Author: Joel Benjamin Cohen
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 64
Book Description
An Interactive Consumer-product Typological System
Author: Joel Benjamin Cohen
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 64
Book Description
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 64
Book Description
An Interactonist Approach to Consumer Behavior
Author: Lorne Bozinoff
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 32
Book Description
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 32
Book Description
Online Consumer Psychology
Author: Curtis P. Haugtvedt
Publisher: Psychology Press
ISBN: 1135608113
Category : Business & Economics
Languages : en
Pages : 567
Book Description
Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
Publisher: Psychology Press
ISBN: 1135608113
Category : Business & Economics
Languages : en
Pages : 567
Book Description
Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
Effects of Expectation Creation and Disconfirmation on Belief Elements of Cognitive Structure
Author: Jerry Corrie Olson
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 36
Book Description
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 36
Book Description
Article Collection on Human Aspects in Adaptive and Personalized Interactive Environments (HAAPIE)
Author: Vania Gatseva Dimitrova
Publisher: Frontiers Media SA
ISBN: 2889663752
Category : Science
Languages : en
Pages : 155
Book Description
Publisher: Frontiers Media SA
ISBN: 2889663752
Category : Science
Languages : en
Pages : 155
Book Description
On Theory Building in Marketing
Author: Peter D. Bennett
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 38
Book Description
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 38
Book Description
The Use of Restricted and Unrestricted Maximum Likelihood Factor Analysis to Examine Alternative Measures of Brand Loyalty
Author: Andrew A. Mitchell
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 50
Book Description
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 50
Book Description
Perceptual Distortion in the Development of Brand Attitudes
Author: Stephen Jacob Miller
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 26
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 26
Book Description
The Effect of Chronic Self-esteem and Distraction on Pursuasibility
Author: Stewart W. Bither
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 26
Book Description
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 26
Book Description
Civil Engineer's Handbook of Professional Practice
Author: Karen Hansen
Publisher: John Wiley & Sons
ISBN: 0470901640
Category : Technology & Engineering
Languages : en
Pages : 767
Book Description
A well-written, hands-on, single-source guide to the professional practice of civil engineering There is a growing understanding that to be competitive at an international level, civil engineers not only must build on their traditional strengths in technology and science but also must acquire greater mastery of the business of civil engineering. Project management, teamwork, ethics, leadership, and communication have been defined as essential to the successful practice of civil engineering by the ASCE in the 2008 landmark publication, Civil Engineering Body of Knowledge for the 21st Century (BOK2). This single-source guide is the first to take the practical skills defined by the ASCE BOK2 and provide illuminating techniques, quotes, case examples, problems, and information to assist the reader in addressing the many challenges facing civil engineers in the real world. Civil Engineer's Handbook of Professional Practice: Focuses on the business and management aspects of a civil engineer's job, providing students and practitioners with sound business management principles Addresses contemporary issues such as permitting, globalization, sustainability, and emerging technologies Offers proven methods for balancing speed, quality, and price with contracting and legal issues in a client-oriented profession Includes guidance on juggling career goals, life outside work, compensation, and growth From the challenge of sustainability to the rigors of problem recognition and solving, this book is an essential tool for those practicing civil engineering.
Publisher: John Wiley & Sons
ISBN: 0470901640
Category : Technology & Engineering
Languages : en
Pages : 767
Book Description
A well-written, hands-on, single-source guide to the professional practice of civil engineering There is a growing understanding that to be competitive at an international level, civil engineers not only must build on their traditional strengths in technology and science but also must acquire greater mastery of the business of civil engineering. Project management, teamwork, ethics, leadership, and communication have been defined as essential to the successful practice of civil engineering by the ASCE in the 2008 landmark publication, Civil Engineering Body of Knowledge for the 21st Century (BOK2). This single-source guide is the first to take the practical skills defined by the ASCE BOK2 and provide illuminating techniques, quotes, case examples, problems, and information to assist the reader in addressing the many challenges facing civil engineers in the real world. Civil Engineer's Handbook of Professional Practice: Focuses on the business and management aspects of a civil engineer's job, providing students and practitioners with sound business management principles Addresses contemporary issues such as permitting, globalization, sustainability, and emerging technologies Offers proven methods for balancing speed, quality, and price with contracting and legal issues in a client-oriented profession Includes guidance on juggling career goals, life outside work, compensation, and growth From the challenge of sustainability to the rigors of problem recognition and solving, this book is an essential tool for those practicing civil engineering.