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Author: Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher: Dykinson
ISBN: 8491489037
Category :
Languages : en
Pages :
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Book Description
Este libro puede considerarse como una vía imprescindible para tratar de “ordenar el tráfico” en el complicado mundo del Turismo. Dos tercios de la Gran Muralla China está llena de brechas y de grafiti, en buena parte por el desembarco de excursionistas. Una joya de la historia, padece los efectos de millones de turistas que la visitan, con las facilidades que da el precio de los viajes y de los tour operadores que ponen cualquier destino a nuestro alcance.
Author: Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher: Dykinson
ISBN: 8491489037
Category :
Languages : en
Pages :
Get Book Here
Book Description
Este libro puede considerarse como una vía imprescindible para tratar de “ordenar el tráfico” en el complicado mundo del Turismo. Dos tercios de la Gran Muralla China está llena de brechas y de grafiti, en buena parte por el desembarco de excursionistas. Una joya de la historia, padece los efectos de millones de turistas que la visitan, con las facilidades que da el precio de los viajes y de los tour operadores que ponen cualquier destino a nuestro alcance.
Author: Víctor Calderón Fajardo
Publisher: Universidad Almería
ISBN: 8413512328
Category : Business & Economics
Languages : es
Pages : 76
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Book Description
El presente libro trata de visibilizar un conjunto de tendencias turísticas, en ocasiones interpretadas como subtipologías, no estudiadas en profundidad o tenidas en plena consideración para la explotación turística. Aunque son claramente tendencias, recursos nicho, emergentes o endógenos en muchos destinos, todavía no hay una industria desarrollada que los divulgue o los explote todo su potencial. La visita a un destino turístico es una experiencia que no solo está configurada por elementos tradicionales intrínsecos y del entorno, como el patrimonio, la gastronomía o la naturaleza, sino también se compone de otros elementos tangibles e intangibles que condicionan, no solo la experiencia turística, sino nuevas formas de reclamo y valor en el destino. Alrededor de las nuevas necesidades, valores y principios que rigen la sociedad en las diferentes generaciones se han ido desarrollando tendencias de turismo nuevas como el hípster, de videojuegos u el oscuro. Estas necesidades de conocer o identificarse con unos principios, valores, intereses y gustos se están convirtiendo en un reclamo de valor importante que justifican el mero desplazamiento al destino. Los destinos que antes y mejor se adapten a entender las necesidades de los mercados turísticos y que apuesten por una oferta complementaria y diversificada serán aquellos que tendrán una clara ventaja, en un mercado ya de por sí altamente competitivo.
Author: Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher: Dykinson
ISBN: 841324837X
Category :
Languages : en
Pages :
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Book Description
La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.
Author: Nicholas Dagen Bloom
Publisher: Rowman & Littlefield Publishers
ISBN: 074256942X
Category : Travel
Languages : en
Pages : 241
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Book Description
Moving beyond the tequila-soaked clichés of Mexican tourism, this multifaceted book explores the influence and experiences of Americans in Mexico since World War II. The authors trace Mexico's growing role as an important refuge for Americans seeking not only sun and fun but an alternative cultural and social model. Delving into the rich and varied worlds of political exiles, students, art dealers, retiree/artist colonies, and tourist zones, this work illustrates why large numbers of Americans have been irresistibly drawn to Mexico. Specialists in literature, anthropology, history, and geography bring their unique perspectives to the stories of these migrants, offering a fascinating interpretation to all those interested in modern Mexican history, border studies, tourism, and retirement in Mexico.
Author: Constantine Stephanidis
Publisher: Springer Nature
ISBN: 3031492129
Category : Computers
Languages : en
Pages : 595
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Book Description
This two-volme set CCIS 1957-1958 is part of the refereed proceedings of the 25th International Conference on Human-Computer Interaction, HCII 2023, which was held in Copenhagen, Denmark, in July 2023. A total of 5583 individuals from academia, research institutes, industry, and governmental agencies from 88 countries submitted contributions, and 1276 papers and 275 posters were included in the proceedings that were published just before the start of the conference. Additionally, 296 papers and 181 posters are included in the volumes of the proceedings published after the conference, as “Late Breaking Work” (papers and posters). The contributions thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas.
