An Exploratory Study of the Impact of Acculturation on Fashion Consumption Among Hispanic Immigrants in the U.S. PDF Download
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Author: Laura Patricia Toloza
Publisher:
ISBN:
Category : Acculturation
Languages : en
Pages : 160
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Book Description
With a population of 58 million in 2016, the Hispanic immigrant population in the U.S. is expected to grow nearly 30% by 2060 (Hispanic influence, 2016). Immigrants are affected by acculturation and often have difficulty maintaining their culture of origin. Prior studies have revealed acculturation influences on consumer behaviors, but despite the increased population and purchasing power of Hispanic immigrants in the U.S., few studies have explored the ways in which acculturation influences shopping behaviors for fashion products among Hispanic consumers. The purpose of this study is to explore the general attitude related to shopping (i.e., shopping orientation) of Hispanic immigrants, the acculturation level of those consumers, and the relationship between acculturation and shopping orientation. A snowball sampling was used to recruit a total of 15 married couples who were born and raised in a Hispanic country and moved to the U.S. after the age of 18. Interviews were conducted in Spanish, lasted about 60 minutes, and asked 20 open-ended questions. During the NVivo analysis process, interview data was categorized into key themes. Interview findings revealed that Hispanic immigrants maintain their original culture while adopting the host culture (i.e., integration). The majority of participants indicated that they prefer buying fashion products in the U.S. due to superior product quality (93%), affordable price (77%), convenient shopping (66%), national brands (63%), and customer service (43%). However, almost 70% of female participants indicated difficulties finding appropriate size and fit when buying clothing in the U.S. Hispanic immigrants tend to shop for clothing in their home countries when they want ethnic designs or leather goods and they are generally quality-conscious, price-conscious, brand-conscious, time-conscious, and recreational shoppers. These findings suggest a positive relationship between the integrated cultural values and shopping orientations of Hispanic immigrants.
Author: Laura Patricia Toloza
Publisher:
ISBN:
Category : Acculturation
Languages : en
Pages : 160
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Book Description
With a population of 58 million in 2016, the Hispanic immigrant population in the U.S. is expected to grow nearly 30% by 2060 (Hispanic influence, 2016). Immigrants are affected by acculturation and often have difficulty maintaining their culture of origin. Prior studies have revealed acculturation influences on consumer behaviors, but despite the increased population and purchasing power of Hispanic immigrants in the U.S., few studies have explored the ways in which acculturation influences shopping behaviors for fashion products among Hispanic consumers. The purpose of this study is to explore the general attitude related to shopping (i.e., shopping orientation) of Hispanic immigrants, the acculturation level of those consumers, and the relationship between acculturation and shopping orientation. A snowball sampling was used to recruit a total of 15 married couples who were born and raised in a Hispanic country and moved to the U.S. after the age of 18. Interviews were conducted in Spanish, lasted about 60 minutes, and asked 20 open-ended questions. During the NVivo analysis process, interview data was categorized into key themes. Interview findings revealed that Hispanic immigrants maintain their original culture while adopting the host culture (i.e., integration). The majority of participants indicated that they prefer buying fashion products in the U.S. due to superior product quality (93%), affordable price (77%), convenient shopping (66%), national brands (63%), and customer service (43%). However, almost 70% of female participants indicated difficulties finding appropriate size and fit when buying clothing in the U.S. Hispanic immigrants tend to shop for clothing in their home countries when they want ethnic designs or leather goods and they are generally quality-conscious, price-conscious, brand-conscious, time-conscious, and recreational shoppers. These findings suggest a positive relationship between the integrated cultural values and shopping orientations of Hispanic immigrants.
