An Analysis of Social Issue Advertising PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download An Analysis of Social Issue Advertising PDF full book. Access full book title An Analysis of Social Issue Advertising by Gwendolyn Denise McClain. Download full books in PDF and EPUB format.
Author: Gwendolyn Denise McClain
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
Get Book Here
Book Description
Author: Gwendolyn Denise McClain
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
Get Book Here
Book Description
Author: Erika Franklin Fowler
Publisher: Routledge
ISBN: 0429977905
Category : Political Science
Languages : en
Pages : 241
Get Book Here
Book Description
Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
Author: Kara Chan
Publisher: City University of HK Press
ISBN: 9629372835
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society. The collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion. Written by professors of advertising with experience from both within the industry and from international research, this is a senior level textbook designed to augment any studies in advertising, marketing, public relations or media studies.
Author: Nathaniel Persily
Publisher: Cambridge University Press
ISBN: 1108835554
Category : Business & Economics
Languages : en
Pages : 365
Get Book Here
Book Description
A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
Author: Lee E. Preston
Publisher:
ISBN:
Category : Business ethics
Languages : en
Pages : 0
Get Book Here
Book Description
Author: William Leiss
Publisher: Psychology Press
ISBN: 9780415903547
Category : Business & Economics
Languages : en
Pages : 442
Get Book Here
Book Description
Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
Author: Sukki Yoon
Publisher: Routledge
ISBN: 1315392526
Category : Business & Economics
Languages : en
Pages : 227
Get Book Here
Book Description
In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. Critics argue, however, that for-profit advertisers who endorse social responsibility are inherently serving commercial purposes and diluting the value of socially responsible advertising. Scholars in many fields—advertising, marketing, communications, and psychology—explore ways to encourage consumers, companies, and policymakers to adopt socially responsible behaviours, and to provide theoretical and practical insights regarding effective applications of pro-social and pro-environmental marketing messages. This book comprises ten chapters that contribute to advertising theory, research, and practice by providing an overview of current and diverse research that compares, contrasts, and reconciles conflicting views regarding social and environmental advertising; uncovering individual differences in perception of advertising messages and their consequences for social and environmental behaviours; reconciling societal and business interests; identifying a message factor that determines eco-friendly behaviours; and identifying source factors that enhance and weaken advertising effectiveness. This book was originally published as a special issue of the International Journal of Advertising.
Author: William Leiss
Publisher: Routledge
ISBN: 1135887349
Category : Business & Economics
Languages : en
Pages : 680
Get Book Here
Book Description
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
Author: Nancy B. Stutts
Publisher:
ISBN:
Category : Advocacy advertising
Languages : en
Pages : 886
Get Book Here
Book Description
Author: Seymour H. Fine
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
Get Book Here
Book Description
