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Author: Tracy Eiler
Publisher: John Wiley & Sons
ISBN: 1119291798
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Smart, practical explanations, case studies, and tips guide you toward action over theory, and dozens of examples illustrate the tangible effects of these changes in action at business-to-business companies. Written by sales and marketing executives who have made alignment work, this book is directed toward practitioners and leaders seeking to crack the code of sales and marketing alignment. Contributions by industry thought leaders and B2B executives provide fresh perspective and nuanced direction, while thoughtful, strategic, and well-supported guidance throughout helps you remove the obstacles standing in the way of your organization's financial and strategic goals. Misalignment between sales and marketing is an age-old problem—frequently lamented, but seldom addressed. As this schism grows amidst the evolving marketplace, its effects on top and bottom line performance are being felt more than ever before. This book shows you how to bring sales and marketing together effectively once and for all, leveraging their strengths to build an unstoppable force for growth. Understand the cost of misalignment and the driving forces behind it Learn strategies for improving your culture, process, leadership, and technology to initiate and support alignment Identify the best places to modify your sales and marketing programs to kickstart collaboration and cooperation between your teams Discover how other companies are uniting their sales and marketing teams into a single force for growth Walk away with practical advice on how to apply recommendation in the real world Misalignment is frustrating for everyone in sales, marketing, and leadership. It's also detrimental to your organization's performance—but the problem is not insurmountable. In fact, most of the obstacles it creates are self-inflicted, and entirely within control of leadership. Aligned to Achieve helps you identify and remove those obstacles, and build a culture of sustainable growth.
Author: Tracy Eiler
Publisher: John Wiley & Sons
ISBN: 1119291798
Category : Business & Economics
Languages : en
Pages : 208
Get Book Here
Book Description
A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Smart, practical explanations, case studies, and tips guide you toward action over theory, and dozens of examples illustrate the tangible effects of these changes in action at business-to-business companies. Written by sales and marketing executives who have made alignment work, this book is directed toward practitioners and leaders seeking to crack the code of sales and marketing alignment. Contributions by industry thought leaders and B2B executives provide fresh perspective and nuanced direction, while thoughtful, strategic, and well-supported guidance throughout helps you remove the obstacles standing in the way of your organization's financial and strategic goals. Misalignment between sales and marketing is an age-old problem—frequently lamented, but seldom addressed. As this schism grows amidst the evolving marketplace, its effects on top and bottom line performance are being felt more than ever before. This book shows you how to bring sales and marketing together effectively once and for all, leveraging their strengths to build an unstoppable force for growth. Understand the cost of misalignment and the driving forces behind it Learn strategies for improving your culture, process, leadership, and technology to initiate and support alignment Identify the best places to modify your sales and marketing programs to kickstart collaboration and cooperation between your teams Discover how other companies are uniting their sales and marketing teams into a single force for growth Walk away with practical advice on how to apply recommendation in the real world Misalignment is frustrating for everyone in sales, marketing, and leadership. It's also detrimental to your organization's performance—but the problem is not insurmountable. In fact, most of the obstacles it creates are self-inflicted, and entirely within control of leadership. Aligned to Achieve helps you identify and remove those obstacles, and build a culture of sustainable growth.
Author: Bethany Londyn
Publisher:
ISBN: 9780578599595
Category : Body, Mind & Spirit
Languages : en
Pages : 238
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Book Description
Learn how to listen to the wisdom within. Using Body Intelligence, you'll understand body conversations and spiritual guidance, so that you can have a life of connection, awareness, and aligned results. The state where synchronistic situations will show up, and your dreams become a reality.
