An Analysis of Consumer Attitudes Relative to the Size, Shape, and Color of Frozen Food Packages PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download An Analysis of Consumer Attitudes Relative to the Size, Shape, and Color of Frozen Food Packages PDF full book. Access full book title An Analysis of Consumer Attitudes Relative to the Size, Shape, and Color of Frozen Food Packages by Irwin Bruce Brand. Download full books in PDF and EPUB format.
Author: Irwin Bruce Brand
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 182
Get Book Here
Book Description
Author: Irwin Bruce Brand
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 182
Get Book Here
Book Description
Author: Edward Emmett Garrison
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 60
Get Book Here
Book Description
Author: Richard Smith
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 40
Get Book Here
Book Description
Author: National Marketing Service Workshop
Publisher:
ISBN:
Category : Agricultural extension work
Languages : en
Pages : 538
Get Book Here
Book Description
Author: Food and Nutrition Information Center (U.S.)
Publisher:
ISBN:
Category : Food
Languages : en
Pages : 616
Get Book Here
Book Description
Author: American Can Company
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 73
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Color in advertising
Languages : en
Pages :
Get Book Here
Book Description
Color plays a strong role in shaping consumers' attitude toward brands, expectations, and likeability in the field of advertising. Associations with colors are formed within consumers' culture and are often universal in meaning. Through three studies, the role of color in relationship to perceived healthfulness on energy bar packaging is observed. The results show a strong correlation between a particular color associated with healthfulness due to preconceived color associations often highlighted in advertising strategies. However the results raised unexpected, yet insightful correlations with other colors, which participants identified as healthy. When participants were asked to pick the energy bar that they perceived as the healthiest out of the group, their answers suggested a consistent idea of health related colors. Implications are discussed for using color as an advertising strategy in order to sustain strong brand recognition and likeability in the energy bar market.
Author: Carlos Velasco
Publisher: Springer
ISBN: 3319949772
Category : Business & Economics
Languages : en
Pages : 381
Get Book Here
Book Description
This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.
Author: Xuetong Fan
Publisher: John Wiley & Sons
ISBN: 0813804167
Category : Technology & Engineering
Languages : en
Pages : 463
Get Book Here
Book Description
Microbial Safety of Fresh Produce covers all aspects of produce safety including pathogen ecology, agro-management, pre-harvest and post-harvest interventions, and adverse economic impacts of outbreaks. This most recent edition to the IFT Press book series examines the current state of the problems associated with fresh produce by reviewing the recent, high-profile outbreaks associated with fresh-produce, including the possible internalization of pathogens by plant tissues, and understanding how human pathogens survive and multiply in water, soils, and fresh fruits and vegetables.
Author: Food and Nutrition Information Center (U.S.).
Publisher:
ISBN:
Category :
Languages : en
Pages : 300
Get Book Here
Book Description
