Amul's India 3.0: Based on 50 Years of Amul Advertising PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Amul's India 3.0: Based on 50 Years of Amul Advertising PDF full book. Access full book title Amul's India 3.0: Based on 50 Years of Amul Advertising by Various. Download full books in PDF and EPUB format.
Author: Various
Publisher: HarperCollins
ISBN: 9789352641406
Category : Reference
Languages : en
Pages : 232
Get Book Here
Book Description
When a butter brand becomes the barometer of a nation. Chronicling the kaleidoscopic stories of India, one ad at a time, the Amul girl, with her wry wit, is both mascot and mapper of the history of contemporary India for over half a century. This edition is her third excursion into the minds of our finest writers and social commentators, many of them new contributors to the Amul's India series. Their essays and interviews offer the most interesting angles on the freshness as well as lasting impact of the world's longest-running outdoor advertising campaign. The writers look at how the Amul girl has over the years covered the nation's concerns and obsessions, specially politics, Bollywood and cricket. They marvel at how, even in these times of intolerance, the Amul girl retains her sense of innocence and fun, and continues to hold a mirror to our high hopes and troubling lows. Amul's India 3.0 is an archival celebration that will engage brand gurus and media pundits, as well as regular fans and admirers of Amul.
Author: Various
Publisher: HarperCollins
ISBN: 9789352641406
Category : Reference
Languages : en
Pages : 232
Get Book Here
Book Description
When a butter brand becomes the barometer of a nation. Chronicling the kaleidoscopic stories of India, one ad at a time, the Amul girl, with her wry wit, is both mascot and mapper of the history of contemporary India for over half a century. This edition is her third excursion into the minds of our finest writers and social commentators, many of them new contributors to the Amul's India series. Their essays and interviews offer the most interesting angles on the freshness as well as lasting impact of the world's longest-running outdoor advertising campaign. The writers look at how the Amul girl has over the years covered the nation's concerns and obsessions, specially politics, Bollywood and cricket. They marvel at how, even in these times of intolerance, the Amul girl retains her sense of innocence and fun, and continues to hold a mirror to our high hopes and troubling lows. Amul's India 3.0 is an archival celebration that will engage brand gurus and media pundits, as well as regular fans and admirers of Amul.
Author: Gujarat Co-operative Milk Marketing Federation Ltd
Publisher: Harper Collins
ISBN: 9350295032
Category : Biography & Autobiography
Languages : en
Pages : 281
Get Book Here
Book Description
The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the 'popular' history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. Amul's India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.
Author: Gujarat Co-operative Milk Marketing Federation Ltd
Publisher: Harpercollins
ISBN: 9789350291498
Category : Biography & Autobiography
Languages : en
Pages : 0
Get Book Here
Book Description
The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the 'popular' history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. Amul's India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.
Author: Piyush Pandey
Publisher: Penguin UK
ISBN: 9352140044
Category : Business & Economics
Languages : en
Pages : 262
Get Book Here
Book Description
What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.
Author: Verghese Kurien
Publisher: Roli Books Private Limited
ISBN: 817436885X
Category : Biography & Autobiography
Languages : en
Pages : 299
Get Book Here
Book Description
Born in Calicut, Kerala, Dr Verghese Kurien graduated in science and engineering from Madras University and Michigan State University, US, respectively. He began his career in dairying at the government's creamery in Anand, Gujarat, later joining the Kaira District Cooperative Milk Producers'Union Limited (now Amul). As chairman of the National Dairy Development Board, he implemented 'Operation Flood'. He has received countless awards, including the Ramon Magsaysay Award (1963), Wateler Peace Prize (1986), World Food Prize (1989) Padma Shri (1965), Padma Bhushan (1966) and Padma Vibhushan (1999). Dr Kurien is currently Chairman of the Institute of Rural Management, Anand; Chairman of the Gujarat Cooperative Milk Marketing Federation; and Chairman of the National Cooperative Dairy Federation of India. Gouri Salvi is a Mumbai-based freelance journalist. She has worked with Onlooker and Sunday magazines, and with the Women's Feature Service. She has written on development and gender issues, has co-edited Beijing! a book on the UN's Fourth World Conference on Women, and edited Development Retold: Voices From the Field, a book on the Indian Cooperative Union.
Author: Ambi Parameswaran
Publisher: Pan Macmillan
ISBN: 150984063X
Category : Social Science
Languages : en
Pages : 312
Get Book Here
Book Description
This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.
Author: Siddhartha Vaidyanathan
Publisher: Pan Macmillan
ISBN: 9389109582
Category : Fiction
Languages : en
Pages : 285
Get Book Here
Book Description
Shortlisted for the Restless Books Prize for New Immigrant Writing ‘Fun, entertaining, delightful’ — Rahul Dravid ‘A warm, minutely detailed evocation of boyhood . . . textured like life itself’ — Samanth Subramanian A charming tale of a young schoolboy trying to find his place in a changing world. Twelve-year-old Karthik Subramanian has just been granted admission into St George’s, an elite boys’ school in Bangalore that has supported the academic lives of ‘four state cricketers, one India captain, tens of professors, hundreds of doctors, engineers and scientists, thousands of chartered accountants ...’ In this most exalted of institutions, Karthik yearns for recognition as an academic superstar. Rigorously prepped by his parents and grandfather, dutifully offering his prayers to Lord Ganesha, Karthik steps into this new world. But nothing has prepared him for the challenges that lie in wait and he is left to himself to navigate the cruelties of school life, and the transition into adolescence. The less his family learns about his friends, the better. There are threats all around, even violence. Brilliant in its observations of a motley cast of characters, and finely calibrated for humour and sadness, What’s Wrong with You, Karthik? is a poignant, exuberant debut from a writer of rare calibre.
Author: Harish Bhat
Publisher: Random House India
ISBN: 9385990888
Category : Literary Collections
Languages : en
Pages : 299
Get Book Here
Book Description
‘Out of curiosity comes everything’ – Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals who work in the exciting area of marketing.
Author: Nirmala Kurien
Publisher:
ISBN: 9789391234904
Category : Businessmen
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Vibrant Publishers
Publisher: Vibrant Publishers
ISBN: 1949395421
Category : Business & Economics
Languages : en
Pages : 173
Get Book Here
Book Description
The Internet has changed how we communicate, and that includes how we market. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), ads to the complexity of marketing decisions, but also lets you understand your market better than ever before. Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance. Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials will help you achieve your goals.