Author: Jonathan Trevor
Publisher: Bloomsbury Publishing
ISBN: 147295940X
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Shortlisted for the 2020 Business Book Awards Why do some businesses thrive, while many more struggle and fail? A key reason – and the focus of this book – is strategic alignment. This is the careful arrangement of the various elements of an enterprise – from its business strategy to its organisation – to best support the fulfillment of its long-term purpose. The best-aligned enterprises are the best performing. Most executives recognise that their enterprises should be managed in this aligned way, but lack a robust system of thought to allow them to execute strategic alignment effectively and realise its full benefits. There are thousands of organisations globally that are operating below their potential simply because they are not aligned. This book aims to change that. In Align, Jonathan Trevor provides a blueprint for how strategic alignment can be effectively developed, implemented and sustained. Drawing upon active research at the University of Oxford's Saïd Business School (with contributions from the joint works of Dr Jonathan Trevor and Dr Barry Varcoe), Jonathan also provides practical case studies and evidence-based insights – culminating in a thoughtful and compelling message to help leaders everywhere to improve their alignment and enterprise performance.
Author: Jay W. Lorsch
Publisher: Harvard Business Review Press
ISBN: 1422163180
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
Most businesses rely on talent to succeed, but none so much as professional service firms. Within this rapidly expanding, trillion-dollar industry, professionals--and how they're managed--are the primary source of competitive advantage. In fact, success in this sector is determined more by the people you pay than the people who pay you. This path-breaking book provides readers with a practical and integrated perspective on how to win in the unique and tumultuous world of professional services. From strategy to organization to culture, it offers customized insights for businesses in which professionals drive bottom-line results and long-term company success. Respected academic Jay W. Lorsch and accomplished practitioner Thomas J. Tierney apply their broad experience to the realities of "Monday morning" decision making. Their work reflects decades of personal experience, combined with a rigorous study of outstanding professional service firms in industries that include law, information technology, accounting, advertising, investment banking, executive search, and consulting. Aligning the Stars explains what differentiates the "best of the best" within professional services. By describing how to attract, retain, motivate, organize, and lead the stars that shape a company's destiny, this book provides valuable lessons for the current and future leaders of every talent-driven business.
Author: Aaron Alexander
Publisher: Balance
ISBN: 9781538716137
Category : Exercise
Languages : en
Pages : 0
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Book Description
"Celebrity manual therapist and movement coach Aaron Alexander shows readers how posture and body alignment are powerful tools for building strength, achieving peak performance, reducing pain, and approaching the world with a new sense of confidence."--
Author: Dodd Starbird
Publisher: McGraw Hill Professional
ISBN: 0071759166
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Harness the Power of Your Most Valuable Resource—Your Workforce! Process improvement approaches like Six Sigma and Lean Enterprise have worked wonders for countless organizations, but in the drive for true excellence, these approaches are only one important part of the formula. Building Engaged Team Performance explains the next wave of business improvement: driving breakthrough gains by integrating process improvement with “the people side” of performance. Breaking new ground in the world of organizational improvement, performance management expert Dodd Starbird teams up with Roland Cavanagh, coauthor of the bestselling The Six Sigma Way, to present a system for aligning and optimizing processes and the efforts of any organization’s most valuable asset: people. Combining the principles from Total Quality Management (TQM), Six Sigma, Lean, and Socio-Technical Systems, Engaged Team Performance helps you harness the massive potential of human performance that is not captured by process improvements alone. Illustrated through real-life stories, Building Engaged Team Performance offers a stepby- step program that shows you how you can more than double the productivity of your business. The authors’ client examples are a diverse group of transactional and manufacturing organizations that have used Engaged Team Performance to: Increase employee efficiency by 50% and save millions of dollars Consistently deliver on critical customer requirements Provide visual data for instant decision making• Create realistic staffing models for sustainable capacity Establish standards for both team and individual performance Develop leadership that facilitates team ownership of execution Building Engaged Team Performance provides the tools for building a superior system that optimizes effectiveness of outcomes for customers and efficiency of resource usage. Never before have human performance and process improvement been so closely