An Experimental Investigation of the Existence of Counterargument and Message Acceptance Among Readers of Comparative and Noncomparative Advertisements PDF Download
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Author: Mary Ann Stutts
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 336
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Author: Mary Ann Stutts
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 336
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Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 1862
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Abstracts of dissertations available on microfilm or as xerographic reproductions.
Author: American Academy of Advertising
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 864
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Author:
Publisher:
ISBN:
Category : Dissertation abstracts
Languages : en
Pages : 568
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Author: Khee Tow Chin
Publisher:
ISBN:
Category : Industrial sociology
Languages : en
Pages : 224
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Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 794
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Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 904
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Author: Cornelia Dröge
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 712
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Author: Karen S. Johnson-Cartee
Publisher: Routledge
ISBN: 1135439257
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
![An Experimental Investigation of the Effects of Profit and Nonprofit Sponsorship and Message Involvement on Responses to Comparative Advertising Messages [microform] PDF](https://books.google.com/books/content/images/frontcover/oEuvSgAACAAJ?fife=w80-h100)
Author: Auleen Carson
Publisher: National Library of Canada = Bibliothèque nationale du Canada
ISBN:
Category : Advertising
Languages : en
Pages : 400
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