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Author: John A. Quelch
Publisher: Penguin
ISBN: 110157187X
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has. Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this book will help any business-from global mega-brands to boutique, small town stores- influence customers more effectively.
Author: John A. Quelch
Publisher: Penguin
ISBN: 110157187X
Category : Business & Economics
Languages : en
Pages : 222
Get Book Here
Book Description
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has. Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this book will help any business-from global mega-brands to boutique, small town stores- influence customers more effectively.
Author: Jan Lind
Publisher: BoD - Books on Demand
ISBN: 9176994082
Category :
Languages : en
Pages : 238
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Book Description
There is a growing requirement for truly successful and effective Key Account Management (KAM) in the ever increasingly competitive global market. Increased digitalization requires improved personal communication to make a difference. Key account business is made between people. Stakes are high. The potential reward with a key account is tremendous while cost of people is considerable and the required time to get to success is getting shorter and shorter. This is not a theoretical book. It is all about how to do it in real life. Regardless if you are a beginner or if you are already experienced in the business, there are ideas and inspiration to pick up. The reader gets a lot of practical tips: How to analyze, plan and influence. How to work in teams, local and global. How and when to look at partnership. How to sell professionally and effectively. How to set pricing, negotiate and follow up. How to manage problems. How to use the right attitude. How to increase the probability to win in every step. Everything explained in a down to earth language, with a lot of examples and a twinkle in the eye. Whether you take the book from scratch and do everything in it, or use your current work methods and add or change what can be improved, it will help you in increasing the probability to win. And that is what it is all about.
Author: Michael H. Shuman
Publisher: Berrett-Koehler Publishers
ISBN: 1523088923
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
Learn how to stop investing in Wall Street and start investing in your local community with this practical layperson’s guide. Americans agree on very little these days, but we can all agree on one critical point: Wall Street can no longer be trusted. Yet most of us continue to invest our money in the stocks and bonds of Fortune 500 companies, transferring our capital far from where we live and work. Local investing expert Michael Shuman offers another alternative. He shows how we can use two well-established—but rarely used—investment tools to keep our money close and get a return as good as or better than what we’d get investing in distant, indifferent corporations. Shuman explains the nuts and bolts of self-directed IRAs and solo 401(k)s and how they can be combined with other recently legalized local investing tools. He details how to set these accounts up, identify and evaluate a whole range of local investment opportunities, and make sure account holders stay on the right side of the law. While the book is written for people without a lot of investment experience—Shuman explains concepts like “liquidity” and “diversification” in simple terms—even if you’re as experienced as Warren Buffett, this book will make you rethink everything you know about investing. With Shuman’s expert advice, you can strengthen your investment portfolio and your community, neighborhoods, and schools at the same time! “As so many Americans feel powerless to confront a financial system designed to serve the few, Shuman offers us real choices: tools that align our lives with our values. That’s power. I love this highly readable, timely, surprising book.” —Frances Moore Lappé, coauthor of Daring Democracy and author of Diet for a Small Planet “Local cheese, local beer—and local investing! This is a valuable guide to taking money out of the few giant banks (which are probably using it to underwrite the fossil fuel industry) and putting it to work close to home!” —Bill McKibben, author of Falter “Once again Michael Shuman has given us a clear manual for how well-meaning, good people (the 99.99 percent of us) can put their money where their hearts are—in communities where they live, in local businesses, trade, and retail.” —Vicki Robin, coauthor of Your Money or Your Life and author of Blessing the Hands That Feed Us
Author: Jerry Mander
Publisher: Catapult
ISBN: 1619020882
Category : Political Science
Languages : en
Pages : 272
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Book Description
In the vein of his bestseller, Four Arguments for the Elimination of Television, nationally recognized social critic Jerry Mander researches, discusses, and exposes the momentous and unsolvable environmental and social problem of capitalism. Mander argues that capitalism is no longer a viable system: "What may have worked in 1900 is calamitous in 2010." Capitalism, utterly dependent on never–ending economic growth, is an impossible absurdity on a finite planet with limited resources. Climate change, together with global food, water, and resource shortages, are only the start. Mander draws attention to capitalism's obsessive need to dominate and undermine democracy, as well as to diminish social and economic equity. Designed to operate free of "morality," the system promotes "permanent war" as a key economic strategy. Worst of all, the problems of capitalism are intrinsic to the form. Many organizations are already anticipating the breakdown of the system and are working to define new hierarchies of democratic values that respect the carrying capacities of the planet.
Author: United States. Congress Senate
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 1910
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Book Description
Author: United States. Congress. House. Committee on Post Office and Post Roads
Publisher:
ISBN:
Category : Telegraph
Languages : en
Pages : 288
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 52
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Book Description
For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
Author:
Publisher:
ISBN:
Category : Music trade
Languages : en
Pages : 1326
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1012
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Book Description
Author: Christian Felber
Publisher: Zed Books Ltd.
ISBN: 1783604751
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Is it possible for businesses to have a bottom line that is not profit and endless growth, but human dignity, justice, sustainability and democracy? Or an alternative economic model that is untainted by the greed and crises of current financial systems? Christian Felber says it is. Moreover, in Change Everything he shows us how. The Economy for the Common Good is not just an idea, but has already become a broad international movement with thousands of people, hundreds of companies, and dozens of communities and organizations participating, developing and implementing it. Published in English for the first time, this is a remarkable blueprint for change that will profoundly influence debates on reshaping our economy for the future.