Author: Andrea C. Salazar
Publisher:
ISBN:
Category :
Languages : en
Pages : 197
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Book Description
The purpose of the current study is to understand better how acculturation, specifically acculturative stress, influences health and wellness among U.S.-born Mexican-heritage females. Specifically, the study explored the experiences of second- and U.S.-born Mexican-heritage women and their experiences of loss and gain of culture and its role in health and wellness, particularly mental health. Specifically, the study sought to explore how acculturative stress influenced health and mental health-maintenance practices. The Latino/a population is a large and fast growing population in the U.S. and the expected growth by 2050 will be 25% of the population (Pew Hispanic Center, 2012). Of the current total Latina/o population, 64% are of Mexican origin and 66% of those Mexican-origin Latina/os are U.S.-born (Pew Hispanic Center, 2012). However, literature regarding the healthand mental health of U.S.-born Latino/as is limited and asserts that there is a connection between racism, discrimination, and acculturation and health (Sternthal, Slopen, & Williams, 2011). The Hispanic Health Paradox highlights the perplexing direction with health outcomes among Spanish-speaking individuals (Markides & Coreil, 1986) and the decreasing health outcomes for the U.S. born generations (Acevedo-Garcia et al., 2007; Collins & David, 2009; de la Rosa, 2002; Guendelman et al., 1990; Ruiz et al., 2006; Scribner & Dwyer, 1989). The decrease is largely attributed to negative effects of acculturation and/or acculturation processes (de la Rosa, 2002; Guendelman et al., 1990; Scribner & Dwyer, 1989). A content analysis was conducted as the exploratory qualitative method for analyzing data for two reasons: (a) indicative and unobtrusive category formation and (b) easy integrationof cultural competence. The multi-step analyses of qualitative data per LeCompte (2000) was utilized as the framework for analysis of the current study, which included a process of coding, organizing, and interpreting the data. Participants included eight U.S.- born Mexican heritage female participants, of second-generation status. The participants' ages ranged from 24-37 years old (M = 32.12, SD = 5.51). As per study criteria, all participants reported their place of birth in the U.S. and in the state of California. In addition, half of the participants spoke both English and Spanish (n = 4) and the other half spoke English only (n = 4). All eight participants reported their language preference for English. In addition, all participants reported their generational status as second- generation, as per criteria for study participation. All of the participants identified their race as Hispanic or Latino and their ethnicity as Mexican/Mexican American. The findings revealed a number of meta-themes that described a bi-cultural world with which the U.S.-born Latinas contend, prominent experiences of racism and discrimination, conceptualization of health and wellness, and strength in one's Latina identity. In particular, the intersection of ethnicity and gender seemed to bring many difficult points of contention as well as strength. The findings provided some insight into a large gap into the literature exploring U.S.-born Mexican American heritage Latinas experiences of acculturative stress and health values.
Author: Loretta Ann Teel
Publisher:
ISBN:
Category :
Languages : en
Pages : 216
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Book Description
Author: M. Isabel Valdés
Publisher: Paramount Market Publishing
ISBN: 9780978660260
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
Isabel Valdes' most recent book features a completely new analysis of Latino segments, based on how long Latinos have lived in the U.S. culture. These new segments provide an understanding not just of acculturation, but of how the length of time in country affects the way companies should position their products for Latinos. These descriptions will help you quantify and differentiate among people who are recent arrivals in the U.S., those who are third generation and beyond, and those who are second generation. In reality, a huge share of the Latino population was born in the United States and the majority of babies born today in the U.S. have Latino parents.Hispanic Purchasing PowerThe Selig Center for Economic Growth at the University of Georgia estimates that U.S. Hispanic purchasing power increased dramatically during the 1990s and has continued to rise into the 21st century, from $212 billion in 1990 to $736 billion in 2005, a 347 percent increase over the 15 year period. By 2010, Jeffrey Humphrey, director of the Selig Center, projects Hispanic buying power will top $1 trillion. By 2050, some estimates place the value of Hispanic consumer marketplace between $2.5 and $3.6 trillion. With exciting new case studies and a focus on grassroots marketing and the internet, Ms. Valdes gives you the data and analysis you need to move your Latino marketing to the next level.
Author: Courtney Lamar
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
This study explores the shared challenges during the acculturation process of graduate student immigrants pursuing higher education in the United States. 13 graduate student immigrants at the University of San Francisco discuss their experiences of cultural adjustment into U.S. culture. Through qualitative interviews and thematic analysis, this study seeks to understand the acculturation experiences of graduate student immigrants in the San Francisco Bay Area of the United States. This analysis is based on the individual-level experience examining attitudes and acculturation strategies in the dominant society. Analysis, possibly policy implication for institutions of higher education, and possible directions for future research are discussed.
