Author: Publisher: DI BAIO EDITORE
ISBN: 9788870809176
Category :
Languages : en
Pages : 100
Book Description
Author: Publisher: DI BAIO EDITORE
ISBN: 9788870809176
Category :
Languages : en
Pages : 100
Book Description
Marketing Modernity
Author: Adam ArvidssonPublisher: Routledge
ISBN: 1134489897
Category : Social Science
Languages : en
Pages : 238
Book Description
In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.
2024
Author: Günter BerghausPublisher: Walter de Gruyter GmbH & Co KG
ISBN: 3111435962
Category : Art
Languages : en
Pages : 546
Book Description
The first part of Volume 14 of the Yearbook presents ten essays concerned with Futurism in Italy, Russia, Ukraine, Czechoslovakia, Romania and Germany, and two focusing on dance and typography. Among other things, this publication provides analysis of the futurist manifestos from late 1910 and 1911 and Velimir Khlebnikov’s futurist essays, as well as the networks of Futurism in Odessa. In the second part, a section on Caricatures and Satires of Futurism in the Contemporary Press examines five humorous images from five countries, in which the movement and its leader were lampooned. This section is followed by nine reviews of recent exhibitions, conferences and publications, and an annual bibliography with details of 128 new books on Futurism. Futurism from international, comparative and interdisciplinary perspectives Transcultural view of international avant-gardes
Marketing Trends for Organic Food in the 21st Century
Author: George BaourakisPublisher: World Scientific
ISBN: 9812387684
Category : Business & Economics
Languages : en
Pages : 363
Book Description
The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explories the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future.
Absolute Value
Author: Itamar SimonsonPublisher: Harper Collins
ISBN: 006221568X
Category : Business & Economics
Languages : en
Pages : 189
Book Description
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.
Handbook of Geotourism
Author: Ross DowlingPublisher: Edward Elgar Publishing
ISBN: 1785368869
Category : Business & Economics
Languages : en
Pages : 521
Book Description
Ross Dowling and David Newsome present an original, substantial and much-needed contribution to the field which will further our understanding of geotourism in theory and practice. This Handbook defines, characterizes and explores the subject through a range of international perspectives and case studies, identifying geotourism as a rapidly emerging form of urban and regional sustainable development. With extensive case studies from North and South America, Europe, Asia, Australasia and Africa, this global Handbook examines and explains the relationship between geology and tourism. Thematically arranged sections cover the relationship of geology with tourism, sustainability and society, geotourism in urban areas, and interpretation and education strategies. The final two sections assess geotourism?s impact through wide-ranging case studies of UNESCO global geoparks and geotourism in a range of countries. The eminent academics and practitioners demonstrate how geotourism is a vehicle future for engaging the public and protecting geosites, as well as emphasising the importance of sustainability. An essential resource for students and educators, this Handbook provides an international perspective for those interested in tourism, environmental geography, ecology and geology. Written with practitioners in mind, this book reveals how tourism professionals and geologists can build a common vision by working together in sharing knowledge at the nexus of geology and tourism. Contributors include: M. Allan, E. Aparecida Del Lama, R.S. Aquino, A. Asrat, N. Azman, T. Brown, M. Burlando, H.S. Cahyadi, R.M. Clary, K. Crawford, E. da Silva Guimarães, R. Dowling, A. Dumaliang, B.C. Dumaliang, P. Erfurt, S. Espiner, N.T. Farsani, M. Garofano, A. Gates, C. Gomez, J.E. Gordon, M. Gray, N. Grünert, S.A. Halim, Herlina, Y. Jeon, J. Johnston, H.T. Kobryn, I. Komoo, L. Kubalíková, U. Lagally, J. Larwood, E.A. Lima, M. Machado, P. Migon, R. Miller, C. Neto de Carvalho, D. Newsome, R. Peña, H. Purdie, A. Riganti, J.P.R. Rivera, D.A. Ruban, H. Samodra, L. Sheydder de Oliveira Lopes, R.C. Soares, K. Takenouchi, M. Thomas, H. Torigoe, M. Van Kranendonk, J. Weber, G. Worton, K. Xu
The Ultimate Italian
Author: Fulvio ContiPublisher: Taylor & Francis
ISBN: 1000812766
Category : History
Languages : en
Pages : 304
Book Description
This book shows how Dante Alighieri has been represented in the Italian collective imagination from the late eighteenth century to the present day. Often held to be a precursor of Italian unity, the author of the Divine Comedy has been put forward both as a standard-bearer of a secular, anti-clerical Italy and the embodiment of the concept of a deeply religious and Catholic nation; while he was later adopted by nationalist and fascists as well as a pop icon in the age of the internet and globalization. The book describes this long and fascinating history from a completely original point of view: the centuries-old myth of Dante is analysed from the perspective of cultural history. The sources employed include Dante commemorations, festivals and monuments, pilgrimages to his tomb, films and other media productions about Dante, as well as comic strips, advertisements and other cultural items dedicated to him.
Formaggi D'Italia. Guida Alla Scoperta E Alla Conoscenza. 293 Tipologie Tradizionali
Author: Roberto RubinoPublisher: Slow Food
ISBN:
Category : Cooking
Languages : en
Pages : 512
Book Description
Meticulously researched and compiled by expert food writers of the international Slow Food movement, Italian Cheese was first published in 2001. This new edition of the book is 45 percent larger than the original and now profiles 290 distinct styles of traditional cheese. Organized by region, the book covers a wide range of typical Italian cheeses. Readers will discover not only familiar favorites like Parmigiano Reggiano and Grana Padano, but less well known styles like the nutty Taleggio, a washed-rind cheese from Lombardy that has been made in the Valsassina foothills since the 9th century. Or Caciocavallo from southern Italy, with its distinctive purselike shape. Entries describe how these traditional products are made and give readers a context for understanding the time-honored farming and cheesemaking practices that are rooted in the Italian landscape and culture. Attractive color photographs accompany each description and illustrate each type of cheese.
Consum-authors
Author: Future Concept Lab (Milan, Italy)Publisher: Libri Scheiwiller
ISBN: 8876445978
Category : Business & Economics
Languages : it
Pages : 204
Book Description
Native Wine Grapes of Italy
Author: Ian D'AgataPublisher: Univ of California Press
ISBN: 0520272269
Category : Cooking
Languages : en
Pages : 637
Book Description
Mountainous terrain, volcanic soils, innumerable microclimates, and an ancient culture of winemaking influenced by Greeks, Phoenicians, and Romans make Italy the most diverse country in the world of wine. This diversity is reflected in the fact that Italy grows the largest number of native wine grapes known, amounting to more than a quarter of the worldÕs commercial wine grape types. Ian DÕAgata spent thirteen years interviewing producers, walking vineyards, studying available research, and tasting wines to create this authoritative guide to ItalyÕs native grapes and their wines. Writing with great enthusiasm and deep knowledge, DÕAgata discusses more than five hundred different native Italian grape varieties, from Aglianico to Zibibbo. DÕAgata provides details about how wine grapes are identified and classified, what clones are available, which soils are ideal, and what genetic evidence tells us about a varietyÕs parentage. He gives historical and anecdotal accounts of each grape variety and describes the characteristics of wines made from the grape. A regional list of varieties and a list of the best producers provide additional guidance. Comprehensive, thoroughly researched, and engaging, this book is the perfect companion for anyone who wants to know more about the vast enological treasures cultivated in Italy.
