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Author: Wyatt Croasdell
Publisher:
ISBN: 9781647450373
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
They say an unhappy customer will let 3 people know in the physical world but on the internet 5000 will know. But you already knew this and you're looking for the competitive edge to build a successful personal brand. The effective strategies so you can go toe to toe with Fortune 500 name brands. Times have changed and the digital age has brought to us the internet. Now everyone is on an even playing field. All you need to do is learn how to use the tools on social media platforms so you can get your name and business known. Simply saying it is one thing but doing it is different. The opportunity the internet has provided comes a hoard of entrepreneurs looking to make their business to the next seven figure brand. So how did I distinguish myself from the rest? Do you really think your content or product has to be next generation level to succeed? The truth is with thousands of brands to pick from people aren't willing to spend hours reviewing them all. They pick what's presented in a matter of seconds and move on. That's what this book is about. How to get your brand seen and selected within seconds. The opportunity to have the consumers become a loyal follower and see the value you've brought as an essence that can't be forgotten. But in order to do that you need to learn what aspects the social media platform algorithm looks for. If you fight the software that each platform is built on, you're only wasting money and worst of all your time. Software does not think, it uses logic. I will show you how to beat the system and get traffic to your brand and business. Inside you'll discover: What's behind the YouTube algorithm to propel your videos to the top of the rankings. The Instagram secrets to grow organically in a matter of months. How use Facebook's algorithm to grow your personal brand and go viral. How to crush it with Twitter's algorithm for massive engagement. The proper way to build a personal brand for long term success and establish yourself as an influencer. It's time to upgrade your knowledge and approach so get the information now so you can apply it the very same day.
Author: Wyatt Croasdell
Publisher:
ISBN: 9781647450373
Category : Business & Economics
Languages : en
Pages : 160
Get Book Here
Book Description
They say an unhappy customer will let 3 people know in the physical world but on the internet 5000 will know. But you already knew this and you're looking for the competitive edge to build a successful personal brand. The effective strategies so you can go toe to toe with Fortune 500 name brands. Times have changed and the digital age has brought to us the internet. Now everyone is on an even playing field. All you need to do is learn how to use the tools on social media platforms so you can get your name and business known. Simply saying it is one thing but doing it is different. The opportunity the internet has provided comes a hoard of entrepreneurs looking to make their business to the next seven figure brand. So how did I distinguish myself from the rest? Do you really think your content or product has to be next generation level to succeed? The truth is with thousands of brands to pick from people aren't willing to spend hours reviewing them all. They pick what's presented in a matter of seconds and move on. That's what this book is about. How to get your brand seen and selected within seconds. The opportunity to have the consumers become a loyal follower and see the value you've brought as an essence that can't be forgotten. But in order to do that you need to learn what aspects the social media platform algorithm looks for. If you fight the software that each platform is built on, you're only wasting money and worst of all your time. Software does not think, it uses logic. I will show you how to beat the system and get traffic to your brand and business. Inside you'll discover: What's behind the YouTube algorithm to propel your videos to the top of the rankings. The Instagram secrets to grow organically in a matter of months. How use Facebook's algorithm to grow your personal brand and go viral. How to crush it with Twitter's algorithm for massive engagement. The proper way to build a personal brand for long term success and establish yourself as an influencer. It's time to upgrade your knowledge and approach so get the information now so you can apply it the very same day.
Author: Patricia Rich
Publisher: Rowman & Littlefield
ISBN: 1442259825
Category : Business & Economics
Languages : en
Pages : 453
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Book Description
Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
Author: Allen P. Adamson
Publisher: Macmillan
ISBN: 0230606040
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding.
Author: Cheryl Burgess
Publisher: SAGE
ISBN: 152973830X
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
Author: Mateusz Grzesiak
Publisher: Springer
ISBN: 3319696971
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.
Author: Bill Bishop
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Current business coin urges companies to "think global" That sounds easy, given the proliferation of the World Wide Web, Smart Cards, E-mail, databases and other wired technology. But how do you discover the opportunities in the global market? How do you assess the technological, economic, political, cultural and competitive environments of potential foreign markets? And how can trade organizations and International business structures help in your online marketing plan? Written in an easy and entertaining style with numerous real-life case studies, Global Marketing for the Digital Age provides answers to: -- What new business opportunities are possible using digital technology -- Which countries are using digital technology and which ones need to catch up -- How a localized company can become global without a large capital investment -- Creating a global marketing vision -- Step-by-step strategies for using digital importing and exporting virtual global networking, international information management -- How to use digital and online technology to promote your business -- Ratings of all major trading players according to digital capabilities, political and economic stability and business culture -- Complete online resource listing of global marketing reference tools, including trade commissions, associations, brokers and others In this competitive business environment where companies can't afford not to expand beyond their own borders, Global Marketing for the Digital Age is a vital tool for business owners, corporate marketers and consultants.
Author: William Arruda
Publisher: ASTD
ISBN: 9781949036756
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
A successful personal brand is based on authenticity. In Digital You: Real Personal Branding in the Virtual Age, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn't about being famous, Arruda says; it's about being selectively famous.
Author: Allen P. Adamson
Publisher: St. Martin's Press
ISBN: 0230614558
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding mix. In his new book, BrandDigtial, he clearly demonstrates that in an environment where everything is transparent, brand professionals have unprecedented opportunities to learn more about their customers, and to deliver brand experiences that meet customer expectations better than ever before. Based on over 100 interviews with leaders in both the branding and digital technology industries, Adamson drives home his point by using case studies and first-hand, in-market examples from companies including Hewlett-Packard, Johnson & Johnson, Procter & Gamble, Nike, Ameriprise, Burger King, PepsiCo, and General Mills. Along with putting into proper context the role Google, YouTube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology and its associated behavior to build stronger bonds with their customers and stronger, more responsive brands.
Author: Wendy Lewis
Publisher: CRC Press
ISBN: 1351230662
Category : Medical
Languages : en
Pages : 269
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Book Description
Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.
Author: Y?lmaz, Recep
Publisher: IGI Global
ISBN: 1522553584
Category : Social Science
Languages : en
Pages : 599
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Book Description
Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
