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Author: Bryan Eisenberg
Publisher: John Wiley & Sons
ISBN: 0470612665
Category : Computers
Languages : en
Pages : 476
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Book Description
Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.
Author: Bryan Eisenberg
Publisher: John Wiley & Sons
ISBN: 0470612665
Category : Computers
Languages : en
Pages : 476
Get Book
Book Description
Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.
Author: David J. Bland
Publisher: John Wiley & Sons
ISBN: 1119551412
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
Author: Kathleen Waldron Gershman
Publisher: University Press of America
ISBN: 9780761829317
Category : Education
Languages : en
Pages : 180
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Book Description
This eminently readable book, poignant and humorous, quickly draws the reader into the scholastic world of high school students. Based on classroom observation and over 100 interviews, this study is a fascinating look at the challenges in getting middle-class adolescents to engage with their high school education. They Always Test Us On Things We Haven't Read offers a refreshing perspective on the mainstream American high school experience. It sends a powerful message to those interested in making curriculum more interesting and engaging. The book will appeal largely to teachers, but the clarity and depth of the text also make it valuable for anyone interested in school reform.
Author: Cameron Buchanan
Publisher: Packt Publishing Ltd
ISBN: 1784399906
Category : Computers
Languages : en
Pages : 224
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Book Description
This book gives you an arsenal of Python scripts perfect to use or to customize your needs for each stage of the testing process. Each chapter takes you step by step through the methods of designing and modifying scripts to attack web apps. You will learn how to collect both open and hidden information from websites to further your attacks, identify vulnerabilities, perform SQL Injections, exploit cookies, and enumerate poorly configured systems. You will also discover how to crack encryption, create payloads to mimic malware, and create tools to output your findings into presentable formats for reporting to your employers.
Author: Clay Blair
Publisher: Lulu.com
ISBN: 1387906488
Category :
Languages : en
Pages : 292
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Book Description
Always Another Dawn: The Story of a Rocket Test Pilot is the story of NACA (National Advisory Committee for Aeronautics) and Albert Scott Crossfield's work in the post-war years and beyond pioneering the use of rocket-powered planes. Crossfield and his team paved the path for space exploration making this, his autobiography, essential reading for historians and aviation buffs.
Author: Lindsay Pieper
Publisher: University of Illinois Press
ISBN: 0252098447
Category : Social Science
Languages : en
Pages : 256
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Book Description
In 1968, the International Olympic Committee (IOC) implemented sex testing for female athletes at that year's Games. When it became clear that testing regimes failed to delineate a sex divide, the IOC began to test for gender --a shift that allowed the organization to control the very idea of womanhood. Lindsay Parks Pieper explores sex testing in sport from the 1930s to the early 2000s. Focusing on assumptions and goals as well as means, Pieper examines how the IOC in particular insisted on a misguided binary notion of gender that privileged Western norms. Testing evolved into a tool to identify--and eliminate--athletes the IOC deemed too strong, too fast, or too successful. Pieper shows how this system punished gifted women while hindering the development of women's athletics for decades. She also reveals how the flawed notions behind testing--ideas often sexist, racist, or ridiculous--degraded the very idea of female athleticism.
Author: Steve Krug
Publisher: New Riders
ISBN: 0321702840
Category : Computers
Languages : en
Pages : 169
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Book Description
It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".) Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to: Test any design, from a sketch on a napkin to a fully-functioning Web site or application Keep your focus on finding the most important problems (because no one has the time or resources to fix them all) Fix the problems that you find, using his "The least you can do" approach By paring the process of testing and fixing products down to its essentials ("A morning a month, that's all we ask"), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.
Author: Lisa Crispin
Publisher: Pearson Education
ISBN: 0321534468
Category : Computers
Languages : en
Pages : 576
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Book Description
Crispin and Gregory define agile testing and illustrate the tester's role with examples from real agile teams. They teach you how to use the agile testing quadrants to identify what testing is needed, who should do it, and what tools might help. The book chronicles an agile software development iteration from the viewpoint of a tester and explains the seven key success factors of agile testing.
Author: Harry Percival
Publisher: "O'Reilly Media, Inc."
ISBN: 1449365175
Category : Computers
Languages : en
Pages : 500
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Book Description
By taking you through the development of a real web application from beginning to end, this hands-on guide demonstrates the practical advantages of test-driven development (TDD) with Python. You’ll learn how to write and run tests before building each part of your app, and then develop the minimum amount of code required to pass those tests. The result? Clean code that works. In the process, you’ll learn the basics of Django, Selenium, Git, jQuery, and Mock, along with current web development techniques. If you’re ready to take your Python skills to the next level, this book clearly demonstrates how TDD encourages simple designs and inspires confidence. Dive into the TDD workflow, including the unit test/code cycle and refactoring Use unit tests for classes and functions, and functional tests for user interactions within the browser Learn when and how to use mock objects, and the pros and cons of isolated vs. integrated tests Test and automate your deployments with a staging server Apply tests to the third-party plugins you integrate into your site Use a Continuous Integration environment to run your tests automatically
Author: Howard Wainer
Publisher: Routledge
ISBN: 1135660824
Category : Education
Languages : en
Pages : 360
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Book Description
This celebrated primer presents an introduction to all of the key ingredients in understanding computerized adaptive testing technology, test development, statistics, and mental test theory. Based on years of research, this accessible book educates the novice and serves as a compendium of state-of-the-art information for professionals interested in computerized testing in the areas of education, psychology, and other related social sciences. A hypothetical test taken as a prelude to employment is used as a common example throughout to highlight this book's most important features and problems. Changes in the new edition include: *a completely rewritten chapter 2 on the system considerations needed for modern computerized adaptive testing; *a revised chapter 4 to include the latest in methodology surrounding online calibration and in the modeling of testlets; and *a new chapter 10 with helpful information on how test items are really selected, usage patterns, how usage patterns influence the number of new items required, and tools for managing item pools.
