Author: Herbert M. Jelley
Publisher: Gregg Division McGraw-Hill
ISBN:
Category : Reference
Languages : en
Pages : 522
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Book Description
SUMMARY: A consumer education text which emphasizes controversial consumer issues and the daily problems of today's consumers.
Author: Herbert M. Jelley
Publisher: Gregg Division McGraw-Hill
ISBN:
Category : Consumer education
Languages : en
Pages : 488
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Book Description
A consumer education textbook emphasizing controversial consumer issues and the daily problems of today's consumers.
Author: Herbert M. Jelley
Publisher:
ISBN: 9780070323421
Category : Consumer education
Languages : en
Pages : 126
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Book Description
Author: Herbert M. Jelley
Publisher:
ISBN: 9780070323438
Category : Consumer education
Languages : en
Pages : 142
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Book Description
Author: E. Thomas Garman
Publisher: Thomson South-Western
ISBN: 9780324109399
Category : Consumer protection
Languages : en
Pages : 0
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Book Description
Consumer Economic Issues in America empowers consumers with the knowledge to recognize and pursue their moral and legal rights. The book takes a pro-consumer and normative view as it reveals the vested economic interests of businesses, governments, and consumers today. The authors emphasize higher-order thinking using basic economic concepts to analyze consumer issues. Readers gain a strong understanding of the American economic system and the concepts of consumer sovereignty and consumer interest. They become equipped with the evaluative criteria for judging products and services, tools for living, the ability to analyze consumer issues, and an understanding of factors that affect buying decisions. The text examines capitalism and how resources are allocated in the U.S. marketplace. Discussions focus on economic concepts critical to consumer success, consumers in a global economic marketplace, and the details of the government regulating economic and consumer interests. Readers examine the breadth of current consumer interest concerns using a framework for analyzing and resolving issues and developing rational decision-making skills.
Author: Elizabeth B. Goldsmith
Publisher: Routledge
ISBN: 1317539702
Category : Business & Economics
Languages : en
Pages : 579
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Book Description
From identity theft to product recalls, from what we once thought of as unshakeable institutions to increasing concerns about sustainability, consumer issues are an integral part of modern life. This fully updated third edition of Consumer Economics offers students an accessible and thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today’s economy. This definitive textbook introduces students to these potential issues and covers other key topics including consumer behavior, personal finance, legal rights and responsibilities, as well as marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves. Highlights in this new edition include: New Critical Thinking Projects feature to encourage students to develop their critical thinking skills through analysing consumer issues. Expanded coverage of social media and the impact of social influence on consumers. Revised Consumer Alerts: practical advice and guidance for students to make smart consumer decisions. A new Companion Website with a range of presentation materials and exercises related to each chapter. Fully updated throughout, this textbook is suitable for students studying consumer sciences – what works, what doesn’t, and how consumers are changing.
Author: Herbert M. Jelley
Publisher:
ISBN: 9780070323278
Category : Consumer education
Languages : en
Pages :
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Book Description
Author: Lynn R Kahle
Publisher: Routledge
ISBN: 1317474023
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.
Author: Andrew Haughwout
Publisher: Academic Press
ISBN: 0128135255
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
Handbook of U.S. Consumer Economics presents a deep understanding on key, current topics and a primer on the landscape of contemporary research on the U.S. consumer. This volume reveals new insights into household decision-making on consumption and saving, borrowing and investing, portfolio allocation, demand of professional advice, and retirement choices. Nearly 70% of U.S. gross domestic product is devoted to consumption, making an understanding of the consumer a first order issue in macroeconomics. After all, understanding how households played an important role in the boom and bust cycle that led to the financial crisis and recent great recession is a key metric. Introduces household finance by examining consumption and borrowing choices Tackles macro-problems by observing new, original micro-data Looks into the future of consumer spending by using data, not questionnaires
Author: Barry Schwartz
Publisher: Harper Collins
ISBN: 0061748994
Category : Psychology
Languages : en
Pages : 308
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Book Description
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