linked in a single, sustainable method. Catch the next wave of business improvement with Engaged Team Performance. Praise for Building Engaged Team Performance “The Engaged Team Performance effort that we undertook has allowed us to reshape our process from start to finish and improve both productivity and the communication among multiple departments.” Art Bacci, President & CEO, Principal Bank “This book provides practical insights on building competencies of change leaders throughout the organization.” Dr. William D. Trotter, Managing Director, Association of Internal Management Consultants (AIMC) “By embedding these concepts into organizational culture, systems, and processes, a group of individuals may become a winning team.” Dan Bell, President, Canon Information Technology Services “When I led a division at GE during the heyday of Six Sigma, process excellence and team performance were both critical; yet they were considered different disciplines, supported by separate infrastructure. Engaged Team Performance combines and aligns the best of both, and it delivers even better results.” C. Lewis Fain, President, Mortgage Payment Protection, Inc. “If your strategic vision includes words like growth, customer loyalty, value creation, responsiveness, quality, expertise, partnership, accountability, efficiency, or best in class, then Building Engaged Team Performance has to be part of the foundation. Without it you’re just creating a house of cards.” Rick Larson, CEO, VFD Technologies
Author: Art Johnson
Publisher: Made For Success Publishing
ISBN: 1641465387
Category : Business & Economics
Languages : en
Pages : 154
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Book Description
Leading organizations worldwide are evolving from the idea of employee engagement to that of organizational alignment. More important in today’s virtual work environment, The Art of Alignment provides a roadmap to creating alignment to your mission and vision to distributed teams. Readers will discover the answers to: How bought in to the mission and vision are your employees? Are leaders across your organization aligned? How are your KPIs integrated into the organizational alignment? The Art of Alignment takes a data-driven approach to organizational alignment. When executives add PURPOSE to engagement, coupled with measurement, your organization will experience market-leading performance. By following the 9-Pillars approach to leadership, your organization can increase key metrics by as much as 28% with each percentage point improvement in alignment. The approach to organizational alignment is organized into four parts; how it can be measured, practiced and analyzed: Part 1 – Alignment is the Responsibility of Leadership Part 2 – The Nine Pillars of Alignment Part 3 – The Data-Driven Leadership Playbook Part 4 – The Scientific Leader - Where Data Science Meets Leadership Decisions By adopting a scientific approach to your leadership style, leaders are able to visualize how to improve employee engagement and performance.
Author: Ken Schuetz
Publisher:
ISBN: 9781631951749
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
An analysis of corporate, civic, and nonprofit governance that looks beyond policies to appropriate alignment, leading to greater effectiveness and sustainability.
Author: Raj Chawla
Publisher: Lulu.com
ISBN: 099905385X
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Choose Results is a deeply considered call to action to leaders committed to improving people's wellbeing. Grounded in the fields of action learning, collaborative thinking, and collective action, Choose Results elucidates the necessary but difficult task of collaborating with others in ways that align action, de-emphasize the personal, and leverage parallel lines of work with in-depth examples from boots-on-the-ground work. This book provides methods, worksheets, and templates to give leaders the tools and practices they need to work effectively with multiple stakeholders and partners across bureaucracies big and small. Raj Chawla has worked with hundreds of leaders who are interested in making a measurable difference in the quality of life in their communities. With a focus on practice and application, he connects leaders' inherent passion for making a difference to the discipline of using data to inform decisions and the sometimes humbling vulnerability needed to choose results.
Author: Verne Harnish
Publisher: Forbesbooks
ISBN: 9780986019593
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
In this guide, Harnish and his co-authors share practical tools and techniques to help entrepreneurs grow an industry -- dominating business without it killing them -- and actually have fun. Many growth company leaders reach a point where they actually dread adding another customer, employee, or location. It feels like they are just adding more weight to an ever-heavier anchor they are dragging through the sand. To make matters worse, the increased revenues have not turned into more profitability, so at some point they wonder if the journey is worth the effort. This book focuses on the four major decisions every company must get right: People, Strategy, Execution and Cash. The book includes a series of One-Page tools including the One-Page Strategic Plan and the Rockefeller Habits Execution Checklist, which more than 40,000 firms around the globe have used to scale their companies successfully.
