Author: United States. Bureau of Air Commerce. Committee on airport traffic control
Publisher:
ISBN:
Category : Air traffic control
Languages : en
Pages : 62
Book Description
Report of Committee on Airport Traffic Control. February 15, 1933
Author: United States. Bureau of Air Commerce. Committee on airport traffic control
Publisher:
ISBN:
Category : Air traffic control
Languages : en
Pages : 62
Book Description
Publisher:
ISBN:
Category : Air traffic control
Languages : en
Pages : 62
Book Description
Report of Committee on Airport Traffic Control
Author: United States. Bureau of Air Commerce
Publisher:
ISBN:
Category : Air traffic control
Languages : en
Pages : 58
Book Description
Publisher:
ISBN:
Category : Air traffic control
Languages : en
Pages : 58
Book Description
Air Travel Consumer Report
Airport Traffic Report
Author:
Publisher:
ISBN:
Category : Aeronautics, Commercial
Languages : en
Pages : 90
Book Description
Publisher:
ISBN:
Category : Aeronautics, Commercial
Languages : en
Pages : 90
Book Description
Airport Activities
Author: United States. Civil Aeronautics Administration
Publisher:
ISBN:
Category : Aeronautics, Commercial
Languages : en
Pages : 56
Book Description
Publisher:
ISBN:
Category : Aeronautics, Commercial
Languages : en
Pages : 56
Book Description
Airport Traffic Report
Author:
Publisher:
ISBN:
Category : Aeronautics, Commercial
Languages : en
Pages : 104
Book Description
Publisher:
ISBN:
Category : Aeronautics, Commercial
Languages : en
Pages : 104
Book Description
Report of Department of Transportation Air Traffic Control Advisory Committee
Author: United States. Department of Transportation. Air Traffic Control Advisory Committee
Publisher:
ISBN:
Category : Air traffic control
Languages : en
Pages : 624
Book Description
Publisher:
ISBN:
Category : Air traffic control
Languages : en
Pages : 624
Book Description
Airport ground access
Author: M. Gorstein
Publisher:
ISBN:
Category :
Languages : en
Pages : 620
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 620
Book Description
Terminal Radar Service Area Control Cencept
Author: United States. Air Traffic Service
Publisher:
ISBN:
Category : Airports
Languages : en
Pages : 56
Book Description
Publisher:
ISBN:
Category : Airports
Languages : en
Pages : 56
Book Description
Airport Marketing
Author: Nigel Halpern
Publisher: Routledge
ISBN: 1000466485
Category : Business & Economics
Languages : en
Pages : 542
Book Description
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
Publisher: Routledge
ISBN: 1000466485
Category : Business & Economics
Languages : en
Pages : 542
Book Description
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.