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Author: Steve Mulder
Publisher: New Riders
ISBN: 013279828X
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.
Author: Steve Mulder
Publisher: New Riders
ISBN: 013279828X
Category : Business & Economics
Languages : en
Pages : 366
Get Book Here
Book Description
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.
Author: Josh McDowell
Publisher: Thomas Nelson Publishers
ISBN: 9780849939655
Category : Religion
Languages : en
Pages : 232
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Book Description
Theologically, say the authors, telling right from wrong begins with understanding that the essential nature of God is love. Josh and Norm build on this foundatin to develop a step-by-step decision making plan you can apply to every situation. Includes numerous examples.
Author: Hamish Thomson
Publisher: John Wiley & Sons
ISBN: 0730389073
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
A breakthrough guide to the real lessons of business Have you ever noticed that individuals of brilliance often fall short of their true potential? Great ideas, concepts and initiatives seldom break through the sea of business mediocrity. As a senior international leader with over 30 years corporate experience, Hamish Thomson has discovered that true transformation and breakthrough comes from personal insight — derived not from intellect or technical mastery, but from experience and observation of real-life occurrences. It’s Not Always Right to Be Right offers unique business and leadership insights, teachable models, and practical advice on what one needs to do differently to achieve desired results. Writing in a casual, autobiographical style, Hamish shares the key experiences and hard-won lessons that enabled him to drive significant change when all the right ways of doing things didn’t work. Packed with fascinating true-to-life stories and powerful, often counterintuitive lessons, this invaluable guide: Distills a lifetime of business wisdom into a single volume Offers honest business and leadership lessons drawn from a long and successful corporate career Features learning messages, practical steps, and shareable strategic models and frameworks to help you make a tangible difference where it counts Provides strategic models that can be used to frame discussions and drive change in individuals, teams, and entire organizations It’s Not Always Right to Be Right is a must-read for anyone starting out in the business and corporate world, for anyone in the middle of their career looking to break through to the next level, and for senior leaders seeking to improve performance and drive meaningful change.
Author: A.J. Adams
Publisher: Andrews McMeel Publishing
ISBN: 0740797794
Category : Humor
Languages : en
Pages : 258
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Book Description
Service workers share their funniest and most cringeworthy stories of difficult, demanding, and just plain mind-boggling encounters with the public . . . “Ma’am, the rules clearly state that you cannot have any liquids over 3.4 ounces in your carry-on. If you’d like to, you could—” “But that’s not a liquid!” “Excuse me, ma’am?” “It’s not a liquid! It’s water!” Retailers, restaurants, and tech support providers believe service is king, but in The Customer Is Not Always Right, A.J. Adams proves that customers will do anything they can to put that motto to the test. Enjoy tales from the creator of the popular website Not Always Right, including half that are previously unpublished, showcasing customer-relations horror stories everyone can relate to. No matter what side of the counter you’re on, there are hilarious accounts about everything that can go wrong between the customer and retail or service provider. Whether it's a confrontation in the drive-through over not enough fries or arguing over a one-cent price difference on milk, this book proves the principle of “the customer is always right” can be dead wrong.
Author: Warren H. Schmidt
Publisher: AMACOM/American Management Association
ISBN: 9780814470954
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
There once was an organization where the prevailing attitude was "I am right and you are wrong". Everywhere, groups were at odds: women versus men, management versus employees, line versus staff departments. In this land of "us versus them", discussion was sparse and compromise was unthinkable. After all, each group was right, of course, and they knew it!In this delightful parable (in the spirit of A Peacock in the Land of Penguins and Pigeonholed in the Land of Penguins), Hateley, Schmidt, and Weiss collaborate again to create witty narration and wry illustrations that make a critical point. When conflict paralyzes the company, a gentle sound rises above the din. "Uhhmm", this voice says, "maybe I was mistaken". To which another voice responds, "Perhaps you were right". The ensuing dialogue leads to mutually-beneficial solutions.This inspiring tale about defeating divisiveness in the workplace demonstrates how conflict can be a positive force for change when managed correctly. Readers find tips and models to help apply what they've learned to real-life situations.
