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Author: Nigel Halpern
Publisher: Routledge
ISBN: 1000466485
Category : Business & Economics
Languages : en
Pages : 542
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Book Description
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
Author: Nigel Halpern
Publisher: Routledge
ISBN: 1000466485
Category : Business & Economics
Languages : en
Pages : 542
Get Book Here
Book Description
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
Author: David Jarach
Publisher: Routledge
ISBN: 1351959654
Category : Transportation
Languages : en
Pages : 139
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Book Description
Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.
Author: Lázaro Florido-Benítez
Publisher: Emerald Group Publishing
ISBN: 1836080840
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
Strategies: Aviation and Tourism Perspectives offers a contemporary global vision of airport marketing strategies in the context of the aviation and tourism sectors.
Author: Anne Graham
Publisher: Routledge
ISBN: 1136437770
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Managing Airports presents a comprehensive and cutting-edge insight into today’s international airport industry. Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, the book provides an innovative insight into the processes behind running a successful airport. Completely revised and updated for a third edition, with international case studies from BAA, Vienna, Aer Rianta, and countries around the world, this book reflects the huge changes in the management of airports today and tackles many key issues. Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.
Author: Tanya Hall
Publisher: Greenleaf Book Group
ISBN: 1626345155
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
A comprehensive guide to writing, publishing, and launching your book—and monetizing your content Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income? No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content. Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to • Get clarity on your message and audience • Develop your manuscript and choose a publishing option • Build your author platform and presence through social media, publicity, influencer marketing, and partnerships • Launch your book with the bang that it deserves • Use the content you’ve developed to create new income streams beyond the book These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times. A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. Ideas, Influence, and Income is a must-have resource for authors seeking a smarter way to get the most out of publishing.
Author: Mike Brown
Publisher: Routledge
ISBN: 1000555968
Category : Transportation
Languages : en
Pages : 168
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Book Description
This book will explore a new approach to airport planning that better captures the complexities and velocity of change in our contemporary world. As a result, it will lead to higher performing airports for users, business partners, investors and other stakeholders. This is especially pertinent since airports will need to come back better from the Covid-19 pandemic. The book explains the importance of articulating a clear strategy, based on a rigorous analysis of the competitive landscape while avoiding the pitfalls of ambiguity and ‘virtue signalling’. Having done so, demand forecasts can be developed that resemble S-curves, not simple straight lines, that reflect strategic opportunities and threats from which a master plan can be developed to allocate land and capital in a way that maximizes return on assets and social licence. The second distinctive feature of this book is the premise that planning an airport as an island, a fortress even, does not work anymore given how interconnected airports are with other components of the transportation system, the economies and communities they serve and the rapid pace of social and technological change. In summary, the book argues that airport planning needs to move beyond its traditional boundaries. The book is replete with real examples from airports of all sizes around the world and includes practical advice and tools for executives and managers. It is recommended reading for individuals working in the airport business or the broader air transport industry, members of airports’ board of directors, who may be new to the business, elected officials, policy makers and urban planners in jurisdictions hosting or adjacent to airports, regulators, economic development professionals and, finally, students.
Author:
Publisher: Transportation Research Board
ISBN: 0309213533
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
'TRB's Airport Cooperative Research Program (ACRP) Report 54: Resource Manual for Airport In-Terminal Concessions provides guidance on the development and implementation of airport concession programs. The report includes information on the airport concession process; concession goals; potential customers; developing a concession space plan and concession mix; the Airport Concessions Disadvantaged Business Enterprise (ACDBE) program; and concession procurement, contracting, and management practices"--Publisher's description.
Author: P. Freathy
Publisher: Springer
ISBN: 0230371167
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing will increasingly represent an important aspect of future airport development. In European Airport Retailing the authors set out to examine the contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax free and duty paid retailing, the book looks at such issues as retail marketing; location and design; supply chain relationships and human resource issues.
Author:
Publisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages : 680
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Book Description
Author: Nicholas Dagen Bloom
Publisher: University of Pennsylvania Press
ISBN: 0812291646
Category : Social Science
Languages : en
Pages : 248
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Book Description
John F. Kennedy International Airport is one of New York City's most successful and influential redevelopment projects. Built and defined by outsize personalities—Mayor Fiorello La Guardia, famed urban planner Robert Moses, and Port Authority Executive Director Austin Tobin among them—JFK was fantastically expensive and unprecedented in its scale. By the late 1940s, once-polluted marshlands had become home to one of the world's busiest and most advanced airfields. Almost from the start, however, environmental activists in surrounding neighborhoods and suburbs clashed with the Port Authority. These fierce battles in the long term restricted growth and, compounded by lackluster management and planning, diminished JFK's status and reputation. Yet the airport remained a key contributor to metropolitan vitality: New Yorkers bound for adventure and business still boarded planes headed to distant corners of the globe, billions of tourists and immigrants came and went, and mammoth air cargo facilities bolstered the region's commerce. In The Metropolitan Airport, Nicholas Dagen Bloom chronicles the untold story of JFK International's complicated and turbulent relationship with the New York City metropolitan region. In spite of its reputation for snarled traffic, epic delays, endless construction, and abrasive employees, the airport was a key player in shifting patterns of labor, transportation, and residence; the airport both encouraged and benefited from the dispersion of population and economic activity to the outer boroughs and suburbs. As Bloom shows, airports like JFK are vibrant parts of their cities and powerfully influence urban development. The Metropolitan Airport is an indispensable book for those who wish to understand the revolutionary impact of airports on the modern American city.
