The Americas Marketing Pocket Book, 2006 PDF Download
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Author:
Publisher:
ISBN: 9781841161877
Category : America
Languages : en
Pages : 232
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Book Description
Published in association with Mediaedge: cia, 'The Americas Marketing Pocket Book 2006' provides marketing, media, demographic, economic and advertising data for North, Central and South America
Author:
Publisher:
ISBN: 9781841161877
Category : America
Languages : en
Pages : 232
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Book Description
Published in association with Mediaedge: cia, 'The Americas Marketing Pocket Book 2006' provides marketing, media, demographic, economic and advertising data for North, Central and South America
Author: World Advertising Research Centre
Publisher:
ISBN: 9781841161495
Category : Market surveys
Languages : en
Pages : 220
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Book Description
This title contains marketing data for the Americas market place.
Author: NTC Publications Ltd. World Advertising Research Center
Publisher:
ISBN: 9781841160641
Category :
Languages : en
Pages : 176
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Book Description
Author: World Advertising Research Centre
Publisher:
ISBN: 9781841161044
Category :
Languages : en
Pages : 184
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Book Description
Author:
Publisher:
ISBN: 9781841161303
Category : Marketing
Languages : en
Pages : 184
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Book Description
Author: Richard S. Tedlow
Publisher: Harvard Business Review Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 538
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Book Description
In a fascinating history of corporate combat, Tedlow recounts the path America chose to become the world's first and foremost consumer society. He describes the confrontations between Coke and Pepsi, Ford and GM, Sears and Montgomery Ward, and others. Illustrated.
Author: Morris Edmund Speare
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Bernice Kanner
Publisher: McGraw Hill Professional
ISBN: 0071457178
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches," she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more. An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times
Author: Alfred E. Eckes Jr.
Publisher: Univ of North Carolina Press
ISBN: 0807861189
Category : Political Science
Languages : en
Pages : 428
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Book Description
Despite the passage of NAFTA and other recent free trade victories in the United States, former U.S. trade official Alfred Eckes warns that these developments have a dark side. Opening America's Market offers a bold critique of U.S. trade policies over the last sixty years, placing them within a historical perspective. Eckes reconsiders trade policy issues and events from Benjamin Franklin to Bill Clinton, attributing growing political unrest and economic insecurity in the 1990s to shortsighted policy decisions made in the generation after World War II. Eager to win the Cold War and promote the benefits of free trade, American officials generously opened the domestic market to imports but tolerated foreign discrimination against American goods. American consumers and corporations gained in the resulting global economy, but many low-skilled workers have become casualties. Eckes also challenges criticisms of the 'infamous' protectionist Smoot-Hawley Tariff Act of 1930, which allegedly worsened the Great Depression and provoked foreign retaliation. In trade history, he says, this episode was merely a mole hill, not a mountain.
Author: Pike Place Market Preservation & Development Authority (Seattle, Wash.)
Publisher: Seal Press
ISBN: 9781570614972
Category : Markets
Languages : en
Pages : 0
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Book Description
In 1907, Seattle’s farmers and shoppers were angry. The former were being cheated by middlemen, the latter objected to the high price of onions. A city experiment to connect the two groups was proposed, and thus was born the Pike Place Market. One hundred years later, the Market still exemplifies the farm-to-table experience. Its nine acres are home to an amazing array of fresh meat, produce, and fish. What's more, there's even marvelous spice shops, fantastic florists, a Shoe Museum, and a hardware store. This is where Starbucks first tested the nutty idea of gourmet coffee and where Sur la Table sold its first stockpot. Officially commemorating the Market’s centennial, this delightful book is packed with fascinating historical images, seasonal shopping lists, and pointers to lesser known spots. It tells the story of the place rightfully known as "The Soul of Seattle,” its quirky, colorful past, and its vibrant presence in today’s sophisticated city.
