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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 12
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 12
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Author: Theodore Moelling
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lehnert
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 604
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Author: David Ward
Publisher: Fairleigh Dickinson Univ Press
ISBN: 9780838636763
Category : History
Languages : en
Pages : 260
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This book is an in-depth analysis of three of the most crucial years in twentieth-century Italian history, the years 1943-46. After more than two decades of a Fascist regime and a disastrous war experience during which Italy changed sides, these years saw the laying of the political and cultural foundations for what has since become known as Italy's First Republic. Drawing on texts from the literature, film, journalism, and political debate of the period, Antifascisms offers a thorough survey of the personalities and positions that informed the decisions taken in this crucial phase of modern Italian history.
Author: Philip Paul Bliss
Publisher:
ISBN:
Category : Hymns, English
Languages : en
Pages : 52
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Author: H. Swift
Publisher:
ISBN:
Category : Songs (High voice) with piano
Languages : en
Pages : 4
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Author: Nathan James Sporle
Publisher:
ISBN:
Category : Indigenous peoples of North America
Languages : en
Pages : 4
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Author: Henry Werner
Publisher:
ISBN:
Category : Piano music
Languages : en
Pages : 6
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Author: Oliver Shaw
Publisher:
ISBN:
Category : Sacred songs with piano
Languages : en
Pages : 4
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