Author: João Vidal Carvalho
Publisher: Springer Nature
ISBN: 9819903378
Category : Technology & Engineering
Languages : en
Pages : 744
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Book Description
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology and Systems (ICOTTS 2022), held at University of Chile, Santiago de Chile, Chile, from 3 to 5 November 2022. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Author: Carlos Montenegro
Publisher: Springer Nature
ISBN: 3031437330
Category : Technology & Engineering
Languages : en
Pages : 388
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Book Description
This book presents advances in the research of various entities in the world, which are working on the application of technology or management in tourism. Indeed, one of the sectors hardest hit by the pandemic was tourism, likewise one of the post-pandemic effects is the rapid recovery of the sector, but more importantly is the great innovation that has occurred in marketing strategies for tourism using technology and applying management strategies not only to be more profitable but to have the best customer satisfaction. The book is aimed at the general public that seeks to innovate, learn from lessons learned and establish a knowledge base in mechanisms that apply technology or management in tourism, with the aim of improving the experience of all those involved in the business chain. This compendium aims to share all those great experiences and researches in the areas of: Managements, Tourism, Marketing strategies in Management, Tourism and Technology, Technology, Applied Computer Science, Artificial Intelligence, Business Administration, Cloud Computing, Educational Management, Finance, Insurance and Services Management, Health Tourism, Human Resource Management, Information Systems Planning and Management, Information Technologies in Tourism, Internet Technology, Knowledge Management, Management of Supply Chain and Logistics, Marketing Innovation, Robotics, Strategic Management Innovation, Sustainability Management, Technical Economy Management, Technical Innovation and Management, Technology in Tourism and Tourist Experience, Tourism Industry and Ecology, Tourism Management, a total of 77 research projects and many spaces and relationships between researchers to collaborate in the advancement of science are presented.
Author: Marina Novelli
Publisher: Routledge
ISBN: 1351022539
Category : Social Science
Languages : en
Pages : 510
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Book Description
This book provides a comprehensive and readable overview of the critical debates and controversies around tourism in Africa, and the major factors that are affecting tourism development now and in the future. Drawing upon research emerging from collaborations between a growing number of African academics and practitioners based in the continent and in the African diaspora as well as international colleagues, the Handbook offers key critical insights into the issues, challenges and trends that Africa and African tourism is facing. Part I covers continent-wide issues such as climate change, ICT, heritage and development. The remaining parts are organised along geographic lines, with each chapter covering the development of tourism, current trends and discussion of critical issues such as community participation, gender, backpacking, urban tourism, wildlife tourism and conservation. Combining an overview of key theories, concepts, contemporary issues and debates, this book will be a valuable resource for students, academics and practitioners investigating the role of tourism in Africa.
Author: José Manuel Saiz-Álvarez
Publisher: Springer
ISBN: 3030155269
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
In order to respond to economic globalization and increased competitive pressures, companies need innovative, efficient and effective management strategies. Accordingly, this book explores various scenarios faced by entrepreneurs and family businesses, and proposes strategies to tackle the challenges and seize opportunities to grow in a highly competitive environment. It underscores the importance of deploying vital strategies to survive and flourish in the long term, overcoming challenges, and capitalizing on opportunities in order to attain / maintain a competitive position. By presenting and integrating the latest insights and case studies on entrepreneurship, family businesses, and strategy research, the book provides concrete recommendations for effective business survival and growth.
Author: Rubén Camilo Lois-González
Publisher: Springer Nature
ISBN: 3030494640
Category : Science
Languages : en
Pages : 392
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Book Description
This edited volume highlights the geographies of six European Mediterranean countries: France, Spain, Italy, Portugal, Turkey and Greece. The book provides a balanced overview on what the geographers of these six countries have investigated and reflected in recent decades. This thematically arranged book takes into account the national differences of the authors, but also highlights the main contributions of Mediterranean geographies on a global scale. It reinforces a perception of common problems and debates in Southern Europe. This book appeals to the institutionalized geographical community of Mediterranean countries but also to a global audience of scholars of geography, territorial and spatial studies, social sciences and history.