Author: Angie Muñeton
Publisher:
ISBN:
Category :
Languages : en
Pages : 21
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Book Description
Purpose: The purpose of this study is to examine the relationship between stress and alcohol abuse among Latinos/Latinx while acculturating to the U.S. dominant culture. Discussion and Implications: Literature findings have demonstrated a correlation between the acculturation process of Latinos to the United States and the relationship between stress and alcohol abuse. Mexican American immigrants are at greater risk of developing alcohol dependence due to stress, language barriers, legal status, and socio-economic disadvantage. Mexican born Latinos having a 91% chance of developing alcohol dependence (Caetano et al.2019). Acculturation to the U.S. culture varies by location of migration, age, gender, and the resources an individual has in their country of origin, can be a determining factor in their acculturation to the U.S. (Lee et al., 2013). Insufficiency of treatment for alcohol abuse within the Latino culture is partially due to gaps in communication, unfamiliarity resources, and of the helping systems of treatments in their community (Zemore et al., 2008).
Author: Maria Gracia Inglessis
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Hispanic cultural values drive the way Hispanic women communicate gender, attractiveness, age, ethnicity, and social class. Another important part of this work explains the competency that Hispanic women have in communicating the different roles of their identities through clothing and appearance. This competency allows them to balance the need to make a positive impression on others with the need for self-expression. Finally, this study illustrates the interconnection between the different aspects of the adoption of clothes by pointing out sensorial experience, fit, and interpersonal influence as the major drivers of adoption among Hispanic women.
Author: Felipe Korzenny
Publisher: Routledge
ISBN: 0750679034
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors¿ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics ¿Hispanic¿ Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Author: Dennis Aaron Ahern
Publisher:
ISBN:
Category : Electronic dissertations
Languages : en
Pages : 119
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Book Description
Biculturalism in the Latino population in U.S. has been found to relate to positive outcomes in the literature. However, little is known about the development of bicultural adaptation. The constituent parts of biculturalism, acculturation, and enculturation were measured over several years as part of an existing longitudinal study along with several variables that held promise as predictors of acculturation and enculturation change. An additional data point for acculturation and enculturation was gathered along with other important demographic information. Change in both acculturation and enculturation was modeled revealing that acculturation and enculturation increase and decrease linearly. The trajectory for acculturation is much steeper than the trajectory of enculturation, providing support for orthogonal measurement and indicating real possibilities for interventions to increase bicultural adaptation. The best-fit model for acculturation included years in the U.S., preference for speaking English, and receptive English vocabulary. The best-fit model for enculturation included years in the U.S., preference for speaking English, and receptive English vocabulary.
Author: Caroline Gazze
Publisher:
ISBN:
Category :
Languages : en
Pages : 32
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Book Description
Acculturation is a process of adjusting to a new language, new customs and norms, unfamiliar rules and laws, and lifestyle changes. Hispanics whom have immigrated to our country make up a substantial part of our population and are likely experiencing the acculturation process. The immigrant paradox suggests that in spite of the low socioeconomic status experienced by many acculturating Hispanics, physical health and mortality outcomes are better than those of non- Hispanic whites. However, studies looking at the relationship between acculturation and mental health have been less clear. Numerous studies on acculturation have shown inconsistent results, some of which point to acculturation and positive mental health outcomes and others that point to acculturation and negative mental health outcomes. Some researchers suggest that having a bicultural identity, that is, identifying with both one's origin and host culture smoothes the acculturation process and is a protective factor against negative mental health outcomes. Risk factors exist as well, particularly perceived discrimination, which can increase stress levels related to acculturation and negatively impact mental health. This study uses data collected from the MUSIC study to analyze the relationship between ethnic and American identities, discrimination, and depression among college students. Results revealed no relationship between ethnic and American identities and depression; however, discrimination was significantly related to depression among Hispanics. The experience of discrimination was also found to be worse for Hispanic men than Hispanic women.
