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Author: United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 13
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Book Description
Author: United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 13
Get Book Here
Book Description
Author: United States. Urban Mass Transportation Administration
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages :
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Book Description
Author: United States. Office of Transit Management
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 116
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Book Description
Author: Beverly R. Silverberg
Publisher: Transportation Research Board
ISBN: 9780309061216
Category : Transportation
Languages : en
Pages : 68
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Book Description
Offers information from selected North American and other transit agencies about the existing environment for advertising on transit property and describes agency experiences. It also explores innovative revenue-generating practices.
Author: United States. Urban Mass Transportation Administration
Publisher:
ISBN:
Category : Urban transportation
Languages : en
Pages : 114
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Book Description
Author: Grey Advertising Inc
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 37
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Book Description
Author: Chris Lovelock
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Author: United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 44
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Book Description
Author: Rebecca Elmore-Yalch
Publisher: Transportation Research Board
ISBN: 9780309062688
Category : Transportation
Languages : en
Pages : 212
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Book Description
Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.
Author: Ben Morris
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 202
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Book Description
