AID's Experience with Contraceptive Social Marketing PDF Download
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Author: Annette L. Binnendijk
Publisher:
ISBN:
Category : Birth control
Languages : en
Pages : 152
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Book Description
Author: Annette L. Binnendijk
Publisher:
ISBN:
Category : Birth control
Languages : en
Pages : 152
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Book Description
Author: Hong Cheng
Publisher: Jones & Bartlett Learning
ISBN: 0763757977
Category : Business & Economics
Languages : en
Pages : 451
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Book Description
Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309175658
Category : Medical
Languages : en
Pages : 534
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Book Description
The "contraceptive revolution" of the 1960s and 1970s introduced totally new contraceptive options and launched an era of research and product development. Yet by the late 1980s, conditions had changed and improvements in contraceptive products, while very important in relation to improved oral contraceptives, IUDs, implants, and injectables, had become primarily incremental. Is it time for a second contraceptive revolution and how might it happen? Contraceptive Research and Development explores the frontiers of science where the contraceptives of the future are likely to be found and lays out criteria for deciding where to make the next R&D investments. The book comprehensively examines today's contraceptive needs, identifies "niches" in those needs that seem most readily translatable into market terms, and scrutinizes issues that shape the market: method side effects and contraceptive failure, the challenge of HIV/AIDS and other sexually transmitted diseases, and the implications of the "women's agenda." Contraceptive Research and Development analyzes the response of the pharmaceutical industry to current dynamics in regulation, liability, public opinion, and the economics of the health sector and offers an integrated set of recommendations for public- and private-sector action to meet a whole new generation of demand.
Author: World Health Organization
Publisher: World Health Organization
ISBN: 9241549998
Category : Health & Fitness
Languages : en
Pages : 144
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Book Description
he starting point for this guideline is the point at which a woman has learnt that she is living with HIV and it therefore covers key issues for providing comprehensive sexual and reproductive health and rights-related services and support for women living with HIV. As women living with HIV face unique challenges and human rights violations related to their sexuality and reproduction within their families and communities as well as from the health-care institutions where they seek care particular emphasis is placed on the creation of an enabling environment to support more effective health interventions and better health outcomes. This guideline is meant to help countries to more effectively and efficiently plan develop and monitor programmes and services that promote gender equality and human rights and hence are more acceptable and appropriate for women living with HIV taking into account the national and local epidemiological context. It discusses implementation issues that health interventions and service delivery must address to achieve gender equality and support human rights.
Author: United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies (1981-1987)
Publisher:
ISBN:
Category : Economic assistance, American
Languages : en
Pages : 754
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Book Description
Author: Jonathan M. Mann
Publisher: Harvard University Press
ISBN: 9780674012653
Category : Medical
Languages : en
Pages : 1060
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Book Description
No single book tracks, on an annual basis, the evolution of the pandemic, its effects, and the worldwide response. To fill this gap, Jonathan Mann, founding director of the World Health Organization's Global Program on AIDS, has assembled a team of experts to produce this collection of information, data, and thinking about AIDS. 100 illustrations.
Author: Michael Quinn Patton
Publisher: SAGE Publications
ISBN: 1483301451
Category : Social Science
Languages : en
Pages : 833
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Book Description
Drawing on more than 40 years of experience conducting applied social science research and program evaluation, author Michael Quinn Patton has crafted the most comprehensive and systematic book on qualitative research and evaluation methods, inquiry frameworks, and analysis options available today. Now offering more balance between applied research and evaluation, this Fourth Edition of Qualitative Research & Evaluation Methods illuminates all aspects of qualitative inquiry through new examples, stories, and cartoons; more than a hundred new summarizing and synthesizing exhibits; and a wide range of new highlight sections/sidebars that elaborate on important and emergent issues. For the first time, full case studies are included to illustrate extended research and evaluation examples. In addition, each chapter features an extended "rumination," written in a voice and style more emphatic and engaging than traditional textbook style, about a core issue of persistent debate and controversy.
Author: United States. Agency for International Development
Publisher:
ISBN:
Category : Economic assistance, American
Languages : en
Pages : 716
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Book Description
Author:
Publisher:
ISBN:
Category : Economic development
Languages : en
Pages : 480
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Book Description
Author: Nancy R. Lee
Publisher: SAGE Publications
ISBN: 1483324990
Category : Business & Economics
Languages : en
Pages : 856
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Book Description
Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term “social marketing” in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.
