The Moderns

The Moderns PDF Author: Steven Heller
Publisher: Abrams
ISBN: 168335012X
Category : Design
Languages : en
Pages : 2261

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Book Description
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.

The Moderns

The Moderns PDF Author: Steven Heller
Publisher: Abrams
ISBN: 168335012X
Category : Design
Languages : en
Pages : 2261

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Book Description
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.

Graphic Design in America

Graphic Design in America PDF Author:
Publisher:
ISBN: 9780810910362
Category :
Languages : en
Pages :

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Book Description


Nine Pioneers in American Graphic Design

Nine Pioneers in American Graphic Design PDF Author: R. Roger Remington
Publisher:
ISBN: 9780262680769
Category : Design
Languages : en
Pages : 196

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Book Description
In this splendidly illustrated book, graphic designer R. Roger Remington and art historian Barbara Hodik profile the careers and contributions of nine men who shaped American graphic design from the 1930s to the 1950s: Mehemed Fehmy Agha, Alexey Brodovitch, Charles Coiner, William Golden, Lester Beall, Will Burtin, Alvin Lustig, Ladislav Sutnar, and Bradbury Thompson. The book explores each designer's milieu, education, personal philosophy of design, body of work, client relations, and problem-solving approaches. The more than 200 illustrations, 55 in color, are drawn from almost every medium of graphic expression, including posters, advertisements, magazines, book jackets, business graphics, and signage. Both authors teach at Rochester Institute of Technology. R. Roger Remington is professor of graphic design and Barbara J. Hodik is professor of art history.

Graphic Design America Two

Graphic Design America Two PDF Author: D. K. Holland
Publisher: Rockport Publishers
ISBN:
Category : Commercial art
Languages : en
Pages : 252

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Book Description
This second volume displays the work of 37 of the best designers and design firms from across the United States. Organized by DK Holland of the Pushpin with Chip Kidd and Jessica Helfand, the selection presents such firms as Looking, Los Angeles; Post Tool, San Francisco, Modern Dog, Seattle; Carlos Segura, Chicago; Go Media, Austin Texas; Greteman Design, Wichita, Kansas; P. Scott Makela, Minneapolis; Werner Design Works, Minneapolis; and Design!, Atlanta.

Lester Beall

Lester Beall PDF Author: R. Roger Remington
Publisher: W. W. Norton & Company
ISBN: 9780393730029
Category : Antiques & Collectibles
Languages : en
Pages : 152

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Book Description
This text documents the work of Lester Beall, whose graphic design projects included advertising, product styling, packaging, exhibits, murals, posters, books and magazines. Beall was posthumously awarded the 1993 Lifetime Achievement Award by the American

American Graphic Design and Advertising 25

American Graphic Design and Advertising 25 PDF Author: David E. Carter
Publisher: Harper Collins
ISBN: 0061836893
Category : Art
Languages : en
Pages : 344

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Book Description
In addition to the 20 categories the American Corporate Identity Series has traditionally presented, the new book will now include the best of the following design categories: Advertising (print - magazine ads, etc.), Advertising (Web), Billboards, Direct Mail, Posters, Publication Design, Typography, Logos, Retail Environments The new categories are in addition to the corporate identity categories that have made this annual a success: Complete Corporate Identity Programs, Packaging, Tags, Bags, Labels, & Boxes, Business Cards, Stationery, Announcements, Cards & Invitations, Promotions, Wearables, Menus, Brochures, Annual Reports, Calendars, CDs, Web sites, Signage & Environmental Graphics, Trade Show Displays, Green/Sustainable Designs, Corporate Identity Manuals, Trademarks & Logos, Student Work Several hundred creative design firms have work included in American Advertising and Design 25, ranging from the well known to the up-and-coming. Many trendsetting styles have first appeared in this series since its inception, making this book the must-have reference for every designer′s book shelf.

American Modernism

American Modernism PDF Author: R. Roger Remington
Publisher: Yale University Press
ISBN: 9780300098167
Category : Design
Languages : en
Pages : 202

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Book Description
Presents an account of a key period in American graphic design as it manifested itself in various media, covering major historical influences and significant works.

Graphic Design U. S. A. , No. 17

Graphic Design U. S. A. , No. 17 PDF Author: Billboard Books
Publisher: Watson-Guptill Publications
ISBN: 9780823065189
Category : Art
Languages : en
Pages : 352

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Book Description
Winning entries in AIGA's 1995-96 competitions, representing the very best in American graphics work, are honored in this excellent guide, which includes a complete reference list of designers, illustrators, typographers, printers, and others involved in their creation and production.

The Origins of Graphic Design in America, 1870-1920

The Origins of Graphic Design in America, 1870-1920 PDF Author: Burton Raffel
Publisher: Yale University Press
ISBN: 9780300068351
Category : Design
Languages : en
Pages : 246

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Book Description
By the time the phrase "graphic design" first appeared in print in 1922, design professionals in America had already created a discipline combining visual art with mass communication. In this book, Ellen Mazur Thomson examines for the first time the early development of the graphic design profession. It has been thought that graphic design emerged as a profession only when European modernism arrived in America in the 1930s, yet Thomson shows that the practice of graphic design began much earlier. Shortly after the Civil War, when the mechanization of printing and reproduction technology transformed mass communication, new design practices emerged. Thomson investigates the development of these practices from 1870 to 1920, a time when designers came to recognize common interests and create for themselves a professional identity. What did the earliest designers do, and how did they learn to do it? What did they call themselves? How did they organize them-selves and their work? Drawing on an array of original period documents, the author explores design activities in the printing, type founding, advertising, and publishing industries, setting the early history of graphic design in the context of American social history.

Classic Typefaces

Classic Typefaces PDF Author: David Consuegra
Publisher: Simon and Schuster
ISBN: 1621535827
Category : Design
Languages : en
Pages : 894

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Book Description
Graphic designers will enrich their understanding of American type design and type designers with this unique and extensive reference. The fascinating history of type in America is chronicled through the typefaces and biographies of sixty-two of the most influential type designers, including Linn Boyd Benton, Morris Fuller Benton, and Darius Wells, and through the description and history of nine American type foundries. Complete with samples of 334 different typefaces, and 700 black-and-white illustrations, this eye-popping reference reveals the expansive contribution America has made to the world of type design.