Author: Niall Ferguson
Publisher: Odyssey Editions
ISBN: 1623730414
Category : History
Languages : en
Pages : 34
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Book Description
In ALWAYS RIGHT historian Niall Ferguson offers a characteristically original, incisive and witty account of Margaret Thatcher's reign – the word seems appropriate – as British Prime Minister. Denounced by her enemies as divisive and dictatorial, Thatcher was the greatest leader Britain has produced since Winston Churchill. The standard bearer for a decisive economic regime-change, she was also a social revolutionary who shook up the stagnant English class system. Yet she was a foreign policy realist, who restored her country’s standing in the world. And far from being an over-bearing prime minister, she ultimately fell victim to the machinations of Cabinet government. ALWAYS RIGHT is a fittingly frank assessment of a great woman who made history.
Author: Kathryn Schulz
Publisher: Harper Collins
ISBN: 0061176052
Category : Psychology
Languages : en
Pages : 418
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Book Description
To err is human. Yet most of us go through life assuming (and sometimes insisting) that we are right about nearly everything, from the origins of the universe to how to load the dishwasher. In Being Wrong, journalist Kathryn Schulz explores why we find it so gratifying to be right and so maddening to be mistaken. Drawing on thinkers as varied as Augustine, Darwin, Freud, Gertrude Stein, Alan Greenspan, and Groucho Marx, she shows that error is both a given and a gift—one that can transform our worldviews, our relationships, and ourselves.
Author: Clare Cherry
Publisher: Fearon Teacher Aids
ISBN:
Category : Education
Languages : en
Pages : 388
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Book Description
Author: Martin Ganda
Publisher: Little, Brown Books for Young Readers
ISBN: 0316241342
Category : Young Adult Nonfiction
Languages : en
Pages : 315
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Book Description
The New York Times bestselling true story of an all-American girl and a boy from Zimbabwe and the letter that changed both of their lives forever. It started as an assignment... Everyone in Caitlin's class wrote to an unknown student somewhere in a distant place. Martin was lucky to even receive a pen-pal letter. There were only ten letters, and fifty kids in his class. But he was the top student, so he got the first one. That letter was the beginning of a correspondence that spanned six years and changed two lives. In this compelling dual memoir, Caitlin and Martin recount how they became best friends—and better people—through their long-distance exchange. Their story will inspire you to look beyond your own life and wonder about the world at large and your place in it.
Author: Karin Hurt
Publisher: HarperCollins Leadership
ISBN: 140021954X
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
From executives complaining that their teams don’t contribute ideas to employees giving up because their input isn’t valued--company culture is the culprit. Courageous Cultures provides a road map to build a high-performance, high-engagement culture around sharing ideas, solving problems, and rewarding contributions from all levels. Many leaders are convinced they have an open environment that encourages employees to speak up and are shocked when they learn that employees are holding back. Employees have ideas and want to be heard. Leadership wants to hear them. Too often, however, employees and leaders both feel that no one cares about making things better. The disconnect typically only widens over time, with both sides becoming more firmly entrenched in their viewpoints. Becoming a courageous culture means building teams of microinnovators, problem solvers, and customer advocates working together. In our world of rapid change, a courageous culture is your competitive advantage. It ensures that your company is “sticky” for both customers and employees. In Courageous Cultures, you’ll learn practical tools that help you: Learn the difference between microinnovators, problem solvers, and customer advocates and how they work together. See how the latest research conducted by the authors confirms why organizations struggle when it comes to creating strong cultures where employees are encouraged to contribute their best thinking. Learn proven models and tools that leaders can apply throughout all levels of the organization, to reengage and motivate employees. Understand best practices from companies around the world and learn how to apply these strategies and techniques in your own organization. This book provides you with the practical tools to uncover, leverage, and scale the best ideas from every level of your organization.
