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Author:
Publisher: Stella Kulumbegova
ISBN: 3330328606
Category :
Languages : en
Pages : 92
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Book Description
Prague is one of the attractive cities in Europe, due to its rich history and delightful cuisine. Due to this, many travelers visit Prague for holidays or on a business purpose. Czech Republic attracts foreigners, by the cheap alcohol and attractive weather. As the research shown, people in the Czech Republic, are not willing to organize many events, not because it cost too much, but because people do not like to waste their money for that kind of things. If, they do so, they do it for a purpose. On the other hand, foreigners, especially the UK and U.S. citizens are most likely to visit Prague and organize their events.
Author:
Publisher: Stella Kulumbegova
ISBN: 3330328606
Category :
Languages : en
Pages : 92
Get Book
Book Description
Prague is one of the attractive cities in Europe, due to its rich history and delightful cuisine. Due to this, many travelers visit Prague for holidays or on a business purpose. Czech Republic attracts foreigners, by the cheap alcohol and attractive weather. As the research shown, people in the Czech Republic, are not willing to organize many events, not because it cost too much, but because people do not like to waste their money for that kind of things. If, they do so, they do it for a purpose. On the other hand, foreigners, especially the UK and U.S. citizens are most likely to visit Prague and organize their events.
Author: Laurence Carter
Publisher: AuthorHouse
ISBN: 1467859362
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
Event Planning is an exciting option for individuals looking for a new and different career. There is an increasing demand for trained Event Managers, to work in a wide variety of organizations, and as freelance entrepreneurs. Their task is to take on the responsibility for planning and organizing events. Yes it is hard work, but it can also be quite enjoyable, especially when you see the results of your efforts, cumulating in the successful staging of an event. Event Planning is a good option for an entrepreneur looking to earn extra money. The opportunities are there, for an Event Manager to undertake varying assignments, exposing themselves to different types of events that require a wide variety of skills. This text attempts to help readers to develop an understanding of how events should be researched, developed, planned and managed leading up to the day of the event. It also examines the process of evaluation that takes place after the event has occurred. Its aim is to help the reader build their practical skills in Event Management. Key areas that are addressed in this text include: Initial selection of an Event Feasibility Study and Business Planning for an event The key processes that are involved in the planning and staging of an event Promotional management for an event, and the production of promotional materials Methods of evaluation for an event After reading this text, readers should have a greater understanding of what it takes to successfully plan and manage an event and this should encourage them to put what they have learned into practice. Laurence Carter
Author: Azizul Hassan
Publisher: Springer Nature
ISBN: 9811680701
Category : Business & Economics
Languages : en
Pages : 425
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Book Description
It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges affecting tourism in Asia. A blend of comprehensive and extensive efforts by the contributors and editors, it is designed especially to cover technology applications in tourism fairs, festivals and events in Asia. The application and practice of technologies in tourism, including the relevant niches of fairs, festivals and events are also covered, with a focus on the importance of technology in tourism. This book highlights, in a comprehensive manner, technologies that are impacting the tourism industry in Asia, as well as the constraints it is facing. It deals with distinct topics, such as tourism promotion, technology-driven sustainable tourism development, social media, accessibility and so on to cover fairs, festivals and events. This book is a significant contribution towards the very limited knowledge in this identified research area, with examples from selected Asian countries. This book is designed to accommodate both qualitative and quantitative research linking theory and practice. This book has a clear focus on outlining the research issues. Each chapter of the book highlights a methodology that was used, with rationale for its use. This book addresses a number of revisions that unify the theme or framework to integrate the chapters.
Author: Christoph Müller
Publisher: GRIN Verlag
ISBN: 3668397449
Category : Business & Economics
Languages : en
Pages : 48
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Book Description
Case Study from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: A, Prifysgol Cymru University of Wales, language: English, abstract: This paper aims to make appropriate recommendations, corroborated by academic and practical knowledge, that should contribute to the turnaround of the ailing Prague Hotel. The recommendations are based on the case study information provided in the appendix. Given the increasing importance of the internet the paper devotes considerable attention to online marketing activities. In particular, it focuses on online distribution, web design, search engine optimisation and online advertising, but it will also refer to market segmentation as well as product and pricing strategies. The impact of information technology on the hotel industry is highlighted by a separate case study of the hotel chain Omena Hotels. In addition, an industry analysis using Michael Porter’s Five Forces model is provided in the appendix. Since employees make a significant contribution to guest satisfaction and eventually business success, the paper refers to the key factors that affect employee motivation, satisfaction and retention. Due to the complexity of the aspects covered in this paper and the need to clarify some of them more comprehensively, appendices are provided that include more detailed information and practical examples.
