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Author: Karen Freberg
Publisher: SAGE Publications
ISBN: 150638711X
Category : Language Arts & Disciplines
Languages : en
Pages : 337
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Book Description
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives you a broad base of knowledge that will serve you wherever your career may lead.
Author: Laura Stack
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
This is the poignant life-and-death story of Johnny Stack, whose young and vibrant life ended by suicide after his descent into addiction to high-potency marijuana and cannabis-induced psychosis. You'll laugh and cry with his mother, Laura Stack, as she retells the story of Johnny's joyful childhood and then takes you through the unthinkable tragedy of his loss. It's every parent's nightmare. But this book is much more than Johnny's story. Today Laura, who is a nationally recognized speaker and best-selling author, leads a national effort of parents, impacted family members, healthcare professionals, coalitions, teachers, and youth who are concerned about the harmful effects of marijuana on our children, teenagers, and emerging adults. This book is a clarion call for parents across America to educate themselves about the risks of today's high-THC marijuana products and to better understand the potentially devastating effects on youth mental health. Laura's real-life story is backed by recent scientific-based research on how today's potent THC products lead to mental illnesses in adolescents, such as anxiety, depression, paranoia, psychosis, and sadly, suicidal ideation. This book is her vision to dramatically decrease adolescent marijuana usage, the false perception of safety, mental illness, and suicide, to allow our youth to live productive, happy lives.
Author: Karen Freberg
Publisher: SAGE Publications
ISBN: 150638711X
Category : Language Arts & Disciplines
Languages : en
Pages : 337
Get Book Here
Book Description
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives you a broad base of knowledge that will serve you wherever your career may lead.
Author: Amanda Russell
Publisher: Hatherleigh Press
ISBN: 1578268257
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.
Author: Alex Custodio
Publisher: MIT Press
ISBN: 0262044390
Category : Games & Activities
Languages : en
Pages : 282
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Book Description
The Game Boy Advance platform as computational system and cultural artifact, from its 2001 release through hacks, mods, emulations, homebrew afterlives. In 2002, Nintendo of America launched an international marketing campaign for the Game Boy Advance that revolved around the slogan “Who Are You?”—asking potential buyers which Nintendo character, game, or even device they identified with and attempting to sell a new product by exploiting players' nostalgic connections to earlier ones. Today, nearly two decades after its release, and despite the development of newer and more powerful systems, Nintendo's Game Boy Advance lives on, through a community that continues to hack, modify, emulate, make, break, remake, redesign, trade, use, love, and play with the platform. In this book Alex Custodio traces the network of hardware and software afterlives of the Game Boy Advance platform. Each chapter considers a component of this network—hardware, software, peripheral, or practice—that illuminates the platform's unique features as a computational system and a cultural artifact. Examining the evolution of the design and architecture of Nintendo's handhelds and home consoles, and the constraints imposed on developers and players, for example, Custodio finds that Nintendo essentially embeds nostalgia into its hardware. She explores Nintendo's expansion of the platform through interoperability; physical and affective engagement with the Game Boy Advance; portability, private space, and social interaction; the platformization of nostalgia; fan-generated content including homebrew, hacking, and hardware modding; and e-waste—the final afterlife of consumer electronics. Although the Game Boy Advance is neither the most powerful nor the most popular of Nintendo's handhelds, Custodio argues, it is the platform that most fundamentally embodies Nintendo's reliance on the aesthetics and materiality of nostalgia.
Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 1230
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Book Description
Author: Karen Freberg
Publisher: SAGE Publications
ISBN: 1071878255
Category : Business & Economics
Languages : en
Pages : 486
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Book Description
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Author: Mario Morino
Publisher: Mario Morino
ISBN: 098349200X
Category : Business & Economics
Languages : en
Pages : 179
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Book Description
Leap of Reason is the product of decades of hard-won insights from philanthropist Mario Morino, McKinsey & Company, and top social-sector innovators. It is intended to spark the critically important conversations that every nonprofit board and leadership team should have in this new era of austerity. The authors make a convincing case that the nation's growing fiscal crisis will force all of us in the social sector to be clearer about our aspirations, more intentional in defining our approaches, more rigorous in gauging our progress, more willing to admit mistakes, more capable of quickly adapting and improving--all with an unrelenting focus on improving lives.
Author: Maureen Andrade
Publisher: R&L Education
ISBN: 1607091771
Category : Education
Languages : en
Pages : 312
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Book Description
International students are often taken for granted in higher education institutions in the United States. Many college and university administrators are unaware of the initiatives of other nations to attract international students and of the need to support these students. Higher education journals have not focused much attention on international students. International Students: Strengthening a Critical Resource argues that U.S. institutions of higher education must increase their awareness of international student issues. Andrade reviews related research and highlights creative solutions and programming for the successful support of international students. The book provides practical, hands-on, broadly applicable solutions to addressing international student issues. Additionally, it serves as a practical guide for identifying and adopting best practices for serving international students.
Author: Alisher Faizullaev
Publisher: BRILL
ISBN: 9004517359
Category : Political Science
Languages : en
Pages : 324
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Book Description
This is a unique book about two types of diplomacy – international and social, that is, traditional and non-traditional. It will be useful for anyone who studies or practices diplomacy, including professional diplomats and those who want to use diplomacy in social life.
Author:
Publisher:
ISBN:
Category : Medicine, Military
Languages : en
Pages : 28
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Book Description
