why Nations Fail answers the question that has stumped the experts for centuries: Why are some nations rich and others poor, divided by wealth and poverty, health and sickness, food and famine? Is it culture, the weather, geography? Perhaps ignorance of what the right policies are? Simply, no. None of these factors is either definitive or destiny. Otherwise, how to explain why Botswana has become one of the fastest growing countries in the world, while other African nations, such as Zimbabwe, the Congo, and Sierra Leone, are mired in poverty and violence? Daron Acemoglu and James Robinson conclusively show that it is man-made political and economic institutions that underlie economic success (or lack of it). Korea, to take just one of their fascinating examples, is a remarkably homogeneous nation, yet the people of North Korea are among the poorest on earth while their brothers and sisters in South Korea are among the richest. The south forged a society that created incentives, rewarded innovation, and allowed everyone to participate in economic opportunities. The economic success thus spurred was sustained because the government became accountable and responsive to citizens and the great mass of people. Sadly, the people of the north have endured decades of famine, political repression, and very different economic institutions—with no end in sight. The differences between the Koreas is due to the politics that created these completely different institutional trajectories. Based on fifteen years of original research Acemoglu and Robinson marshall extraordinary historical evidence from the Roman Empire, the Mayan city-states, medieval Venice, the Soviet Union, Latin America, England, Europe, the United States, and Africa to build a new theory of political economy with great relevance for the big questions of today, including: - China has built an authoritarian growth machine. Will it continue to grow at such high speed and overwhelm the West? - Are America’s best days behind it? Are we moving from a virtuous circle in which efforts by elites to aggrandize power are resisted to a vicious one that enriches and empowers a small minority? - What is the most effective way to help move billions of people from the rut of poverty to prosperity? More philanthropy from the wealthy nations of the West? Or learning the hard-won lessons of Acemoglu and Robinson’s breakthrough ideas on the interplay between inclusive political and economic institutions? Why Nations Fail will change the way you look at—and understand—the world.
Author: Ajit Roy
Publisher:
ISBN:
Category :
Languages : en
Pages : 522
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Book Description
It is observed that Researchers face a lot of difficulties in planning, design, collection, analysis and interpretation of Likert Scale data. Therefore, as an aid for the researchers it is attempted to write a book entitled 'A Comprehensive Guide for Design, Collection, Analysis and Presentation of Likert and other Rating Scale Data' on this subject with the following chapters 1. Basics of Likert Scale 2. General Issues of Likert Scaling 3. Templates for Creating Likert Scales 4. Basic Concepts of Measurement 5. Analysis of Likert Data 6. Appropriate Chart or Graph for Likert scale 7. Likert Scale Data Analysis with Statistical Software.This book discusses various efforts to identify, collect, analyse, improve, and present Likert data collected by rating scales such as Likert Scale. Most importunately the book illustrates, review, and critique several forms of collection, analysis, graphical presentation and interpretation of results from studies using rating scales. The most salient and striking features covered in this book are as followsDifferences between Likert-type or Likert scale dataLikert-type data is an ordinal data, therefore, non-parametric tests such as Mann Whitney-U test, Wilcoxon signed-rank test, Kruskal-Wallis test should be used in lieu of parametric tests.Likert scale data, on the other hand, are analysed as interval data. and analysis that can be performed includes mean for central tendency, standard deviations for variability, Pearson's r for bivariate analysis, t-test and ANOVA for comparing group means, and regression procedures for associations.For Likert-type data mode or median is used for measuring central tendency and frequencies for variability. Analysis appropriate for ordinal scale items that includes the chi-square measure of association, Kendall Tau B, and Kendall Tau C.The dispute over the use of parametric versus non-parametric methods for the analysis of Likert scale ordinal data has raged for the past eight decades is discussed fully and suggested the right one.Focuses on validity, reliability and analysis of the Likert ScalePictorial display of several ways in which statistical data may be presented pictorially such as different types of graphs and diagrams is covered.Demonstration for Calculating Descriptive Statistics, Chi-Square Goodness-of-Fit, Mann-Whitney U Test, Sign Test, Wilcoxon-Mann-Whitney test and Cronbach's alpha with examples using SPSS.
Author: Eric D. Kolaczyk
Publisher: Springer Science & Business Media
ISBN: 0387881468
Category : Computers
Languages : en
Pages : 397
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Book Description
In recent years there has been an explosion of network data – that is, measu- ments that are either of or from a system conceptualized as a network – from se- ingly all corners of science. The combination of an increasingly pervasive interest in scienti c analysis at a systems level and the ever-growing capabilities for hi- throughput data collection in various elds has fueled this trend. Researchers from biology and bioinformatics to physics, from computer science to the information sciences, and from economics to sociology are more and more engaged in the c- lection and statistical analysis of data from a network-centric perspective. Accordingly, the contributions to statistical methods and modeling in this area have come from a similarly broad spectrum of areas, often independently of each other. Many books already have been written addressing network data and network problems in speci c individual disciplines. However, there is at present no single book that provides a modern treatment of a core body of knowledge for statistical analysis of network data that cuts across the various disciplines and is organized rather according to a statistical taxonomy of tasks and techniques. This book seeks to ll that gap and, as such, it aims to contribute to a growing trend in recent years to facilitate the exchange of knowledge across the pre-existing boundaries between those disciplines that play a role in what is coming to be called ‘network science.
Author: Alex Bergen
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 3954896567
Category : Business & Economics
Languages : en
Pages : 49
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Book Description
This study analyzes the determinants of rating changes and the variables' marginal effects on rating change probabilities. Based on the results, it presents transition matrices by computing transition probabilities. Furthermore, this study analyzes subsamples of the data set, conditional on the business cycle and the economic strength of a country, by using interaction effects. The Author of this study thereby verifies whether or how the transition matrices change by including interaction effects. He applies a latent variable approach, using an ordered probit model, to calculate the effects of different variables on the probabilities of rating changes.
Author: Michael A. McDaniel
Publisher:
ISBN:
Category : Employee selection
Languages : en
Pages : 52
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Book Description