Author: Tony Rogers
Publisher: Routledge
ISBN: 1317528794
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.
Author: Arch G. Woodside
Publisher: CABI
ISBN: 1845933230
Category : Business & Economics
Languages : en
Pages : 540
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Book Description
This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index.
Author: Ales Bernatik
Publisher: CRC Press
ISBN: 1351966863
Category : Science
Languages : en
Pages : 316
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Book Description
This book collects the papers presented at the 6th International Conference on Risk Analysis and Crisis Response (RACR-2017) held in Ostrava/Prague, Czech Republic, on June 5-9, 2017, organized by VSB-Technical University of Ostrava, Czech Republic. The overall theme of the sixth international conference on risk analysis and crisis response is Risk Analysis and Management – Trends, Challenges and Emerging Issues, highlighting science and technology to improve risk analysis capabilities and to optimize crisis response strategy. This book contains primarily research articles of risk issues. Underlying topics include natural hazards and major (chemical) accidents prevention, disaster risk reduction and society resilience, information and communication technologies safety and cybersecurity, modern trends in crisis management, energy and resources security, critical infrastructure, nanotechnology safety and others. All topics include aspects of multidisciplinarity and complexity of safety in education and research. The book should be valuable to professors, engineers, officials, businessmen and graduate students in risk analysis and risk management. About the book series Communications in Cybernetics, Systems Science and Engineering - Proceedings (CCSSEP) is a cross-disciplinary book series devoted to theoretical and applied research contributions, that cater to a rapidly growing worldwide interest in a cybernetic and systemic methodology with an ever-increasing capacity to deal with new challenges in a way that traditional science cannot. The series aims to become a comprehensive reference work on and guide to developments within the field and strategies required for better implementation of advances, with a view to environmental protection and sustainable social and economic development. The CCSSE series targets all working in theoretical and applied fields of cybernetics, systems science and engineering, e.g. academics, researchers and consultants, computer and information scientists, development and systems engineers, mathematicians, management cyberneticists and systemists, medical scientists, and intelligent and manufacturing engineers in industry, as well as leading decision- and policy-makers. Series editor: Jeffrey ‘Yi-Lin’ Forrest
Author: Nigel G. Evans
Publisher: Taylor & Francis
ISBN: 1000961834
Category : Business & Economics
Languages : en
Pages : 1067
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Book Description
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the most significant global crisis ever, as well as significant technology advances and issues related to sustainability. New features and topics in this fourth edition include: New international tourism, hospitality and events case studies from both SMEs and large-scale businesses are integrated throughout to show applications of strategic management theory. New Technology Focus short cases are included, as well as longer combined sector case studies on topics such as COVID-19 impacts. A new chapter on sustainability and corporate social responsibility explores how the principles of sustainability can be incorporated into the strategy of tourism, hospitality and events organizations. Technology is integrated into all chapters, looking at big data, artificial intelligence, the external political environment, social media and e-marketing, absorptive capacity and innovation. Impacts and implications of COVID-19 are discussed, considering industry responses, financial implications and future emergent strategies. A contemporary view incorporates the broad range of academic literature and industry developments that have emerged in recent years and provides a particular focus on smaller organizations, recognizing their key role. Web support for tutors and students provides explanations and guidelines for instructors on how to use the textbook and case studies, additional exercises and video links for students. This book is written in an accessible and engaging style and structured logically, with useful features throughout to aid students’ learning and understanding. It is an essential resource for tourism, hospitality and events students.
Author: Almir Peštek
Publisher: Emerald Group Publishing
ISBN: 1789737575
Category : Business & Economics
Languages : en
Pages : 163
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Book Description
Gastronomy for Tourism Development provides readers with insight into the political reasons all countries in the region pay little attention to the common gastronomic heritage. It challenges the issues faced by those within the industry, addressing the potential for the region to become a sustainable and attractive European food destination.
Author: Simon Hudson
Publisher: SAGE Publications Limited
ISBN: 1529672953
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson is a tourism and hospitality professor at the University of South Carolina. Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.
